Why is the NCAA fighting this, when it’s happening everywhere?

Jason Miller, Reese Brantmeier’s Attorney, on Reese’s case and what kind of footing she has against the NCAA?

Why would the NCAA fight this? Why isn’t her case like other athletes at UNC, who are getting NIL money and incentives? What is this case about, in a nutshell? Is this a case that’s winnable for Reese? What’s the goal? Now ESPN is trying to get involved with the ACC vs FSU and Clemson case. Could the ACC have any footing to sue ESPN for getting involved?