The Advanced Selling Podcast - podcast cover

The Advanced Selling Podcast

Bill Caskey and Bryan Neale: B2B Sales Trainersadvancedsellingpodcast.com

Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.


Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.

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Episodes

#662: Are You Addicted to Success?

Send us Fan Mail Bill and Bryan discuss sensitive topics in this week's episode. These topics all start with questions like, "What is enough? What does success mean for me? How hard do I have to work to achieve it?" The guys riff on ways you can ask yourself these questions and come up with good answers that apply to you. ========================================= If you're not part of our ASP Insider, go to http://advancedsellingpodcast.com/insider to join today! Do you have a question you want ...

Aug 09, 202118 minEp. 1

[Best of ASP] How Soon Should I Reach Out?

Send us Fan Mail You just made a new connection on LinkedIn that would be a great prospect, is it too soon to reach out? In this episode of The Advanced Selling Podcast, Bryan Neale and Bill Caskey take on that very listener question from Jean-Pierre in the Netherlands. Too soon and you could ruin a connection, too late and you could miss an opportunity. Bill and Bryan give some thoughts on this situation and they give some indicators they've noticed when it's the right time to reach out and whe...

Aug 06, 202119 minEp. 1

#661: Do You Have Mindset Deficiencies?

Send us Fan Mail In this episode all about mindset and mentality, Bill and Bryan reveal some of their struggles with certain aspects of how we think. If you'd like to get more tactical in this area of Mindset, we invite you to join us on Friday, August 6 for our ASP Insider program. We will dive much deeper into how we can improve our mindset and our thinking to succeed wildly in the world. Go to http://advancedsellingpodcast.com/insider to join today! ========================================= D...

Aug 02, 202119 minEp. 1

[Best of ASP] Building Your Question Bank

Send us Fan Mail On this episode of the Advanced Selling Podcast, Bill and Bryan give you the eight- plus questions that, depending upon the circumstance, you need in your question bank. These questions are generic in nature, but would apply to virtually any B2B sales meeting scenario. If you aren't using these, you are really missing out on finding the prospect's real pain. ========================================= If you're not part of our ASP Insider, go to http://advancedsellingpodcast.com/i...

Jul 29, 202120 minEp. 1

6 Months of Sales Momentum

Send us Fan Mail On this episode of The Advanced Selling Podcast, the guys give you a preview of a recent webinar call "6 Months of Sales Momentum." They discuss the upcoming 6 Months of curriculum inside The ASP Insider Membership group and how you can jump-start the last half of 2021. To join the group, go to http://advancedsellingpodcast.com/insider ========================================= Do you have a question you want to be answered on the podcast? Email us at listener@advancedsellingpodc...

Jul 26, 202121 minEp. 1

[Best of ASP] Preparing For a Meeting, ASP Style

Send us Fan Mail Bill and Bryan on the road going to a sales meeting with one of their clients, which made them think of a good episode topic, "how should I prepare for a sales meeting?" The guys discuss the proper framework for a sales meeting, a presentation, or a speech at an event. This episode was recorded live on-site in Durham, NC at an ASP listener sales conference, so they decided to give you a behind-the-scenes look at how they plan out an event like this. If you're interested in havin...

Jul 22, 202114 minEp. 1

#660: 3 Questions on the Power of Being Detached

Send us Fan Mail In our last ASP Insider session, we discussed the concept of detachment and how it’s a secret element of empowerment for sales professionals. On this episode, we take three questions that came from insiders that we did not have a chance to answer during the program. We wanted to share some of these with all of our listeners. To save you spot for our FREE "6 Months of Sales Momentum" webinar, go to http://advancedsellingpodcast.com/momentum ! =====================================...

Jul 12, 202120 minEp. 1

[Best of ASP] Morning Routines with Benjamin Spall

Send us Fan Mail What is your morning routine? And does it prepare you for anything? In this week's episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale interview Benjamin Spall, author of a book titled "My Morning Routine: How Successful People Start Every Day Inspired." Benjamin interviewed more than 60 successful people to find out what their morning routines are for the day. He shares a few of these with our podcast audience. This is definitely a book we suggest purchasing, m...

Jul 08, 202115 minEp. 1

#659: The One Mindset Shift We Must All Make

Send us Fan Mail In this episode, Bill and Bryan go a little bit deeper into the concept that they have found is the most helpful for their coaching clients when it comes to growing their income. You’ve heard the guys talk about it before: Detachment. The July 9th ASP Insider training is a much deeper dive into ways you can become detached so you can experience a heightened potential in your future. Go to http://advancedsellingpodcast.com/insider to join now! To save you spot for our FREE "6 Mon...

