Building Your Platform of Authority
Episode description
In this episode of the Advanced Selling Podcast, Bill and Bryan give listeners an exclusive preview of their upcoming Insider program session on building a "platform of authority." They explain how every sales professional needs a platform where they can share valuable insights and establish themselves as an authority figure in their field.
The guys discuss what constitutes a platform (podcasts, LinkedIn, speaking engagements, client dinners, or even informal meetups) and how authority comes from consistently delivering value to your audience. You don't need to be the world's best at something - you just need to stand slightly above the crowd by sharing useful observations from your unique position in the marketplace.
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