The Advanced Selling Podcast - podcast cover

The Advanced Selling Podcast

Bill Caskey and Bryan Neale: B2B Sales Trainersadvancedsellingpodcast.com

Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.


Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.

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Episodes

#268: Sales Self-Assessment Tools

Send us Fan Mail Have you already had your annual sales review? Chances are you are being evaluated solely by your numbers. Your sales numbers are only part of the story. In this episode of the Advanced Selling Podcast, Bill and Bryan provide five self-assessments that can reveal your true sales performance. No matter your level of success this year, your ability to adequately self-assess will have a direct impact on your 2015 strategy. Veteran sales trainers Bill Caskey and Bryan Neale cover te...

Dec 08, 201416 minEp. 1

#267: Holiday Sales Productivity

Send us Fan Mail It's the most wonderful time of the year. Are you the type of sales person who uses the holidays to double down on your efforts? Do you use the holidays as an excuse to take a breather? Veteran sales trainers Bill Caskey and Bryan Neale share ideas for making the most of the holiday season. In this episode of the Advanced Selling Podcast, Bill and Bryan discuss planning strategies, deliver December's most important outbound sales technique, share the best sales gifts to give you...

Dec 01, 201413 minEp. 1

#266: Sales Failure

Send us Fan Mail Everyone needs a good hard failure, right? In this week's episode of the Advanced Selling Podcast, Bill and Bryan focus exclusively on sales failures. No sales person wins 100% of the time. By sharing lessons learned from failure, veteran sales trainers Bill Caskey and Bryan Neale demonstrate the power in growing from your mistakes. It doesn't matter if it’s gimmicky sales tactics, overconfidence or just plain bad luck that causes the failure. What truly matters is embracing the...

Nov 24, 201417 minEp. 1

#265: Precision Selling

Send us Fan Mail Are you using precision selling to win with your prospects? This week, the Advanced Selling Podcast looks at the tactics precision sellers use to outperform their competition. In this episode, veteran sales trainers Bill Caskey and Bryan Neale share six examples of precision selling techniques. From planning and preparation to language and mindset, you'll learn what you need to reach your peak selling abilities. Want more sales training like this? Visit www.advancedsellingpodcas...

Nov 17, 201416 minEp. 1

Limiting Beliefs

Send us Fan Mail In the latest episode of the Advanced Selling Podcast, Bill and Bryan take a deep dive into the dark underworld of limiting beliefs. What are the negative, self-doubting thoughts that creep around in your head and sneak up to scare away a perfectly good sale? Veteran sales trainers Bill Caskey and Bryan Neale shine the light on limiting beliefs. In this episode, you'll understand that everyone deals with their own set of limiting beliefs. You'll hear examples of some of the most...

Nov 10, 201420 minEp. 1

Modern Sales Behavior

Send us Fan Mail In this week's episode of the Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale go back in time to examine old school sales behavior. Feel like you are trapped in the past? Not getting the outcomes you desire? Modern sales behavior is all about quality over quantity. Bill and Bryan share the present-day tactics you need to reach new prospects. The end of the year is approaching. Don't mail it in. Use these modern sales behaviors to sprint to the end an...

Nov 03, 201418 minEp. 1

The One Question that Will Solve Every Sales Problem You've Ever Had

Send us Fan Mail How do I get my prospects to trust me? Return my calls? Accept my pricing? Bill and Bryan get questions like this all the time and their answer isn't what you'd expect. When you find yourself asking these types of questions, you end up solving the wrong problems. There's no way to fix it with sales tactics or tools. In this episode of the Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale share the one question you should be asking yourself. They'll exa...

Oct 27, 201413 minEp. 1

5 Must-Do's To Begin a First Call

Send us Fan Mail In this week’s episode, Bill and Bryan discuss a first sales call experience Bill had with a vendor. It didn’t turn out well. The pair address what are 5 “must-dos” on every first sales call. When you hear these, they may sound obvious. Obvious, but seldom executed. You can also go to the LinkedIn group and comment on what you do on the first call. Be sure to join our LinkedIn Group! It's a great place to start discussions and interact with other members of the Advanced Selling ...

Oct 20, 201412 minEp. 1

Another Dreaded Sales Forecast: The GOMA Method (Part 2)

Send us Fan Mail Well, now it’s no surprise to you what GOMA stands for. In this episode, we talk about three more characteristics of what would be a more helpful sales forecasting approach. The sales pipeline meeting can be high-drama but it really shouldn’t be. If you’re a sales leader/manager, or a sales person, listen as Bill and Bryan share with you three new tools/attitudes to learn so that sales forecasting is what it should be - a true resource designed to help you grow your business. Be...

