In this episode, sales trainers, Bill Caskey and Bryan Neale, address a common question that they get from salespeople who are required to make hundreds of cold calls a week, "I'm sick and tired of cold calling and I can't keep doing it any longer." The guys go deep into the psychology of cold calls and discuss the need to find other methods of prospecting that won't result in burning out your people in a year. If you're a frontline seller and making thousands of cold calls is part of your routi...
Jul 08, 2019•22 min
On today's episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a LinkedIn Group question that neither of them has ever been asked before, "How Have You Changed In Your Sales Philosophy?" The guys discuss some ways they've both changed in their philosophy and in the things that they train companies on in the sales process. As you listen to this episode, think about your own process and whether you might be up for some reinvention in these eight area...
Jul 01, 2019•17 min
In this episode of The Advanced Selling Podcast, Bill and Bryan address a common issue we hear from our both our sales and leadership coaching clients, what do I do when I'm stuck or in a slump or in a rut? In this podcast we distinguish the difference between being in a slump and being stuck , and we focus on both of them. Bryan brings out his flow model to share some personal experiences about when he gets stuck, and Bill has some thoughts about visualization and a meditation practice that can...
Jun 24, 2019•22 min
In this episode of The Advanced Selling Podcast, Bill and Bryan take a mailbag question from a listener, Damien, who has only been with a company for a short time and is responsible for displacing an incumbent vendor at one of their large prospects. Damian is struggling with how to approach this situation when there are already 20 inside champions. Bill and Bryan give him some thoughts and advice around how to think about this project, and some tactical suggestions on how to get to work. Are you...
Jun 17, 2019•18 min
In this week's episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale receive a listener question from Julian, who is interested in how he proceeds to close a deal when he's not talking to the right people. The guys give him some advice on how to think differently about the problem and maybe ask the question in a different way so that you have hope of taking the next right step. Sometimes when we get stuck answering a question or solving a problem, we need to re-ask ourselves or re...
Jun 10, 2019•16 min
On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale sit down with a long time friend, Bryan Gray, Author and CEO of Reveue Path Group. They discuss the buyer’s brain and how their thinking affects the sales process. Do you know how to get the limbic and reptilian brain to pay attention in any buying decision? Bryan has some tips on how to do just that. Learn more about the Online Masterclass, Winning the Buyer's Brain at https://www.winningthebuyer...
Jun 03, 2019•16 min
On this week's episode of The Advanced Selling Podcast, Bill and Bryan have the chance to sit down with Lee Salz, best selling author and sales expert. Lee dives deep into the topic of Sales Differentiation and how to stand out from your competitors. He also gives some strategies on how to change your sales process and win more deals at the prices you want! To get a copy of Lee's new book, Sales Differentiation and BONUS Videos , go to http://salesdifferentiation.com. ===========================...
May 27, 2019•24 min
On this week's episode of The Advanced Selling Podcast, Bill and Bryan sit down with Brooke Bachesta, SDR Manager at Outreach. Brooke tells the guys how Outreach can automate areas of the sales process so you can maximize your time. If you're interested in learning more about Outreach and how it can help you reach your goals, go to https://www.outreach.io/asp . Also, be sure to get your free copy of Outreach's book on Sales Engagement. Just go to https://www.outreach.io/asp and it's all yours! =...
May 20, 2019•16 min
On this episode of The Advanced Selling Podcast, Bill and Bryan both get a good laugh at an audio recording Bryan received from one of his friends imitating (or in this case mocking) the guys recording the podcast. However, this recording actually inspired the topic of this episode. The guys discuss the idea of imitation, and who we, as sales professionals, imitate in order to achieve at higher levels. They give some of their advice that they give their clients to help them model certain behavio...
May 13, 2019•21 min
On this episode of The Advanced Selling Podcast, veteran sales trainers and longtime podcast hosts, Bill Caskey and Bryan Neale review the idea of beliefs and how we think about them. The guys give you 8 beliefs that they think you should buy into in order to get maximum value out of the podcast. They spend most of their time giving you tactical advice and strategies to help you grow your territory or your business. But, they're not sure they've ever looked at the core set of beliefs that we hav...
