B2B Buying Behavior - Is it Shifting to B2C?
May 19, 2021•26 min
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Episode description
Consumerization of how people are buying software is the overarching theme of this podcast about Sales Development with David Dulany, Founder & CEO of Tenbound and Greg Reffner, Founder & CEO of ABSTRAKT. Has B2B buying behavior started to shift to more of a B2C buying behavior?
"It kind of dawned on me that the key to successful sales development, in general, is strong project management so you can apply that to the messaging and the scripts and the playbook." - David Dulany
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