Send us Fan Mail Are you a Learner or a Knower? In today’s Mailbag Monday episode, veteran sales trainers Bill Caskey and Bryan Neale field a question from Jordan in Alabama. With all the talk about being an “Expert” on our show, Jordan wants to know how to demonstrate your expertise without sounding like a know-it-all. Do you know how to communicate what you know without sounding like you’re running through your resume? Do you want to know how to ask questions AND be an expert at the same time?...
Feb 08, 2016•19 min•Ep. 1
Send us Fan Mail Welcome to Mailbag Monday… Thursday edition. Todays’s question is too good to wait until Monday. It’s a big one: Was anyone really, truly born to be a salesperson? Veteran sales trainers Bill Caskey and Bryan Neale explore how to implement ASP training with the non-sales people on your team. How do you and your team define “sales? Do you think it’s a dirty word and shy away from using it? In this episode of The Advanced Selling Podcast, Bill and Bryan work through how to reframe...
Feb 04, 2016•22 min•Ep. 1
Send us Fan Mail Does your marketing department actually help you generate leads? Veteran sales trainers Bill Caskey and Bryan Neale take on the challenge of lead generation… whether you have a full marketing department or none at all. What do you do when you’re a high-level sales pro without a marketing department? Does your marketing department spend most of their time doing promos and not really generating any actual leads for you? In today’s episode of The Advanced Selling Podcast, Bill and ...
Feb 01, 2016•25 min•Ep. 1
Send us Fan Mail Have you wondered what it would like to be a fly on the wall at The Advanced Selling Podcast? Veteran sales trainers Bill Caskey and Bryan Neale invite you in today as they blindly test each other on real sales strategy issues they’re working on with their clients. You’ll hear Bill’s philosophy on negotiating price at the end of the deal and their discussion about the pros and cons of discounting. Bryan explores the rare and valuable skills every salesperson should have. In this...
Jan 28, 2016•28 min•Ep. 1
Send us Fan Mail It’s another Mailbag Monday edition of The Advanced Selling Podcast. Veteran sales trainers Bill Caskey and Bryan Neale take a question from Matt, the owner of an IT company in Fort Wayne, IN. Matt is looking for strategies to encourage customer loyalty and ways differentiate himself in the crowded technology marketplace. Do you have competitors nipping at your existing clients? Do you wake up in the middle of the night concerned about maintaining market share? In today’s episod...
Jan 25, 2016•20 min•Ep. 1
Send us Fan Mail Do you truly believe in the products you sell? Veteran sales trainers Bill Caskey and Bryan Neale give you the framework to know where you fall on the Belief Continuum. Do you feel you have a deep obligation to tell the world about your products? Or are you afraid to shout it from the rooftops because maybe your products aren’t sexy, interesting or exciting? In today’s episode of The Advanced Selling Podcast, Bill and Bryan walk you through the Belief Continuum and give you solu...
Jan 21, 2016•24 min•Ep. 1
Send us Fan Mail How can we have people buy from us when they don’t even know we exist? Veteran sales trainers Bill Caskey and Bryan Neale go to the source today for the answer to that question (and many others). Grant Cardone, author of The 10X Zone, If You’re Not First, You’re Last and Sell or Be Sold , is the epitome of hustle and an expert salesman. Do you want to know Grant’s secrets for success? Are you curious why Grant believes salespeople are needed now more than ever? In today’s episod...
Jan 18, 2016•39 min•Ep. 1
Send us Fan Mail Social Media Week at The Advanced Selling Podcast continues. Are you intimidated by using social media tools to help you sell? Today’s guest is breaking it down for you. Veteran sales trainers Bill Caskey and Bryan Neale talk with successful entrepreneur and social junkie Nathan Latka about his favorite hacks to help you sell. Do you think your customers aren’t on social media and therefore you don’t need to use it either? How can your following on social media help you sell mor...
Jan 14, 2016•28 min•Ep. 1
Send us Fan Mail It’s Social Media Week at The Advanced Selling Podcast! Sales Navigator, LinkedIn Premium, LinkedIn Pulse… does it all make your head spin? Veteran sales trainers Bill Caskey and Bryan Neale go to the expert source today to learn the best strategies all salespeople need to know when using LinkedIn for sales. What kind of connector are you? Are you using customized news feeds to nurture your relationships on social media? How much time should you really be spending prospecting on...
Jan 11, 2016•28 min•Ep. 1
Send us Fan Mail Have you ever used the saying “Be careful what you wish for?” Veteran sales trainers Bill Caskey and Bryan Neale welcome in the new year with a discussion around the all-too-common request from salespeople everywhere: a larger territory. How do you build, support, manage and retain a bigger client base, especially when your resources or distance to the customer may not change as the territory expands. Do you know who to call on most? How do you decide which accounts get more att...