May 06, 2019•23 min
How do I successfully move in to a sales career in midlife? On this episode of The Advanced Selling Podcast, Bill and Bryan get a mailbag question from a listener, Matt in Arkansas, who's been in the telecom business for a while, but now is transitioning to sales. The guys give him a handful of suggestions that as we thought about them, actually apply to virtually any of us who are in professional selling today. Not just to newbies. If you’re interested in bringing one or both of the guys in for...
Apr 29, 2019•17 min
On this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss the key elements of writing a winning proposal, including making your proposal sing. It seems that we spend so much time in the sales process but then when we get to the proposal stage, we just fire it into a template. There has to be a better way to do it. That's why, the guys decided to have Bethany Fagan from PandaDoc.com joins us on this episode. Bethany shares how to really make your proposal stand out from...
Apr 22, 2019•19 min
On this episode of the Advanced Selling Podcast, Bill and Bryan give you the eight- plus questions that, depending upon the circumstance, you need in your question bank. These questions are generic in nature, but would apply to virtually any B2B sales meeting scenario. If you aren't using these, you are really missing out on finding the prospect's real pain. The guys also want to give a big shout out to our sponsors, PandaDoc.com/ASP and Outreach.io/ASP. Great sponsors they are, and we thank the...
Apr 15, 2019•19 min
Is discipline really necessary in professional selling today? On this episode of the Advanced Selling Podcast, Bill and Bryan bring some alternative ideas about discipline and the art of accountability. The question they have is: is discipline really the problem? Or is there something deeper? They guys discuss the deeper motivations inside all of us and how we might look at discipline in a different way. They gives some ways to help us muster the courage to do what needs to be done every day. If...
Apr 08, 2019•21 min
On this week's episode of The Advanced Selling Podcast, Bill and Bryan address two pressing problems that sales organizations face. The first is how to scale the business and the second is whether the old elements of persuasion still work. The guys go through some detail on each of these topics. One of the books mentioned is a book called Scale by Frank Bria. If you're interested in bringing one or both of the guys in for a sales retreat or sales meeting, send us a email at listener@advancedsell...
Apr 01, 2019•25 min
On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a listener question from the mailbag from someone who wanted to know whether they should outsource their lead generation. The guys talk about the three different types of lead generation, sales person directed, internally focused, or outside agency directed. They also give some insight on how to look at these three areas of focus, depending upon where you are in your business. ============...
Mar 25, 2019•21 min
Bill and Bryan talk about a topic today that is a lot less about sales and a lot more about emotional well being. They discuss emotional addictions and how they may enter into the sales process and the thinking process behind how we achieve. Bill mentions Gabor Maté, who is a Hungarian author, who's written a lot about addictions in the chemical field, but also has expanded to look at it from an entrepreneur and business standpoint. You can find out more about him at gabormate.com . If you're in...
Mar 18, 2019•23 min
Like fingernails screeching against a chalkboard, these words create tremendous pain in the heart of a salesperson. On this week's episode of The Advanced Selling Podcast, Bill and Bryan discuss the ways this insidious culmination happens and give you some ideas on what you can do to avoid it. If you would like the guys to come see you at a retreat, sales meeting, or product launch, send an email to [email protected] to get the ball rolling! =====================================...
Mar 11, 2019•20 min
Bill and Bryan on the road going to a sales meeting with one of their clients, which made them think of a good episode topic, "how should I prepare for a sales meeting?" The guys discuss the proper framework for a sales meeting, a presentation, or a speech at an event. This episode was recorded live on site in Durham, NC at an ASP listener sales conference, so they decided to give you a behind the scenes look at how they plan out an event like this. If you're interested in having Bill or Bryan o...
Mar 04, 2019•13 min
In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss a questions they received from a psychologist in Brazil. Dr. G is struggling to get prospects in the door because he believes therapy is taboo in their culture. They guys give Dr. G some ways of thinking about this problem differently and some ways he could flip his message and turn this opportunity in to a good thing. If you're interested in having Bill or Bryan or both come to your upcoming sales meeting, send...
