The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More - podcast cover

The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Managerwww.mattmcwilliams.com
The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.
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Episodes

How Smart Affiliates Are Using AI (And How You Can Too) - Part 1

Ever feel like you're putting in more hours than ever... but your affiliate income isn't keeping up? You're not alone. But here’s the good news: Smart affiliates are already using AI to save time, simplify their content, and sell more…without sounding like a robot. Today, we're kicking off a brand-new series on how to use AI as an affiliate marketer…whether you're just getting started or looking to scale up. Links Mentioned in this Episode My Toolbox Affiliate Email Pro Affiliate Terms Wizard Gm...

Jun 30, 202535 min

How I Use AI to Run Affiliate Programs (Part 6)

Ever feel like you’ve maxed out your ideas for managing your affiliate program? In this final episode of the series, I’m sharing 11 more creative, under-the-radar ways I’ve used AI to streamline, scale, and improve affiliate management…especially the parts you didn’t even know could be outsourced to AI. We’re talking about social monitoring, copywriting, challenge creation, even handling those tricky affiliate convos with way more grace than I usually muster on my own. Links Mentioned in this Ep...

Jun 23, 202537 min

How I Use AI to Run Affiliate Programs (Part 5)

Most people think AI is just for writing emails or doing data analysis…but what if it could help you train your team, onboard new affiliate managers, and even build goodwill with your partners? In this episode, I’m sharing the more unexpected ways I use AI behind the scenes to run stronger, smarter affiliate programs. Links Mentioned in this Episode Affiliate Email Pro

Jun 16, 202538 min

How I Use AI to Run Affiliate Programs (Part 4)

There are a million little tasks that come with managing affiliates…leaderboards, nudges, bonus ideas, follow-ups... and most of it eats up your day. In this episode, I’m sharing how I use AI to handle all of that faster, better, and without losing my mind. These are the behind-the-scenes tasks that move the needle…and AI makes them way easier. Links Mentioned in this Episode Affiliate Email Pro

Jun 09, 202531 min

How I Use AI to Run Affiliate Programs (Part 3)

If you're still spending hours trying to find affiliates, segment them manually, or figure out who’s actually worth reaching out to… you’re doing it the hard way. In this episode, I’m showing you how to use AI to uncover hidden affiliate opportunities, personalize your outreach, and grow your program faster…with less guesswork. Links Mentioned in this Episode Affiliate Email Pro

Jun 02, 202532 min

How I Use AI to Run Affiliate Programs (Part 2)

If you’re still spending hours digging through spreadsheets or writing custom outreach from scratch, you’re doing it the hard way. In this episode, I’m sharing the AI strategies I use to save time and actually increase affiliate performance. These are the tools I wish I had 10 years ago. LINKS MENTIONED IN THIS EPISODE Affiliate Email Pro Avoid these common affiliate program mistakes TEXT ME: +1 (260) 217-4619...

May 26, 202538 min

How I Use AI to Run Affiliate Programs (Part 1)

Ever wish you could scale your affiliate program without cloning yourself? In this episode, I’m breaking down the exact ways I use AI to run affiliate programs more efficiently and effectively… and how you can do it, too. Links Mentioned in this Episode Affiliate Email Pro TEXT ME: +1 (260) 217-4619

May 19, 202534 min

What I Learned From Running a Launch With 1,200 Affiliates

Most people panic when managing 10 affiliates. We ran a launch with 1,200 of them. Today, I’m sharing the biggest lessons, the surprises, the wins, and the near-disasters from the trenches of our largest affiliate launches ever. If you ever plan to scale your program…or if you just want to avoid the same mistakes we made…I’ve got you covered. LINKS MENTIONED IN THIS EPISODE Your Affiliate Launch Coach How to Use Swipe Copy 7 Secrets of 7-Figure Launches How to Motivate Your Affiliates Before a P...

May 12, 202544 min

How to Create Recurring Revenue with Your Affiliate Program

What if you could create a steady stream of revenue month after month...just by doing a few things differently with your affiliate program? Today, I’m sharing the exact strategies we use to build recurring revenue for our clients…because affiliate revenue shouldn’t be one-and-done. This episode might just change how you think about your entire business model. LINKS MENTIONED IN THIS EPISODE The Affiliate Code UNLOCKED Stu McLaren's Membership Workshop Your Affiliate Launch Coach The 3 C's of Suc...

May 05, 20251 hr 6 min

How to Use Virtual Assistants to Run a 7-Figure Affiliate Program

Believe it or not, you can scale an affiliate program to 7-figures and beyond…and you don’t have to do all the work. And you don’t have to hire a team of overly qualified affiliate managers. You can scale with a team of virtual assistants…or even a single one. In today's episode, I’ll show you how. TEXT ME: +1 (260) 217-4619

Apr 28, 202548 min

Time Management for Affiliate Managers

Affiliate management is NOT a 9-to-5. It’s more like juggling flaming chainsaws while answering emails in a moving car. So how do you stay on top of it all…without burning out or losing track of what matters most? That’s what today’s episode is all about. Because let’s face it…when everything feels important, nothing actually gets done. LINKS MENTIONED IN THIS EPISODE Affiliate Program Email Template Affiliate Activation Templates TEXT ME: +1 (260) 217-4619...