Jan 07, 2016•28 min•Ep. 1
Send us Fan Mail We're taking some time off at the Advanced Selling Podcast to spend time with our families, but here is one of our past favorite episodes from 2010 that we think you'll find beneficial. Enjoy the Holidays and we'll see you in 2016! In this episode of the Advanced Selling Podcast, Bill and Bryan take a deep dive into the dark underworld of limiting beliefs. What are the negative, self-doubting thoughts that creep around in your head and sneak up to scare away a perfectly good sal...
Jan 04, 2016•23 min•Ep. 1
Send us Fan Mail We're taking some time off at the Advanced Selling Podcast to spend time with our families, but here is one of our past favorite episodes from 2010 that we think you'll find beneficial. Enjoy the Holidays and we'll see you in 2016! Why do so many people turn their noses up at “account management’? Is it just not sexy enough? Does it just not require the testosterone that we sales types are addicted to? Whatever it is, we miss a ton of business by not focusing on our current clie...
Dec 31, 2015•15 min•Ep. 1
Send us Fan Mail We're taking some time off at the Advanced Selling Podcast to spend time with our families, but here is one of our past favorite episodes from 2010 that we think you'll find beneficial. Enjoy the Holidays and we'll see you in 2016! No one would ever admit that they did anything to stop a buyer from buying from them. Yet, salespeople do it all the time. We like to say there are things you do to “propel” the sale. And things you do to “repel” the sale. In this podcast, Bill addres...
Dec 28, 2015•10 min•Ep. 1
Send us Fan Mail We're taking some time off at the Advanced Selling Podcast to spend time with our families, but here is one of our past favorite episodes from 2010 that we think you'll find beneficial. Enjoy the Holidays and we'll see you in 2016! What can we learn from sales people who are new to the profession…or from one who wants to reset his career? Simple. We can reach back into our experience as trainers of sales teams and review what the “habits” are of those high achievers. In this pod...
Dec 24, 2015•15 min•Ep. 1
Send us Fan Mail We're taking some time off at the Advanced Selling Podcast to spend time with our families, but here is one of our past favorite episodes from 2010 that we think you'll find beneficial. Enjoy the Holidays and we'll see you in 2016! Mike, a listener from Indianapolis, called in to ask a question about how he follows up with prospects who appear to have dropped off the radar screen. Bill and Bryan give Mike and listeners some ideas on how to do that – and how to prevent coming off...
Dec 21, 2015•14 min•Ep. 1
Send us Fan Mail We all know it— the old school “cookbook” model of selling is dead. Veteran sales trainers Bill Caskey and Bryan Neale explore a new model today— living in an “outbound” sales world. Are you still chasing people around, burning a lot of calories and not getting the results you want? Are you making 30 calls a day and reminding yourself “the action is on the 29th call”? In this episode of The Advanced Selling Podcast, Bill and Bryan show you a different way focused on outbound, le...
Dec 17, 2015•19 min•Ep. 1
Send us Fan Mail Does your sales team all work in the same office from 8am-5pm, Monday-Friday? It’s likely you don’t. Veteran sales trainers Bill Caskey and Bryan Neale talk with the expert on managing remote teams in today’s episode. Kevin Eikenberry, founder of the Remote Leadership Institute, shares his best practices for building the sales culture you want when your team isn’t always in the same physical office space (or even the same state). What are the expectations your team has of how th...
Dec 14, 2015•29 min•Ep. 1
Send us Fan Mail Do your prospects see you as a threat? Veteran sales trainers Bill Caskey and Bryan Neale explore the common “Threat Factor” that frequently occurs in sales situations. Is there a chance that you or the product/service you’re selling can be a threat to your buyer? Will buying from you ruffle any feathers in your prospect’s organization? In today’s episode of The Advanced Selling Podcast, Bill and Bryan give you questions you can ask yourself to know how and if you’re being perce...
Dec 10, 2015•19 min•Ep. 1
Send us Fan Mail How do you handle a prompt “I’m not interested” from your prospect? Veteran sales trainers Bill Caskey and Bryan Neale discuss a question that came in from Marcin in Eastern Europe on today’s Mailbag Monday episode. They talk about when you exert pressure on your prospect you cause the feeling of flight. As a salesperson, how do you overcome an instant NO? How do we avoid vaulting right to the sale? In this episode of The Advanced Selling Podcast, Bill and Bryan provide some met...
Dec 07, 2015•21 min•Ep. 1
Send us Fan Mail How do you stand out from the pack— at work, in the sales process, anywhere? Veteran sales trainers Bill Caskey and Bryan Neale talk to THE expert on high-stakes storytelling in today’s episode. Back to The Advanced Selling Podcast by popular demand, Bo Eason shares his best practices for learning to tell your personal story effectively. • Where do you begin? • What is the first step you can take to learn how to share your story? • Why is it so important? In this episode of The ...