Feb 25, 2019•17 min
On this episode of The Advanced Selling Podcast, Bill and Bryan read an email from one of their listeners, Jake in Cincinnati who just joined a company where there are a few young people and a few seasoned veterans and he is feeling lost. The guys run through some mindsets and strategies of how young people can get started in sales, even if you're in a company that provides zero sales training. If you're interested in having Bill or Bryan come see you at an upcoming sales retreat or meeting, sen...
Feb 18, 2019•23 min
On this special episode of The Advanced Selling Podcast, Bill and Bryan call up our 10,000th LinkedIn Group Member, Brad from Australia. The guys do a live coaching with Brad and help him prepare to make the change from B2C to B2B sales. He brought up some really good questions and they gave him some of the traits and advantages that he can bring from his 6 years in B2C selling to his new career. If you haven't already joined our LinkedIn Group, go to https://advancedsellingpodcast.com/linkedin ...
Feb 11, 2019•20 min
On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale continue the listener mailbag series and take a call from Scott in Louisville who asks how to use LinkedIn better for his not-for-profit. Bill and Bryan address the changing dynamic that is LinkedIn and how to see it as not just a connection tool but also a content publishing platform. They also give him some ways he can increase his reach by connecting to the right people. We want to continue to hear from our listeners...
Feb 04, 2019•22 min
In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale continue the CoVideo Mailbag series and take a listener call from Cara who is a top performer at a Fortune 1000 company. Cara just got her numbers for the next 12 months and she is feeling a bit of performance anxiety. Bill and Bryan break down the real issue and provide a handful of things to think about if you are in similar kind of circumstance. If you're interested in having Bill or Bryan or both come to your upcomi...
Jan 28, 2019•18 min
You just made a new connection on LinkedIn that would be a great prospect, is it too soon to reach out? On this episode of The Advanced Selling Podcast, Bryan Neale and Bill Caskey take on that very listener question from Jean-Pierre in the Netherlands. Too soon and you could ruin a connection, too late and you could miss an opportunity. Bill and Bryan give some thoughts on this situation and they give some indicators they've noticed when it's the right time to reach out and when it's time to le...
Jan 21, 2019•18 min
What should you do when your Sales Manager doesn't do things the way you would do them? In this first episode of 2019, Bill Caskey and Bryan Neale address a question from the CoVideo mail bag from a listener, who brings up how his manager makes demands on him, referring to a very specific scenario. Bill and Bryan take this question a little bit broader to the notion of how do you manage your manager, if that's even possible? ========================================= Looking for more sales traini...
Jan 14, 2019•18 min
Happy New Years ASP Listeners! We are so glad to have you in 2019. On this episode Bill and Bryan were interviewed by Jeff Shore on his show, The Buyer's Mind Podcast. Jeff is talented Sales Trainer and Author and the guys had a great discussion about sales and what it takes to be successful today in the profession. Bill and Bryan will be back to regular episodes next week! If you have a question you would like answered on an upcoming episode, email us at [email protected] . Bo...
Jan 07, 2019•30 min
In this week's episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale share some thoughts about "vacation anxiety" as we head into the holiday break. They give you a handful of ideas that you can implement prior to January 1st, so that by the time the work week hits, the first week of next year, you are ready to go mentally, physically and emotionally. We will not be airing anymore live episodes until January 7th, so we hope all of our listeners and non-listeners, too, have a great...
Dec 17, 2018•21 min
On the previous episode of The Advanced Selling Podcast, Bill and Bryan talked about some inhibitions that people have about podcasting and then gave you some examples of how to use your podcast to generate leads. This episode they get into the gear and the possible formats you could use to make your podcast be successful. The guys give you a list of items that you will need if you want to go down the podcast path. If you haven't enrolled in our live masterclass on December 13th, go to www.winni...
Dec 10, 2018•16 min
After 640 episodes and 13 years of podcasting, Bill and Brian finally decide to do a episode on the value of podcasting for sales professionals. They talk about some of the inhibitions that might be getting in your way from starting a podcast and how to overcome that obstacles. The guys also give you some ideas on how to use a podcast in your business to build your personal brand and generate leads. If you have ever considered starting a podcast, this episode is definitely for you. Also, if you ...
Dec 03, 2018•21 min