Jul 05, 202120 minEp. 1

[Best of ASP] When Cold Calls Get the Best of You

Send us Fan Mail In this episode, sales trainers, Bill Caskey and Bryan Neale address a common question that they get from salespeople who are required to make hundreds of cold calls a week, "I'm sick and tired of cold calling and I can't keep doing it any longer." The guys go deep into the psychology of cold calls and discuss the need to find other methods of prospecting that won't result in burning out your people in a year. ========================================= Have you joined our ASP Ins...

Jul 01, 202123 minEp. 1

#658: How to Earn More Money Without Killing Yourself

Send us Fan Mail In this episode, Bill and Bryan talk about a topic that came from one of our ASP Insider members. He was wondering how he could bump his income without needing to find an enterprise sales position and having to travel all over the country. The guys discuss some psychological concepts to money and the idea of how our beliefs limit our income. ========================================= Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insi...

Jun 28, 202121 minEp. 1

[Best of ASP] Managing Your Manager

Send us Fan Mail What should you do when your Sales Manager doesn't do things the way you would do them? Bill Caskey and Bryan Neale address a question from the CoVideo mailbag from a listener, who brings up how his manager makes demands on him, referring to a very specific scenario. Bill and Bryan take this question a little bit broader to the notion of how do you manage your manager if that's even possible? ========================================= Have you joined our ASP Insider Program yet? ...

Jun 24, 202119 minEp. 1

#657: 5 New Skills Required for You to Compete

Send us Fan Mail We are in a new world, and it’s been said frequently that we must change our thinking about that new world so that we can succeed in it. In this episode, Bill and Bryan discuss changes you need to make in your thinking and skillsets if you are to flourish with all the new rules of virtual business. ========================================= Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider Do you have a question you want answered...

Jun 21, 202117 minEp. 1

[Best of ASP] Standing Out From the Crowd

Send us Fan Mail Have you ever wondered how you can differentiate yourself in the sales world? In this episode of The Advanced Selling Podcast, Bill and Bryan talk with John Lefler, the outbound Sales Manager at cardsdirect.com. John gives some ideas on how you can use greeting cards to be unique in your market. ========================================= Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider Do you have a question you want answered on...

Jun 17, 202119 minEp. 1

#656: The Coming Job Shift Tsunami

Send us Fan Mail In this episode Bill and Bryan share a conversation they had prior to recording where they realized this massive job shift chaos is occurring in businesses around the world. The guys give some ways to handle the tsunami from both the VP of sales/sales leader standpoint and the sales professional standpoint. If you are getting restless in your current career, it’s not unusual at all. The pandemic has forced us to think about things in a different way and the guys give you some th...

Jun 14, 202121 minEp. 1

[Best of ASP] Discipline in Sales

Send us Fan Mail Is discipline really necessary in professional selling today? On this episode of the Advanced Selling Podcast, Bill and Bryan bring some alternative ideas about discipline and the art of accountability. The question they have is: is discipline really the problem? Or is there something deeper? They guys discuss the deeper motivations inside all of us and how we might look at discipline in a different way. They gives some ways to help us muster the courage to do what needs to be d...

Jun 10, 202121 minEp. 1

#655: How Do I Effectively Communicate My Value Proposition?

Send us Fan Mail This question comes from our ASP LinkedIn group. Liz asks, "what is the best way to communicate her value to prospects when they may not want to hear it straight on?" Her messaging is about a product that is a little sensitive to people and she feels like they become resistant too quickly. The guys give some ideas on how she can rework her messaging to make it more effective. We will start taking more questions from our LinkedIn group so if you’re not already a member make sure ...

Jun 07, 202118 minEp. 1

[Best of ASP] Overcoming "Passivity" in the Sales Process

Send us Fan Mail Are you to passive or too aggressive? How you get right in the middle? In almost every sales process there is, "Controlled tension." This happens when there is stress around who's controlling the process, you or the prospect. The reason you should be in control is because you have the solution, but the prospect thinks they should be in control because they have the money. This control tension gives way to the question of, "how assertive should you be in guiding the prospect thro...

Jun 03, 202122 minEp. 1

#654: When a Key Person Leaves the Buying Process

Send us Fan Mail On this episode, the guys take questions from the LinkedIn group, one of which is "how do you handle it when a key influencer leaves the buying team?" The second question is "how do you navigate through 'off-the-shelf' solutions when you are a custom solutions provider?" We will start taking more questions from our LinkedIn group so if you’re not already a member make sure you go to advancedsellingpodcast.com/LinkedIn to join today! ========================================= Have...

