Most lawyers don't understand the proper way to market their practices. There are only two kinds of marketing lawyers should do, and you should not spend a dime until you understand how to properly market. In this episode, I provide a comprehensive overview of effective marketing for lawyers. Here is an outline of the points covered in this session. General Resources Learn to use technology to reduce friction & gain freedom with this resource : https://www.the8020lawyer.com/ Focus on these e...
Apr 02, 2019•36 min•Ep. 40
If you're looking to work less but earn more, then you must learn as much as you can about the 80/20 principle . And you must strive to leverage it in every aspect of your life—especially in managing your law practice. The best book to learn more is The 80/20 Principle by Richard Koch. Also, read this blog post (which includes a short video tutorial). Here's the key thing to understand. If you're looking for uncommon results you'll have to eschew common methods. The 80/20 method is powerful, and...
Mar 26, 2019•20 min•Ep. 39
The human brain is hard-wired to process information in story form. Knowing this helps us see the massive opportunity for better communicating ideas, and better motivating or persuading people to act on those ideas. Obviously, our marketing is one place to use story-based communication. Which is why a clever fellow named Don Miller created his StoryBrand framework. In this episode, I talk to my good friend Megan Hargroder about her experience in learning to become a StoryBrand certified guide. M...
Mar 19, 2019•38 min•Ep. 38
Today's episode is about a very important topic: namely, how you persuade jurors, judges, and others more quickly and more effectively. Scientific studies establish that visual information is easier for the human brain to process and is remembered for longer periods of time. So we'll be talking about how to create "brain-friendly" presentations. And at the end of the episode, I'll show you a magic trick that will amaze you and demonstrate in a powerful way how you can use brain-friendly visuals ...
Mar 12, 2019•35 min•Ep. 37
Today is Mardi Gras ("Fat Tuesday") in New Orleans so I thought I'd share my thoughts on what living in this great city is really like. If you want to learn more about New Orleans (or plan a trip here), I highly recommend Mark Bologna's excellent podcast: Beyond Bourbon Street . New Orleans is so much more than the superficial notions that many people have, mostly based on facile assumptions populated by the sensationalist-driven media reports. If you come to visit shoot me an email and I'll giv...
Mar 05, 2019•20 min•Ep. 36
Most lawyers rely on so-called word-of-mouth marketing. Essentially, this means they have no strategy or system for generating referrals in a way that leads to predictable income. What you want is a strategy that produces a great return on the investment of your time, energy and money . That's what this episode is about. General Resources Learn to use technology to reduce friction & gain freedom with this resource : https://www.the8020lawyer.com/ Focus on these essential tech tools for maxim...
Feb 26, 2019•10 min•Ep. 35
How can solo and small firm lawyers most effectively leverage outsourcing, in particular, the job of answering phone calls? I interview Diana Stepleton, the VP of Partner Engagement at Ruby Receptionists, about the service that Ruby actually provides to its customers. ( Hint it goes far beyond the obvious aspect of answering phones in a professional way ). General Resources Learn to use technology to reduce friction & gain freedom with this resource : https://www.the8020lawyer.com/ Focus on ...
Feb 19, 2019•36 min•Ep. 34
The best success with outsourcing comes when you hire people to do specialized tasks, that are important and recurring. And if those tasks only require part-time work then they're ideal for outsourcing. General Resources Learn to use technology to reduce friction & gain freedom with this resource : https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. ...
Feb 12, 2019•12 min•Ep. 33
To succeed in delegating work you need to be realistic about the challenges you’ll face, and how to overcome those challenges. One of the most common misjudgments we tend to make is assuming that other people are like we are and know what we know. Understanding the 5 levels of delegation will help you overcome harmful assumptions, and help identify what kinds of tasks can be delegated to different kinds of people. For more information about delegation, read this article . General Resources Learn...
Feb 05, 2019•14 min•Ep. 32
Few people are aware of the powerful (but hidden) subconscious forces that guide our decisions and shape our motivations. Understanding this is key if you want to succeed in pretty much every area of your life. And it's especially true when you're trying to succeed in harnessing technology. You need to be realistic about what motivates people and what causes them to resist change. People don’t like change, and they don’t like feeling uncomfortable or awkward. Adopting new technology triggers all...
