In todays episode, Sam and Afam get into the various activities they got into during the previous week. British Nigerian Afrofusion singer/songwriter Gabzy was in Kenya recently to perform at a Canivore Grounds however the show did not go exactly as planned. following the concert, there were numerous complaints from fans who attended the show citing various issues with the organization of the show, ticketing and the unfortunate use of force by the Police with some being teargassed. This ushers i...
Nov 28, 2023•51 min•Ep. 53
In todays episode, Sam and Afam get into the various activities they got into during the previous week. They then get into the Hot topics of the week. The recent Colors showcase of Kenyan RNB has garnered some criticism from music consumers all over the country. The boys go through the controversy and give their opinions on it and highlight takes from the likes of Kenyan artists Xtatic and Charisma. They then talk about what they feel could have been done better as well as the things they feel a...
Nov 21, 2023•1 hr 8 min•Ep. 52
The boys start off the 51st episode with a debate about aliens. Sam is firmly convinced they do not exist, and Afam lists the different reasons and conspiracies that lead him to believe that the human race isn't the only life form in the universe. The Recording Academy's 2024 Grammy nominations are public and a number of African Categories have been included in the coming ceremony. Nigeria and South Africa score big with numerous nominations, also afro beat sensation Rema seems to have been snub...
Nov 14, 2023•1 hr 3 min•Ep. 51
We are at our 50th episode! This episode is all (mostly) about our podcast. Afam and Sam talk about the 50th edition of the 30 Percent show. The boys begin by talking about the inception of the podcast, and the ideas that birthed the desire to start a podcast. They talk about the importance of having a good idea, and building a good foundation before scaling it. They then get into their favorite moments thus far as well as their favorite interviews. Finally, they get into where they want to take...
Nov 07, 2023•58 min•Ep. 50
In todays episode, Sam and Afam get into the various activities they got into during the previous week. The boys begin by talking about the recent Octoberfest and the different performances that took place. This leads to a critique by Carlton Kitheka on twitter about rap group Wakadinali's performance at the show. He was questioning their presentation at the show and suggested that they grow past what they are know for. Sam and Afam take different sides with Afam arguing for them remaining the s...
Oct 31, 2023•1 hr 2 min•Ep. 49
In todays episode, Sam and Afam get into the various activities they got into during the previous week. The boys were outside this week! Kipepeo artist Udulele recently released an EP and had a performance at Kuona Artist Collective, Sam and Afam both attended the show. They discuss the performances of Liboi, Tanzanian artist Salum Matata who had an electrifying performance, and finally Udulele, who had a great set. They then talk about the Echoes concert they attended at the KICC. Kinoti and Et...
Oct 24, 2023•1 hr 8 min•Ep. 48
In todays episode, Sam and Afam get into the various activities they got into during the previous week. The boys then get into the topics for the week. Kenyans are a little annoyed at TZ musicians for allegedly failing to promote collaborations with Kenyan musicians. Nadia Mukami seems to be the latest to talk about the issue, accusing Tanzanian artist Darassa of the same after the release of her recent single, Siko Sure. This allegations lead the boys into a conversation on whether artists shou...
Oct 17, 2023•59 min•Ep. 47
We have another special episode for you! For Episode 042, we sit down with crooners Kinoti and Ethan Muziki, two musicians taking Kenya and the world by storm, one track at a time. They recently had a show cancelled mid-performance in one of Nairobi's popular spaces as more supporters showed up than the venue could handle! Sam and Afam sit down with them to discuss this, the two's careers and many other topics their fans and others may be curious about. They begin with the different ways that mu...
Oct 14, 2023•1 hr 23 min•Ep. 46
In todays episode, Sam and Afam get into the various activities they undertook during the previous week. Startup Grind, the largest startup community in the world, partnered with media and tech incubator hub SemaBOX to put on a fireside chat with Dan Aceda and the boys were at the show and they talk about their experiences from it. Earlier in the week they also sat down with two incredible artists for a conversation, and they shine a little light on whats coming. Drake recently dropped his lates...
Oct 10, 2023•1 hr 3 min•Ep. 45
In todays episode, Sam and Afam get into their previous week which leads into a conversation about artists real names vs pseudonyms and how has affected the perception of their music. This weeks episode is all about Music distribution. The boys jump right into definitions of what it is. they discuss a little bit of the history of music distribution and the systems that have led up to making it what it is today. They then talk about the different types of distribution and distribution companies t...
