CLIP: The 51 Percent Rule
Oct 16, 2025•4 min
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Episode description
Brent Ridge and Josh Kilmer-Purcell, co-founders of Beekman 1802 skincare, partners in both business as well as life, explain the "51% rule" for decision making, both professionally, and personally.
Hear Brent and Josh's full interview in Episode 494 of The Action Catalyst.
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