Jan 29, 2019•8 min•Ep. 31
Automation has great promise for making your law practice run smoother with less overhead. But it has to be approached with the proper perspective. And you need to thoughtfully prioritize your automation initiatives. In this episode, we talk about the five categories of automation, which will help you effectively prioritize those initiatives. To learn more about automation , check out this article I wrote recently. General Resources Learn to use technology to reduce friction & gain freedom w...
Jan 22, 2019•10 min•Ep. 30
In this episode, I discuss the reasons why systems are so powerful, and why you need to work to define and document systems in your practice. Technology, in particular, requires a systematic approach. Too many lawyers find technology more frustrating than beneficial—and the reason is almost always that they are haphazard in dealing with it. General Resources Learn to use technology to reduce friction & gain freedom with this resource : https://www.the8020lawyer.com/ Focus on these essential ...
Jan 15, 2019•10 min•Ep. 29
(This recording was made with a lesser quality mic, so forgive the atypical quality) The key to a successful practice starts with creating your ideal vision of what you want your firm to be like. As Steven Covey said in 7 Habits of Highly Effective People : Begin with the end in mind. Defining your vision takes time and thoughtful reflection. And you should keep working to refine it. Because once you have your vision set, it's a lot easier to describe the important goals that need to be reached ...
Jan 08, 2019•16 min•Ep. 28
The best way to market yourself is to build trust and prove that you’re trustworthy. Review & Reputation services can help you do that easily. Online services like Birdeye or Podium aren’t inexpensive, but neither is paid advertising (or other ineffective means of marketing your practice). If you look at the reviews you’re collecting as an investment that pays ongoing dividends you’ll appreciate why online reviews are better than the ongoing expense of advertising. General Resources Learn to...
Dec 18, 2018•18 min•Ep. 27
Lawyers need to be better attuned to what their clients think and feel about their experiences dealing with their lawyers and the legal system as a whole. If you collect feedback with the right process you can easily gather testimonials from your clients as well. And those will be valuable in marketing your practice to get more good clients in the future. General Resources Learn to use technology to reduce friction & gain freedom with this resource : https://www.the8020lawyer.com/ Focus on t...
Dec 11, 2018•20 min•Ep. 26
When you commit your goals to writing you'll automatically clarify them and drastically increase your odds of achieving them. Defining your goals by using S.M.A.R.T. attributes is also very beneficial. General Resources Learn to use technology to reduce friction & gain freedom with this resource : https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law practice assessment to identify your main strengths & weaknesses. F...
Dec 04, 2018•14 min•Ep. 25
Training your mind is one way to boost your chances of success in any endeavor, including running your law practice. Meditation is a learnable skill that can help you improve focus and clarity, as well as increase the number of practical insights you have. I've blogged about the origins and development of my meditation practice . I started out by using a free iPhone app called Headspace , and that helped me gain momentum and stay on track for over 4 years. More recently, after listening to this ...
Nov 27, 2018•20 min•Ep. 24
Starting a new firm is exciting and daunting. Many lawyers get overwhelmed by the decisions and deadlines they face. But you don’t have to worry if you work from a well-thought-out checklist used by other lawyers in your position. This episode covers lawyers' common questions when starting a new firm. I’ve helped dozens of lawyers over the past decades, so I know the most common concerns. Check out my Starting a New Firm course (a complete blueprint for all the important decisions and considerat...
Nov 20, 2018•13 min•Ep. 23
Social media is helpful when you use it to complement your strategic referral marketing efforts. Mostly, it's a way to remind potential referral sources that you are a good lawyer, and remind them what kind of law you practice. In this episode, I talk about the perils of automating your social media posting and the proper ratio of promotional to non-promotional posts. And I talk about which social media services are best for your law practice. Remember : Getting new clients coming in the door in...
Nov 13, 2018•12 min•Ep. 22
The public's perception is that most lawyers care more about making money than helping their clients. Instead of trying to argue against this, realize that: perception = truth. For prospective clients, their truth is all that matters. To help reorient their perceptions we need to first listen to their concerns. This is called "empathy," and most lawyers are not good at it. We tend to focus too much on proving that we're skilled, knowledgeable and zealous advocates. But the public cares more abou...