Oct 03, 2023•1 hr•Ep. 44
In todays episode, Sam and Afam get into the various activities they undertook during the previous week. Afam has been editing videos and Sam wonders where all the time is going, also, everyone seems to be born in September. Kenyan artist Steph Kapela recently took to Tiktok to talk about an issue he feels is a big problem in the Kenyan music industry. Kapela goes on to educate the public, informing them of the reason they are hearing more international acts on radio instead of their own local a...
Sep 26, 2023•1 hr 2 min•Ep. 43
We have a special episode for you! For Episode 042, we sit down with one of Kenya's polarizing artists, former Nation FM radio presenter, and TV presenter Antoneosoul. The trio get right into conversation. Antoneosoul talks about his hair and explains why he does not refer to them as "Dreadlocks" but rather refers to them as "Rastas". He proceeds to talk about what having Rastas means to him and his artistic expression. Conversation flows into an important topic, giving credit where it is due. T...
Sep 22, 2023•1 hr 25 min•Ep. 42
In todays episode, the boys get right into a conversation about beat block which Sam has had this previous week. They talk about what it actually is, and how producers and artists alike can get over it. In the midst of this they talk about great artists stealing and how they can be influenced by other peoples art. Afam made an interesting obesrvation while listening to the new music that dropped. Ssaru recently released a track on streaming platforms "Suluhu" as a response to the KE vs TZ beef t...
Sep 19, 2023•1 hr 3 min•Ep. 41
In todays episode, Sam and Afam get into an argument right away about producers giving their sauce away, revealing artist secrets and guarding intellectual property. Sam thinks artists have the right to keep their IP secret, Afam feels that everything should be freely shared for the betterment of the artist community. Sam then talks a little bit about the 48 Film Challenge that he was part of recently. Today's episode is all about play-listing. The boys talk about the importance of play-listing ...
Sep 12, 2023•1 hr 10 min•Ep. 40
In todays episode, Sam and Afam get into their previous week. Afam went to the recent show at Winning Post, where Nasty C and Cassper Nyovest headlined. Afam gives his review of the show. Also, Sam had an eye opening conversation with a creative from another industry and finds out that most if not all Kenyan creative industries have some work to do for them to get to where they need to be. Shoke Shoke Fest has been cancelled for a second time, raising questions from the public to the organizers....
Sep 06, 2023•59 min•Ep. 39
In todays episode, Sam and Afam get into their previous week. The Poseidon Pod Boyz stepped out this week for a listening party. Kenyan artist Kinoti released a project titled Little Messages who's listening party the boys attended. They do a detailed breakdown of the show, and give insight into their perspectives from their experiences on the night. Khaligraph Jones set fire to the Kenyan hip hop scene this week taking aim at the whole of Tanzania's hip hop roster claiming to be better than all...
Aug 29, 2023•1 hr•Ep. 38
In todays episode, Sam and Afam get into their previous week. Afam was part of a release recently which leads into a talk about what is required to release a song successfully today. Afam provides very useful information as the boys talk about press kits, pitching to playlists, looking to TikTok to drive engagement and much more. Theres been some trouble with Africa and America. The boys get into some fun news regarding recent twitter beef that American artist Swae Lee found himself in with Sout...
Aug 22, 2023•1 hr 3 min•Ep. 37
In todays episode, Sam and Afam get into their previous week. The boys were out on another quiz night quest. Afam had some studio sessions and Sam also sat down with Banjuka hitmaker DNA to talk about Kenyan music and the industry. Bensoul recently took to X (twitter) and Afam passionately expresses his disappointment in the contents of his post. On to some news, The government was caught offering bad contracts to the National Youth Council music competition, the boys discuss this and what it me...
Aug 08, 2023•59 min•Ep. 35
In todays episode, Sam and Afam get into their previous week. Afam went to see Barbenheimer, complete with a wardrobe change. Conversation leads to Elon Musk and his ongoing battle with X (formerly know as twitter) users. The boys then get into a recent issue that Rema had while performing in Atlanta. Rema believes that Afro Beats as a whole was getting disrespected, Sam has a varying opinion, and the boys talk about artist and performances. Speaking of performances, Travis Scott had his shows c...
Aug 01, 2023•1 hr 18 min•Ep. 34
In todays episode, Sam and Afam get into how they've been this past week. It's been a slow news week for music on Kenya, and the boys had to get a little bit creative. They had a watch party for recent interviews. Nigerian youtuber Fisayo Fosudo sat down with Mavin Records CEO and Mo' Hits co-owner Don Jazzy to talk about his music and leadership of one of the hottest labels Africa has to offer currently. The boys dissect the interview, and talk about his rise to being an important figure for th...
