This week, Lee-Ann explores the evolution of affiliate marketing technology with Sam Darawish, CEO and Co-Founder of Everflow . The conversation reveals why tracking beyond the initial conversion is crucial for program success, how AI will reshape affiliate management, and why transparency is becoming the foundation of profitable partner relationships. Key segments of this podcast and where you can tune in to go direct: [03:20] Sam's 20-year affiliate marketing journey. [21:44] Insights into wha...
Jun 26, 2025•33 min•Season 21Ep. 8
Welcome to another exciting episode of the Affiliate Marketing Podcast. This week, we're diving deep into the six fundamental principles that separate thriving affiliate programs from those that struggle to gain traction. Our host, Lee-Ann Johnstone, is joined by Aaron Paul, Co-Founder & CEO of Paul Street. Aaron shares battle-tested strategies that have helped transform countless affiliate programs from underperforming afterthoughts into revenue-driving powerhouses. Whether you're launching...
Jun 20, 2025•38 min•Season 21Ep. 7
This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every stage of the customer journey - from acquisition to retention. James shares insider insights from working with over 900 brands and managing a network o...
Jun 12, 2025•38 min•Season 21Ep. 6
In this episode, host Lee-Ann Johnstone interviews Todd Stearn, Founder and CEO of The Aragon Company and Vibrant Performance. Todd shares insights from his unique position running an integrated affiliate ecosystem that includes networks, publishing, and agency services - giving him unprecedented visibility into performance marketing from every angle. From his early days learning affiliate marketing on the job in 2010 to building a seven-figure monthly spend program that won multiple industry aw...
Jun 05, 2025•35 min•Season 21Ep. 5
In this episode, Lee-Ann Johnston interviews Mark Jacobs, the Director of Affiliate Success at Ideal Living, focusing on the health and wellness segment of affiliate marketing. They discuss Mark's journey into the industry, the evolution of affiliate marketing, and the importance of building authentic partnerships with affiliates. Mark shares insights on how to transition from a transactional approach to a more partnership-led model, emphasizing the significance of understanding the customer jou...
May 29, 2025•37 min•Season 21Ep. 4
In this week's episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing at Everflow, to discuss the evolution of affiliate marketing measurement and attribution. With $5 billion in transactions tracked through Everflow's platform last year, Michael shares valuable insights on how brands can leverage data to optimise their affiliate programs. Our thanks go to Everflow as this season’s sponsor. Would you like to talk about sponsoring our podcast, or...
May 22, 2025•32 min•Season 21Ep. 3
In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with account managers and understanding the diverse roles of publishers in the customer journey. The conversation also explores best practices for leveraging a...
May 15, 2025•33 min•Season 21Ep. 2
On this week's Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings a unique perspective from traditional marketing to the affiliate space. Together, they explore how breaking down departmental silos and fostering cross-team collaboration can dramatically transform affiliate program performance and reputation. Our thanks to Everflow.io as our sponsor, this season. Key se...
May 08, 2025•34 min•Season 21Ep. 1
In this introductory episode of Season 21 of the Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Michael Cole, SVP of Marketing for Everflow. They discuss the importance of tracking and attribution, the challenges brands face in recognising the full value of affiliate partnerships, and the need for a broader understanding of customer journeys beyond immediate transactions. The season will provide you with insights, case studies, and practical strategies for affiliate managers to...
May 01, 2025•22 min
As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators who stumbled into affiliate marketing and now command audiences of millions, to targeted approaches for finance and B2B markets, Season 20 delivered practical wisdom for affiliate professionals of every stripe. Change drives the affiliate marketing world, and this season captured the swift evol...
Apr 24, 2025•37 min•Season 20Ep. 11
We’re back with another enlightening episode of the Affiliate Marketing Podcast. This week, Irina Makarova, CMO at PIN-UP Partners, shares her experience transitioning from FinTech to iGaming. Irina shares how PIN-UP Partners maintains its market-leading position through community building, transparency, and strategic market expansion. This conversation offers valuable lessons on leveraging branding to create loyal affiliate communities and identifying emerging market opportunities that can bene...
Apr 17, 2025•40 min•Season 20Ep. 10
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on the shift from traditional CPA models to CPC-driven content. Jodie shares insights on how Linkby empowers brands, especially smaller ones, to access premium content without upfront costs. The conversation highlights the importance of performance marketing, brand awareness, and the potential of...
Apr 10, 2025•31 min•Season 20Ep. 9
In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creating a community around affiliate programs and offers valuable tips for affiliate managers. The conversation also touches on future trends in B2B affili...
Apr 03, 2025•31 min•Season 20Ep. 8
In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the industry, and the importance of understanding user behaviour. The conversation also covers effective pitching strategies for affiliate managers, the onboarding process for new clients, and the strict compliance regulations that govern the finance industry. Tune in as Stephen debunks com...
Mar 27, 2025•32 min•Season 20Ep. 7
In this podcast episode, Lee-Ann Johnstone interviews Greta Dunne, founder of Marker Video, discussing the importance of authenticity in marketing. They explore the rise of micro-influencers, the impact of user-generated content, and how brands can leverage authentic content to build trust with consumers. The conversation also touches on the role of AI in content creation and the future of social media marketing. Key segments of this podcast and where you can tune in to go direct: [07:30] “Every...
Mar 20, 2025•31 min•Season 20Ep. 6
In this podcast episode, host Lee-Ann Johnstone speaks with Heather Murray, an AI marketing specialist, about the growing presence of AI in the industry. They explore the challenges of AI adoption, its impact on content creation and outreach, and the uncertainty surrounding its role in marketing jobs. Heather introduces her 3Cs framework for AI prompting, emphasizing the need for precision and context when using these tools. The discussion also addresses AI's limitations, including its biases an...
