The Adaptive Agency

Katy Wilson & Sander Mangel•adaptiveagencypod.com

In the Adaptive Agency podcast Katy Wilson and Sander Mangel discuss a wide variety of topics, interesting for digital agencies who want to grow smarter, sell better, and stay adaptable in a fast-moving market. Make sure to join our LinkedIn group! https://www.linkedin.com/groups/10117198/

Last refreshed: July 28th, 2025 at 3:17 AM ⓘ

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Episodes

Defining Your ICP

This is the Adaptive Agency podcast, where your hosts Katy Wilson and Sander Mangel share strategies and insights to help digital agencies thrive in a changing world. In this episode, they dive into how to clearly define your Ideal Customer Profile - and why it’s crucial for agency growth.

Jul 01, 2025•32 min•Ep. 3

Navigating Tough Times

This is the Adaptive Agency podcast, where your hosts Katy Wilson and Sander Mangel share strategies and insights to help digital agencies thrive in a changing world.

Jun 10, 2025•40 min•Ep. 2

How to run effective presales meetings

This is the Adaptive Agency podcast, where your hosts Katy Wilson and Sander Mangel share strategies and insights to help digital agencies thrive in a changing world. In this episode, we’re talking about something that sits at the heart of every successful project: how to run effective presales meetings .

May 20, 2025•26 min•Ep. 1

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