Apr 21, 202549 min

How Paul Pruitt Went from Unknown Affiliate to The Top of the Leaderboard in Only Two Years

Paul Pruitt is not exactly a household name in the affiliate marketing world. And yet...he's consistently finished in the top 10 of major affiliate launches over the past two years. Today, Paul reveals the strategies he used to once again finish in the top 10 of one of the biggest affiliate launches ever. Listen to this, learn from Paul, and apply what he shares and you'll be on YOUR way to the leaderboard! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Follow Paul on Facebook Paul’s The O...

Apr 14, 202549 min

The Affiliate Manager's Toolkit: My Favorite Tools, Apps, and Shortcuts

Want to save time, stay organized, and run your affiliate program like a pro…without losing your mind? These are the tools that keep me organized, sane, and have helped us scale multi-million dollar programs. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network My Toolbox Gmass Affiliate Promo Plan Template Canva MeetEdgar Affiliate Program Terms & Conditions Template TEXT ME: +1 (260) 217-4619...

Apr 07, 202534 min

The 7 Biggest Challenges to SCALING Your Affiliate Program (and How to Solve Them)

Scaling your affiliate program sounds great...until you hit the roadblocks no one warns you about. Today, we’re tackling the biggest challenges standing between you and explosive affiliate growth...and, more importantly, how to solve them. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Affiliate Program Kickstarter Affiliate Program Terms & Conditions Template What & How to Communicate to Your Affiliates TEXT ME: +1 (260) 217-4619...

Mar 31, 202549 min

How to CELEBRATE Your Affiliates (And Make Them LOVE You)

Your affiliates are the lifeblood of your program…but are you making them feel valued? If you want affiliates who promote harder, stay loyal, and genuinely love working with you, it’s time to CELEBRATE them! In this episode, I share nine powerful ways to recognize, motivate, and excite your affiliates so they stick around and sell more! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME: +1 (260) 217-4619...

Mar 24, 202524 min

I Studied Over 8,000 Affiliate Programs and Found This One SHOCKING Result

Ever wonder what separates the best affiliate programs from the ones that flop? I studied over 8,000 of them, and one result shocked me. It wasn’t the niche, the commission rate, or even the size of the brand…it was something WAY simpler. And I promise you that it’s not what you think. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME: +1 (260) 217-4619

Mar 17, 202518 min

How to Beat the Dreaded Mid-Promo Slump in Affiliate Launches

Ever feel like your affiliate promotions start strong, end with a bang, but completely fizzle out in the middle? That mid-launch slump is real…but it doesn’t have to be! Today, I’m sharing exactly why it happens and, more importantly, how to keep the momentum (and sales) going strong. Whether you're an affiliate or you’re running the launch, you don’t want to miss this! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Commitment Plan Template Recommended Affiliate Programs and Upcoming Produ...

Mar 10, 202539 min

How to Grow Your Affiliate Program (and Brand) with a Podcast

Want to grow your affiliate program and your brand at the same time? Start a podcast. Seriously. Podcasting isn’t just about sharing your expertise or building an audience (although that’s a huge bonus). It’s one of the easiest, most effective ways to connect with potential affiliates...the kind who can drive serious sales for your business. In this episode, I’m breaking down exactly how to use podcasting to grow your brand, attract affiliates, and turn conversations into commissions. LINKS MENT...

Mar 03, 202527 min

Marketing That Actually Works: Donald Miller on Storytelling, Sound Bites, and Selling More

Ever feel like your marketing messages are getting ignored? That’s because they probably are. Your audience’s brains are wired to tune out anything that’s too complex, vague, or…let’s be honest…boring. In this episode, I sit down with Donald Miller to discuss why people buy, how to simplify your messaging, and why conflict (yes, that means drama, tension, and controversy) is the key to grabbing attention. If you want to sell more with less effort, this episode is a must-listen. LINKS MENTIONED I...

Feb 24, 202551 min

Are Affiliates Just Lazy? How to Motivate and Get the Most from Your Affiliates

Are affiliates lazy…or is there something else going on? 🤔 If you’ve ever wondered why some affiliates seem to sit on the sidelines instead of going all-in, this episode is for you. Spoiler alert: It’s not just laziness. Today, we’re tackling what really holds affiliates back—and, more importantly, how to motivate them to promote more, sell more, and make YOU more money. Grab a notebook and listen in…this could change everything! LINKS MENTIONED IN THIS EPISODE XP Affiliate Network Affiliate Ac...

