#440: Getting Somebody To Do Something They Don't Want To Do
Episode description
The sales world is full of convincers and persuaders, but what happens when you run up against someone who just absolutely will not move?
In today's episode, veteran sales trainers Bill Caskey and Bryan Neale deal with two situations where this is the case.
The first is someone in procurement who doesn't want to take the necessary paperwork to their manager. The other is a manufacturer who sells through reps and is unable to move the rep to represent their product in a different way.
Listen closely as Bill and Bryan give you five ideas on how to rethink your strategy.
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