Oct 13, 201413 minEp. 1

The Dreaded Sales Forecast: The GOMA Method (Part 1)

Send us Fan Mail Everyone’s gut starts churning when word comes out that we’re having a “pipeline meeting.” In this episode, Bill & Bryan role-play what that sales meeting sounds like when you have to review your pipeline with your manager. And what the manager hears when you speak. Sometimes, it ain’t pretty :) Seriously, forecasting/pipeline review is important. But are we doing it in the right way? Moreover, are we ‘thinking' about it in the right way? The hosts say, “NO!” This is the fir...

Oct 06, 201417 minEp. 1

How To Sell Anything

Send us Fan Mail A great sales training approach should be sound regardless of what one sells. Sales people and their leaders must get back to the basics of selling philosophy and selling strategy, irrespective of what one sells. Bill & Bryan give you a few tips on how to look at what you sell through fresh eyes and give you some valuable tips on how to think bout the sales process. People tend to overcomplicate the sales process when they needn’t do that. This is a good episode to play for ...

Sep 29, 201417 minEp. 1

How To Handle Buyer Resistance

Send us Fan Mail Buyer resistance is a fact of life for sales people. Our goal is always to prevent such resistance by doing all the right things upfront. In many past episodes we’ve addressed techniques to do just that. But, resistance will happen. In this episode, Bill & Bryan discuss a new way to look at resistance and give you a formula for solving. Hint. Resistance is not something to overcome or knock down. It is something to “understand.” And by understanding it, you have a chance to ...

Sep 22, 201416 minEp. 1

What an 11 Year Old Can Teach Us

Send us Fan Mail This week's episode of the Advanced Selling Podcast is a follow-up to last week's episode, "Are You Worth It?" It just so happened that Chicago Public Radio's podcast This American Life released a very similar topic called, "It's not the product, it's the person." This included a story about an 11 year old girl named Asia who could teach even the most experienced saleperson a thing or two. Tune in every Monday for new episodes of the Advanced Selling Podcast!...

Sep 15, 201411 minEp. 1

Are You Worth It?

Send us Fan Mail Are you really worth it? On this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss what part of the value you offer your client or prospect is YOU vs. the actual product or service you're selling. Your worth can highly affect the outcome of your deals in exponential ways. They'll also provide you some ways to increase your worth to the customer. You'll want to listen to this episode a couple times! Tune in every Monday for new episodes of the Advanced Sellin...

Sep 08, 201414 minEp. 1

Optimizing Prospect Communication

Send us Fan Mail This week on the Advanced Selling Podcast, Bill and Bryan discuss communication with your prospects. They address the myth that you must have an answer for every question. "No one wants to do business with a know it all." When your prospect asks a question, it's not a test, they genuinely want to know the answer and judge how you respond to the question. Find out how to optimize your communication on this episode! As always, tune in every Monday for a new episode of the Advanced...

Sep 01, 201414 minEp. 1

Managing Your Mindset

Send us Fan Mail On this week's Advanced Selling Podcast, Bill and Bryan discuss another client inspired topic. How do manage your inner game when your deal you've been working on is on unsteady ground? You know, when your client hasn't fully committed but you thought it was a done deal. This can be the most crucial time to control your mindset but it can also be the most difficult. Find out how to keep it together on today's episode. Tune in every Monday for new episodes of the Advanced Selling...

Aug 25, 201413 minEp. 1

Pain Points

Send us Fan Mail This week on the Advanced Selling Podcast, Bill and Bryan comment on "Pain Points." This is basically summing up your customers pains in one word. Can you customer's needs and wants be simplified to one thing? Bill doesn't believe that it can be done. Find out your opinion on this episode. Tune in every Monday for a new episode of the Advanced Selling Podcast!

Aug 18, 201414 minEp. 1

LinkedIn Mailbag

Send us Fan Mail On the podcast this week, Bill and Bryan take another great question from our folks over at our LinkedIn group. Linda has had a great career in sales. She recently changed jobs and wanted to get into sales at her new company, but the way they do things is not working for her. What can she do? Find on this episode. Tune in every Monday for episodes of The Advanced Selling Podcast!

Aug 11, 201413 minEp. 1

Pricing Part 2: Mechanics

Send us Fan Mail On this week's episode of the Advanced Selling Podcast, Bill and Bryan talk about part 2 of pricing. This week is all about the Mechanics. Pricing is one of the most important things to get right in the sales process. If you missed part 1 last week on the inner game be sure to go back and listen. Bryan even suggests listening to it first! Tune in every Monday for new episodes of the Advanced Selling Podcast!...

