Is It Possible That Asking Questions is the Wrong Thing To Do?
Jan 28, 2013•13 min
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Episode description
The answer to that question might cause you a little pain yourself. When you approach a prospect by asking them questions designed to find out what's bothering them so you can sell them a solution, you might miss TONS of opportunity. In this podcast, Bill and Bryan get into a model they use to help you know how to find problems the customer doesn't even know they have.
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