May 31, 202117 minEp. 1

[Best of ASP] 5 LinkedIn Hacks You Should Be Using

Send us Fan Mail On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale continue the listener mailbag series and take a call from Scott in Louisville who asks how to use LinkedIn better for his not-for-profit. Bill and Bryan address the changing dynamic that is LinkedIn and how to see it as not just a connection tool but also a content publishing platform. They also give him some ways he can increase his reach by connecting to the right people. =============================...

May 27, 202122 minEp. 1

#653: How Automated Should Your Sales Process Be?

Send us Fan Mail On this weeks episode Bill Caskey and Bryan Neale address a question that came in from a listener, "how much automation should I design into the sales process?" The guys each give some examples of good automation and bad automation so that you can determine how much more efficient you can be with technology. ========================================= Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider Do you have a question you wan...

May 24, 202116 minEp. 1

[Best of ASP] Understanding the Buyer's Brain

Send us Fan Mail On this "Best Of" episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Brayan Neale sit down with a long time friend, Bryan Gray, Author and CEO of Return Path Group. They discuss the buyer's brain and how their thinking affects the sales process. Do you know how to get the limbic and reptilian brain to pay attention in any buying decision? Bryan has some tips on how to do just that. ========================================= Looking for more sales trai...

May 20, 202119 minEp. 1

#652: Savvy Lead Generation

Send us Fan Mail Being savvy with lead generation does not mean throwing up tons of content on tons of platforms. It means being much more mindful and intentional about how to craft your message so that you catch people where they are in the consideration process. Very important for sales people to understand that today. You have to be part seller, part marketer. ========================================= Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com...

May 17, 202116 minEp. 1

[Best of ASP] Things a Sales Person Should Never Say

Send us Fan Mail In this week's episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale share with you phrases and jargon that should never be said in sales today. Most of these things serve to deposition you in the mind of the prospect, so that you appear to be operating from a place of weakness. Bill and Bryan will also give you some things that are okay to say and some replacements for these "bad words." ========================================= Looking for...

May 13, 202116 minEp. 1

#651: The Art of Practice

Send us Fan Mail Bill Caskey and Bryan Neale take a look at the role practice plays in your sales results. They break down how both the sales leader and the sales professional several can execute practice sessions so that when you are about to walk on stage, you are ready! If you want FREE access to our Personal Brand Makeover Course, join The ASP Insider group at http://advancedsellingpodcast.com/insider and it's yours instantly! ========================================= Have you joined our ASP...

May 10, 202120 minEp. 1

#650: 5 More Reasons to Build Your Personal Brand

Send us Fan Mail Bill and Bryan have been talking about the importance of building your personal brand for several years. But, the pandemic has shifted that need into overdrive. The guys give you some reasons why you should build yours and some immediate tips that you can implement right now to begin that process. If you want FREE access to our Personal Brand Makeover Course, join The ASP Insider group at http://advancedsellingpodcast.com/insider and it's yours instantly! =======================...

May 03, 202122 minEp. 1

#649: You Should Appreciate What Has Shaped You

Send us Fan Mail Have you ever thought about your experiences in business and how they have shaped your career? In this episode Bill and Bryan share two circumstances that they went through when they were young in sales and how it shaped a lot of who they are today. It’s quite easy to focus totally on the future and your goals and aspirations. But sometimes it’s useful to reflect the past to see your accomplishments in a slightly different light. We believe it gives you confidence and presence t...

Apr 26, 202119 minEp. 1

#648: What Caused You to Lose the Deal?

Send us Fan Mail When you lose a deal, do you know the cause? In this episode Bill and Bryan talk about causes of temporary failure in sales and goal achievement. The fact is there is the cause of the situation but there are always micro causes that influence that. ========================================= Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider Do you have a question you want answered on the podcast? Email us at listener@advancedselli...

Apr 19, 202118 minEp. 1

#646: One Thing That Influences All Sales Results

Send us Fan Mail In this episode Bill Caskey and Bryan Neale address the existential issue of how to achieve higher results in sales. It’s something they’ve spoken about before but they dive a little bit deeper into the concept of having high intention. From the time we wake up in the morning till the time we hit the pillow at night If we keep our intention high good things happen. Plus the fear evaporates. ========================================= Have you joined our ASP Insider Program yet? Le...

Apr 05, 202117 minEp. 1

#645: The Most Common Questions We Receive

Send us Fan Mail In this episode, Bill and Bryan reveal the most common questions they get from their clients about sales success and achievements. One question has to do with the sales process. Another question has to do with what to post on LinkedIn. And the third has to do with how we command a premium price for our products and services. ========================================= Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider Do you have a...

Mar 29, 202123 minEp. 1
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