#668: Your Message Might Need Some Work
Episode description
In this episode, Bill relays a story of one of his new clients who has asked for help on messaging. They sell a very complex solution to a large group of people in a long selling cycle.
He is struggling with how to craft his message so that it’s compelling to the prospect.
Bill and Bryan give you a handful of ideas on what to do and what not to do in this episode.
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