Feb 17, 202534 min

Why People Really Subscribe & Buy (It's Not What You Think)

Why do people actually subscribe? Why do they buy? What makes them willingly hand over one of their most prized possessions—their email address—for a PDF or training? And what about their TIME? Why would they spend it reading your emails instead of scrolling cat videos? And what gets them to part with their hard-earned cash for something you’re offering (or promoting)? Today, we’re breaking down the ONLY five reasons people subscribe and buy. If you don’t know these, selling anything is basicall...

Feb 10, 202520 min

Why I Finally Started My Own Affiliate Network

I recently launched a dream of mine…a brand new affiliate network. But why? It’s a massive investment, a huge time and energy drain, and there’s no guarantee of success. It all comes down to one big reason… LINKS MENTIONED IN THIS EPISODE XP Affiliate Find Your First 100 Affiliates How to 10X Your Sales WITHOUT Spending All Day on Social Media or Expensive Paid Ads Text 260-217-4619...

Feb 03, 202520 min

Scaling Your Affiliate Program and Your Business Without Spending a Fortune

If scaling your affiliate program and business feels like a constant grind—long nights, weekends, and a shoestring budget—you’re in the right place. In this episode, I’m sharing how I’ve done it and how I coach others to scale smart without breaking the bank. If you’re tired of working harder and harder for the same results and you’re ready to grow without losing your sanity (or your wallet), grab a notebook and listen in. This episode might just change everything! LINKS MENTIONED IN THIS EPISOD...

Jan 27, 202526 min

How to Expand Your Affiliate Army by Recruiting Non-Traditional Affiliates

What do you do when your niche isn’t exactly crawling with “traditional” affiliates? You know, the ones who seem to pop up everywhere in the online marketing world. Maybe you’re in a tiny, obscure niche, or perhaps your audience doesn’t include a ton of so-called “internet marketers.” Maybe you run a brick-and-mortar store, or you’re in a service-based industry where affiliate marketing isn’t even on the radar. Or maybe none of that applies to you, but you’re just tired of using the same old met...

Jan 21, 202527 min

2025 Affiliate Marketing Predictions (BIG Changes Coming)

2025 is here, and the affiliate marketing world is evolving faster than ever. From the rise of AI to compliance and Google algorithm updates, this year is shaping up to be a big one. In this episode, I’ll break down the hottest trends, key predictions, and strategies to help you stay ahead of the curve. Plus, I’ll share what we learned from 2024 and how you can use it to make 2025 your best year yet. LINKS MENTIONED IN THIS EPISODE XP Affiliate Your First 100 Affiliates How to Get Started with A...

Jan 13, 202542 min

The 10 Commandments of Building a Winning Affiliate Program

Today, I'm sharing my 10 Commandments for building a winning affiliate program. After 20 years of experience, I've distilled the essentials of affiliate management into these must-do principles that can make a huge impact. And thou must followest these commandments. Trust me, you won't want to miss #6 – it might sound crazy at first, but you'll see why it works. LINKS MENTIONED IN THIS EPISODE TEXT ME - +1 260-217-4619

Dec 17, 20241 hr 10 min

Should Your Affiliate Program be on a Network or In-House?

Trying to decide whether to run your affiliate program on a network or keep it in-house? It’s a HUGE decision that can make or break your program. In this episode, I’ll share the pros and cons of both options and help you figure out what’s right for YOUR business. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network TEXT ME - +1 260-217-4619

Dec 09, 202431 min

Should we Stop Using the Term "Affiliate Manager"?

Managers are for burger joints, not affiliate programs. Seriously, I can’t stand...no, scratch that...I HATE the term "Affiliate Manager." In this episode, I’m sharing why it drives me crazy…and what we should be calling ourselves instead. LINKS MENTIONED IN THIS EPISODE Your First 100 Affiliates: mattmcwilliams.com/first100 TEXT ME - +1 260-217-4619

Dec 03, 202411 min

Oops! This Affiliate Program Totally Blew It (Here’s How to Avoid Their Mistake)

Running an affiliate program? Most mistakes aren’t fatal…except this one. I recently witnessed a program make a colossal error, and it was painful to watch. In this episode, I’ll break down what went wrong...and how to make sure you avoid it. LINKS MENTIONED IN THIS EPISODE How to Determine the Right Commission Structure for Your Affiliate Program: https://youtu.be/wHYgeRCh7tE TEXT ME: 260-217-4619...

Nov 26, 202432 min

7 Things Every Affiliate Manager Needs to Know About the Holiday Season

The holiday season is just around the corner, and affiliate managers everywhere are gearing up for the busiest (and potentially most profitable) time of year. For some programs, we’re talking 40%, 50%, even 60% of their entire year’s sales crammed into just a few hectic weeks! So, if you’re not prepared…it’s gonna be a rough ride. In today’s episode, I’m sharing the seven essential things every affiliate manager needs to know to absolutely crush it this holiday season. From prepping your affilia...

Nov 19, 202422 min
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