Mar 13, 2025•34 min•Season 20Ep. 5
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Joep van den Boer from Shoparize about the role of CSS (Comparison Shopping Services) in affiliate marketing. They discuss the importance of CSS in enhancing visibility on Google Shopping, the technical requirements for working with CSS publishers, and the evolution of CSS in the affiliate landscape. Joep shares insights on how CSS can support SMEs, strategies for working with CSS publishers, and addresses com...
Mar 06, 2025•32 min•Season 20Ep. 4
In this episode, Lee-Ann Johnstone interviews Luke Watkin from MVF Global , discussing the current landscape of affiliate marketing, including the challenges posed by recent SEO changes, the integration of AI, and the impact of regulatory shifts. They explore the importance of diversification in marketing strategies and share insights on successful partnerships and future trends in the industry. Key segments of this podcast and where you can tune in to go direct: [07:55] The Role of AI in Affili...
Feb 27, 2025•32 min•Season 20Ep. 3
In this episode of the Affiliate Marketing Podcast, host Lee-Anne Johnstone and guest Paul Fernandez from The Growth Guys discuss the evolving landscape of media buying for 2025. They explore the significant impact of AI and automation on advertising strategies, the importance of creativity in campaigns, and the necessity of understanding audience intent. The conversation also highlights effective advertising channels and the need for a multi-channel approach to optimize marketing efforts. They ...
Feb 20, 2025•30 min•Season 20Ep. 2
In this episode, Lee-Ann Johnstone interviews Marty Englander, a digital nomad and expert in affiliate marketing. Marty shares his journey into the world of digital marketing, detailing how he accidentally stumbled into affiliate marketing while seeking tutorials on a software product. He discusses the power of affiliate marketing and how it can transform businesses, emphasizing the importance of authentic content creation, particularly through short form videos. Moreover, Marty shares his insig...
Feb 13, 2025•34 min•Season 20Ep. 1
Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the most from each guest in a highlights-packed episode. Topics ranged from: brand partnerships, CRO, social media gurus and the common success and downfalls in affiliate marketing. Whatever your vertical, niche or focus, there is something to be learned that can help practitioners navigate the evolving lan...
Feb 06, 2025•31 min•Season 19Ep. 11
Content Warning: Adult Themes This episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over. Listener discretion is advised. In this episode, Lee-Ann interviews Adam Fung from Lovehoney, exploring his journey into affiliate marketing and the unique challenges of managing an affiliate program in the adult industry. Adam shares insights on navigating the complexities of marketing sexual wellnes...
Jan 30, 2025•28 min•Season 19Ep. 10
This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the importance of leveraging platforms like TikTok and Instagram, and the strategies he employs to grow his audience and drive sales. The conversation highlights the evolving nature of social media algorithms and the importance of adapting strategies accordingly, providing valuable ...
Jan 23, 2025•42 min•Season 19Ep. 9
In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community engagement, and the importance of storytelling in marketing. The conversation also delves into strategies for affiliate managers to connect with influencers and create long-term partnerships, emphasizing the need for authenticity and understanding audience needs. The discussion conc...
Jan 16, 2025•36 min•Season 19Ep. 8
Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work mode, it’s the perfect time to rethink your goals and predictions for 2025. This week, we’re sharing the highlights from our recent LinkedIn Audio event. Hosted by: Rosanne Govender (Head of Growth Marketing at Affiverse), Leanna Klyne (Affiverse’s Head of Agency), and Afffiverse CEO and Founder, Lee-Ann Johnstone, th...
Jan 09, 2025•36 min•Season 19Ep. 7
In this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping affiliate marketing in 2025. Key segments of this podcast and where you can tune in to go direct: [04:35] Trends to Watch in 2025 [08:50] AI and Automation in Affiliate Marketing [11:42] Looking Ahead: Upcoming Events and what’s in store for Affiverse We want to hear from YOU! Would you like t...
Jan 02, 2025•15 min•Season 19Ep. 6
This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable lessons. From industry trends to personal milestones, this episode is a blend of gratitude, insights, and a look ahead to the opportunities that 2025 holds. Key segments of this podcast and where you can tune in to go direct: [00:29] Opening Reflections: "Was 2024 the year you expected?" [01:35] Celebr...
Dec 26, 2024•16 min•Season 19Ep. 5
In this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate marketing compared to other digital channels, the industry's reputation challenges, and the importance of storytelling in conveying the value of affiliate marketing. The conversation highlights the evolving landscape of affiliate marketing and the necessity for affiliate managers to position themsel...
Dec 19, 2024•34 min•Season 19Ep. 4
In this episode, Lee-Ann Johnstone interviews John LoBrutto, an expert in affiliate marketing, focusing on the unique aspects of SaaS affiliate programs. They discuss foundational elements, the right timing for launching an affiliate program, the importance of branding, and the types of affiliates that are most effective for SaaS products. John shares insights on the challenges faced by SaaS affiliate programs and emphasizes the need for a strategic approach to maximize success. They highlight t...
Dec 12, 2024•39 min•Season 19Ep. 3
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, especially as we approach 2025. They discuss the importance of understanding conversion rates, identifying barriers to conversion, and the role of user research in optimizing conversion strategies. The discussion also covers strategic testing methods to ensure effective CRO and the value of seeking ex...
Dec 05, 2024•33 min•Season 19Ep. 2