Aug 04, 201412 minEp. 1

Pricing Part I: Inner Game

Send us Fan Mail On this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss a client inspired topic, Pricing. This is part 1 of a 2 part series. This week is all about the mentality side of pricing also know the Inner Game. Be sure to tune in next week to hear part 2 which is all about the Mechanics!

Jul 28, 201415 minEp. 1

Interview with Jay Mohr

Send us Fan Mail On this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss an opportunity that Bill had to interview comedian, actor, writer, and radio host Jay Mohr. They talk about the fine line between egomania and high intent. During the interview Jay talks about how we are all show-off's and we have a desire to be the best. He has some great perspectives on success and life that you won't want to miss. Tune in every Monday for new episodes of the Advanced Selling Podcas...

Jul 21, 201412 minEp. 1

Sales Advice 101 - Musical Edition

Send us Fan Mail On this week's episode of the Advanced Selling Podcast, Bill and Bryan provide sales advice to an intern in a very unique way, all through SONG LYRICS. There are a lot of great songs that provide some very valuable sales lessons. You won't want to miss this episode. Also be sure to listen to the songs on the website! And as always, tune in every Monday for new episodes of the Advanced Selling Podcast!...

Jul 14, 201416 minEp. 1

Being Novak Djokovic

Send us Fan Mail After a couple weeks apart, Bill and Bryan are finally back in the studio together. This week's topic is all about Novak Djokovic and his Wimbledon victory. He has a lot of great lessons that can applied to many different areas of the sales process. You won't want to miss out on this week's episode. Tune in every Monday for new episodes of the Advanced Selling Podcast!

Jul 07, 201418 minEp. 1

5 Things To Do Now!

Send us Fan Mail Bryan Neale is all alone this week on The Advanced Selling Podcast. His topic is, "The 5 Things To Do Now." Bryan is really good at pushing people to take the first step, whether it is on their dreams, careers, etc. And on this episode he assigns everyone 5 tasks to complete. "The first action is always the most important action" so you have to take the first step! Tune in every Monday for new episodes of the Advanced Selling Podcast!...

Jun 30, 201412 minEp. 1

The Future Of Sales

Send us Fan Mail Bill is flying solo is this week's episode of The Advanced Selling Podcast. The topic this week is The Future of Sales. This was the title of a speech that Bill gave as part of a fundraiser to help benefit The Shepherd's Center of Hamilton County. He highlights three of his favorite points of the speech. These are all great pieces of advice to help grow your business into the future. Tune in every Monday for new episodes of The Advanced Selling Podcast!...

Jun 23, 201412 minEp. 1

The Changing Role of the Sales Person

Send us Fan Mail In this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss a recent interview that Bill had with Kristin Zhivago. Kristin is a revenue coach as well as an author. Bill and Kristin discussed the changing role of the sale person and the fact that a sales person is no longer a "pusher" but is more of a "collaborator." Kristin has some great ideas and you definitely don't want to miss this episode! Tune in every Monday for new episodes of the Advanced Selling Pod...

Jun 16, 201416 minEp. 1

Being BOLD

Send us Fan Mail On this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss an action that one of Bryan's clients decided to take. She acted as if she had "Nothing To Lose" at the close of the deal. Being bold can be a double-edged sword. Have you ever acted in this way? What were your results? What's Your BOLD? Tune in every Monday for new episodes of The Advanced Selling Podcast!

Jun 10, 201418 minEp. 1

What I Learned As A Buyer...

Send us Fan Mail In this week's episode of the Advanced Selling Podcast, Bill & Bryan discuss the good and bad things they have learned and seen from the Buyer's perspective. As business owners, they both have had many different experiences on the Buyer's side of the deal. These are all great examples of things you should change, avoid or use in your sales process. Seeing things from another perspective is one of the greatest ways to grow. You won't won't to miss this one! Tune in every week...

Jun 02, 201417 minEp. 1

Finding Problems

Send us Fan Mail In this week's episode of the Advanced Selling Podcast, Bill and Bryan discuss a recent interview that Bill had with John Jantsch, author of the new book "Duct Tape Selling." One thing John talks about in his interview is a new sales approach. He says that if we are doing all the research we should, we should be finding problems that the client doesn't even see. Bill and Bryan discuss this process and their take on it. Be sure to tune in every Monday for new episodes of The Adva...

May 26, 201411 minEp. 1

When Do You Have Control?

Send us Fan Mail On the podcast this week, Bill and Bryan address a call-in that they recieved regarding control. Everyone who has every sold anything in any industry has felt at one point or another that they are not in control. What have you done in that situation, what steps did you take to try and regain some ground? The truth is we are never in control, but what we do have control over is INFLUENCE. Tune in every Monday for more episodes of the Advanced Selling Podcast!...

May 19, 201412 minEp. 1
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