Dec 03, 2015•24 min•Ep. 1
Send us Fan Mail To buy from a distributor or the manufacturer… that is the question. Veteran sales trainers Bill Caskey and Bryan Neale address the issue in this Mailbag Monday episode, inspired by a question from Greg. Does the distributor truly add value to the chain? How does your prospect decide who to buy from when they have a choice? In today’s episode of The Advanced Selling Podcast, Bill and Bryan explore specific tactics you can use the strengthen your position (regardless of which sid...
Nov 30, 2015•19 min•Ep. 1
Send us Fan Mail Do you think of yourself as a person of interest? Veteran sales trainers Bill Caskey and Bryan Neale interview bestselling author Coach Micheal Burt today as they explore how you can become the person everyone can’t live without. Do you work with a coach? It may be a sales coach, a fitness coach, a team coach, even a therapist. How does your coach find the “X” factor in you that makes you unique? In today’s episode of The Advanced Selling Podcast, Bill and Bryan talk with Coach ...
Nov 23, 2015•23 min•Ep. 1
Send us Fan Mail When you hear the word “ego,” do you cringe? Can ego be a helpful tool for salespeople? Veteran sales trainers Bill Caskey and Bryan Neale explore the blessings and curses of a powerful ego in today’s episode. When does your ego get in the way of an interaction with a prospect? When can it help you actually do your job better? In this episode of The Advanced Selling Podcast, Bill and Bryan will help you determine if your ego is helping or hurting you. They share their checklist ...
Nov 19, 2015•24 min•Ep. 1
Send us Fan Mail Can salespeople really build their own personal brand while still representing their company or product? Veteran sales trainers Bill Caskey and Bryan Neale learn the power and impact of content marketing from one of the world’s best— fitness expert Ben Greenfield. Ben offers his tips and strategies for building your personal brand using activities you’re probably doing every day. Do you like to write or draw? Create videos on your iPhone? Post to social media? Ben will teach you...
Nov 16, 2015•27 min•Ep. 1
Send us Fan Mail Have you struggled in a sales call because your energy was low or your stomach was growling? Veteran sales trainers Bill Caskey and Bryan Neale dive into a caffeine-focused conversation today, and it’s not just about stopping at the nearest coffee shop for a pick-me-up. They talk with Dave Asprey, founder of Bulletproof Coffee and certified bio-hacker, to learn how your physiology may be impacting your sales success. How is your health affecting your life path and career goals? ...
Nov 12, 2015•19 min•Ep. 1
Send us Fan Mail Does your customer believe in what you’re selling? Veteran sales trainers Bill Caskey and Bryan Neale offer Julie from Grand Rapids, MI a few tips in today’s Mailbag Monday episode. They talk about the “belief gap” — the space that exists between what you believe and what your customer believes. As a salesperson, how do you close the gap? How can you help guide them through the path to the sale, especially when that’s the part that makes your buyer the most nervous? In this epis...
Nov 09, 2015•20 min•Ep. 1
Send us Fan Mail How do you politely decline an RFP? Veteran sales trainers Bill Caskey and Bryan Neale field an emergency email from a listener who is stuck on the issue of how to say “no” to an existing client. They review the sticky situation from all angles, including corporate politics and regulation issues that may exist in any similar scenario. They walk through the Inner Game principles to determine which elements are at play and how to conquer them. In this episode of The Advanced Selli...
Nov 05, 2015•20 min•Ep. 1
Send us Fan Mail Every good story has a hero, right? Veteran sales trainers Bill Caskey and Bryan Neale discuss the varied roles of a salesperson, based on the concept of the Hero’s Journey. They examine possible roles you may play in the sales process and why those roles matter. • Are you a teacher? • A consultant? • A space creator? • A change agent? In this episode of The Advanced Selling Podcast, Bill and Bryan share their list of the Top 7 roles salespeople play and also help you identify a...
Nov 02, 2015•21 min•Ep. 1
Send us Fan Mail What scares you the most in the sales process? Veteran sales trainers Bill Caskey and Bryan Neale celebrate their least favorite holiday by sharing aspects of the sales process that scare them the most. Conversations about money, making “the close,” knowing when to share and when to withhold… and of course, the dreaded cold call. In this episode of The Advanced Selling Podcast, Bill and Bryan cover the spooky, the quirky and the creepy things that scare them and salespeople all ...
Oct 29, 2015•21 min•Ep. 1
Send us Fan Mail How much are your clients really worth to you? Veteran sales trainers Bill Caskey and Bryan Neale dive into a philosophical discussion on pricing. They walk you through the important distinctions between “negotiating” and “discounting,” as well as help you find new words to use in the conversation that will likely lead to a different outcome. • Do you truly know the lifetime value of your customers? • If not monetary value, what other things can benefit you in the deal? In this ...
Oct 26, 2015•14 min•Ep. 1