Nov 06, 2018•8 min•Ep. 21
Most lawyers are burned out juggling both the intense demands of a practicing law AND the administrative details in managing their business. Mostly, they want help streamlining their operations and getting better clients to come through their door in a predictably steady flow. I've created several programs that help attorneys improve their practices so they can work less, earn more, and spend more time relaxing away from the office. But, if my programs don't appeal to you, then check out some of...
Oct 30, 2018•19 min•Ep. 20
Artificial intelligence and the rise of robot lawyers are interesting topics to talk about. But they're not helpful if you are looking for ways to improve your practice. Trying to "innovate" for the sake of innovation is dangerous at worst. And at best it's a waste of time. You should focus on the nuts and bolts of managing your practice better . Using systems is crucial. After you've created good systems, and documented them, then you can focus on automation and outsourcing. You need to manage ...
Oct 23, 2018•14 min•Ep. 19
The key to improving your law practice is to proceed deliberately . The tendency to rush is strong but must be suppressed. Technology initiatives are particularly challenging because of the complexity and rapid change inherent in digital tools. But all the more reason to be deliberate and patient . In all aspects of developing your law practice, you should seek constant, steady improvement —as opposed to rapid, sudden change, which is stressful and disruptive. The Japanese word “kaizen” captures...
Oct 16, 2018•10 min•Ep. 18
Lawyers must be trustworthy to succeed. And they must prove they're trustworthy because most people are wary of lawyers. Proving this online is hard, but not impossible. It helps to understand the brutal truths about establishing trust—whether doing it online or in person. General Resources Learn to use technology to reduce friction & gain freedom with this resource : https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practice. Take this short law...
Oct 09, 2018•21 min•Ep. 17
We talked generally about systems in episode 8 . This episode goes deeper into the types of systems law firms use, and how to document systems. In law firms, there are two categories of systems : process systems and record-keeping systems. Processes are the most valuable law firm systems because that's how the work gets done. If you want a smooth-running firm, you have to document (i.e. "map") those processes systematically. And you do that by asking 5 key questions. Lawyers are pretty good at r...
Oct 02, 2018•13 min•Ep. 16
In episode 4 we talked about how to find good technology consultants. Here I'll tell you about seemingly helpful technology advice that you should avoid like the plague. It comes from well-intentioned people that are sincerely trying to help you. How could that be a problem? Listen and find out. General Resources Learn to use technology to reduce friction & gain freedom with this resource : https://www.the8020lawyer.com/ Focus on these essential tech tools for maximum traction in your practi...
Sep 25, 2018•8 min
Keeping your firm's digital data secure from hackers is absolutely crucial (and not only because of breach notification laws and ethical obligations to preserve client confidentiality ). Having your data compromised (or ransomed) will seriously disrupt your operations and throw you into a panic. The most common data breaches are the easiest to avoid, once you understand how the attacks work. In this episode, you'll learn how to avoid data attacks by becoming aware of the #1 psychological ploy us...
Sep 18, 2018•16 min•Ep. 14
When you first start to create a paperless practice you can get by with using the file-organization system built into your computer. You can use a simple file-naming system to automatically organize documents. But as you progress you should invest in document management software. The cloud-based versions are your best option, and they are very affordable now (with prices dropping steadily). If you want to learn more about creating a paperless law practice , click this link for a special discount...
Sep 11, 2018•16 min•Ep. 13
In the last episode, I gave you a general overview of how to create a paperless practice. In this one, we'll cover the best equipment and software. Specifically, I'll tell you about the best scanner for a law office, and the best PDF software options. If you want to learn more about creating a paperless law practice , click this link for a special discount on my online course: Paperless Lawyering . General Resources Learn to use technology to reduce friction & gain freedom with this resource...
Sep 04, 2018•18 min•Ep. 12
A paperless law practice is exponentially easier to manage and affords much more freedom and flexibility. The odds are you're already fairly adept at working with less paper. The key is to keep transitioning in the smoothest possible manner. In this episode, we'll tackle the common questions that lawyers have about switching to a paperless practice. And in future episodes, we'll address questions about what scanner to use, and what software is best for managing PDFs. If you want to learn more ab...
Aug 28, 2018•18 min•Ep. 11
