Spirit's next act
Jan 17, 2025•28 min
Episode description
As it plans to emerge from bankruptcy, America's first ULCC is trying to reinvent itself as a more upscale airline with higher costs. Spirit Airlines says it needs to move upmarket to attract new customers who want a better product. But hosts Brian Sumers, Jon Ostrower, and Brett Snyder are skeptical. They wonder if this is just a short pit stop on the way to consolidation.
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