Understanding YOUR Audience | Klint Rudolph

There’s a lot of nuance to it!

Klint Rudolph is a partner and Search Engine Strategist at The Xcite Group, a Google certified full service digital marketing agency based in Denver, Colorado. In an industry that is constantly evolving, Xcite tries to stay on the front end of this evolution and keep their clients not only ahead of their competitors but also ahead of the consumers. Xcite takes a holistic look at all available data and pays close attention to consumer behaviors in today’s multi device, always connected world in order to keep their clients’ website and company in front of their audience when they need them. Klint says marketing is both art and science, and we really love that analogy! Today’s episode is full of insight on how to truly find your audience, creating the right kind of content, and how your business objectives need to play a major part of your marketing strategies.

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