What Do CARU’s Revised Guidelines Mean for Advertisers?

Despite this generation’s comfort navigating digital spaces today, they still face the same cognitive limitations – and therefore, vulnerabilities – that they always have. This reality is just one of the reasons that BBB National Programs’ Children’s Advertising Review Unit (CARU) recently issued revised guidelines to assure that advertising directed to children is not deceptive, unfair, or … Continue reading What Do CARU’s Revised Guidelines Mean for Advertisers? →

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