Looking at Refund and Loyalty Programs in Retail From a Data Perspective - with Jeff Otto of Riskified

Today’s guest is Jeff Otto, Chief Marketing Officer at Riskified, a publicly traded SaaS company that specializes in fraud and chargeback prevention. In conversation with Emerj CEO and Head of Research Daniel Faggella, Jeff shares findings from Riskified’s new survey of 300 merchants from around the world on their customer policies, including refunds and loyalty programs. The survey sheds light on what refund policies and CX strategies mean for bottom lines across the retail and eCommerce sectors. Later, the pair discusses these problems from a data perspective and the growing importance of retail leaders being able to verify as much customer information as they can. This episode is sponsored by Riskified. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.