#387: Creating a Sense of Urgency

How do you create a sense of urgency for a prospect?

In today's episode, veteran sales trainers Bill Caskey and Bryan Neale address one of their most frequently asked questions.  

What is the true role of a sales professional?

Do you understand where your prospect is starting and where they are trying to go?  

In this episode of The Advanced Selling Podcast, Bill and Bryan share how you can reframe the question and avoid manipulating or coercing your prospects. They will give you tips to help you evaluate your intent in the relationship and how you can see yourself as a guide in your prospect’s process.  One of our most commonly asked questions isn’t actually about the language at all— it’s about how you THINK about the questions.  

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