Jul 25, 2023•1 hr 11 min•Ep. 33
In todays episode, Sam and Afam get to their past week. There have been recent protests in the country, and Sam almost gets caught up in the drama. The boys discuss the social and political disturbance and what it may mean for Kenya and Kenyans. They then get into the major news of the week. Hip Hop trio Wakadinali and a Nigerian promoter get into a little beef online. They claim to be too big here in Kenya to perform in Nigeria for nothing, while the promoter fires back stating that they are un...
Jul 18, 2023•1 hr 1 min•Ep. 32
In todays episode, Sam and Afam get into how they've been this past week. They then get into the big news of the week, Meta capitalised of Twitters recent fumble with the launch of a new social media app, Threads. The boys talk about what this means for Elon and his 40 Billion investment as well as what it may mean for artists. Also, Popular genge artiste Mejja recently got himself a brand deal, this leads to a conversation about artist branding and how they can learn from his example. The boys ...
Jul 11, 2023•58 min•Ep. 31
We have another special episode for you. Sam and Afam are joined by Maija to bring you episode 30 of the 30% Podcast. Maija Rivenburg is the founder and Director of Kipepeo Agency. Kipepeo Agency is an artist management and bookings establishment that has its bases in Uganda and Kenya. The agency boasts a roaster that includes Bakhita, Eli Maliki, GNL Zamba, Groovy Jo, Liboi, Nsimbi, Suzan Kerunen, and Udulele. Maija's skills include public speaking, event management, panel moderation, and she h...
Jul 08, 2023•1 hr 22 min•Ep. 30
In todays episode, Sam and Afam get into some recent news in the international and local music industry. Afam is vexed about a recent decision by Twitter CEO and Billionaire to limit the mount of tweets a user can view. On to the BET awards now. The awards are back for the 2023 edition! They were held recently in Los Angeles. the boys talk about the winners (and the labels they are attached to). Also, digital music platform Mdundo announced growth to their monthly listening numbers, Sam and Afam...
Jul 04, 2023•1 hr•Ep. 29
In todays episode, Sam and Afam talk about the recent news that took the world by storm, the tragedy of the Titan and the 5 passengers who sadly lost their lives. They then get into the recent shows that they attended. Kipepeo Agency hosted a World Music Day show at The Alchemist with their artists as the headliners and the boys were "press" for the event. Afam attended and was part of a Gender Parity in Music forum centered around female songstress, Daada. The forum aimed to discuss women's rep...
Jun 28, 2023•1 hr 8 min•Ep. 28
In todays episode, Sam and Afam get into their previous week. They both attended the Fireside Chat with Fena Gitu and Jessica Colaco, which was a successful outing. Afam was also in attendance at Groovy Jo's album listening party and he gives a brief review of the event. Onto the news! A win for African music? The Recording Academy (Grammys) Introduce a new category that will highlight and award different African music genres, the question of whether this is ultimately a good thing for Africa co...
Jun 20, 2023•1 hr 4 min•Ep. 27
We have another special episode for you. Sam and Afam are joined by Alfayo to bring you episode 26 of the 30% Podcast. Alfayo is a music journalist, Editor with Remixd Magazine, Standard Group, and more. He is also works a Media Executive at Tofauti Vibes, and is a PR Lead at Kipepeo (a talent and booking agency) which works with artist such as Eli Maliki, Liboi, Groovy Jo and more. With that impressive list, Alfayo has a lot to offer. They talk about his origins in the music industry, his early...
Jun 16, 2023•1 hr 39 min•Ep. 26
The Pod Boys were out this week! In todays episode, Sam and Afam talk about their weeks which included a quiz night outing. After that a few announcements were made. We are now uploading audio episodes on to YouTube. Make sure to subscribe to the Podcast Channel. We have an official Spotify Playlist for all the music that is played on the 30% podcast episodes. Follow the Playlist to have all the episode song picks in one place! Boys II Men were in the country for a concert that featured our very...
Jun 13, 2023•1 hr 5 min•Ep. 25
The following episode takes place between 11am and 12pm. Sam and Afam intro the pod with the usual debrief of the previous week. Sam was super productive (pun intended) and Afam shares his experience meeting Kenyan music legends Nameless, Wahu & Nyashinski. The boys reminisce on the old shows they used to watch (24, The Sentinel & MacGyver). They then proceed to talk about local news starting off with Eric Omondi, who in a statement, describes the Kenyan industry as lazy when it comes to...
Jun 06, 2023•54 min•Ep. 24
In todays episode, Sam and Afam talk about their previous week. They get into a conversation about the notable Afrobeat producers and Afam makes a brazen call. Who do you think will be crowned the #1 Afrobeat producer on the 30% Podcast? On to some sad news, pop icon and legend Tina Turner passed away recently, the boys talk about her legacy and the impact she had on the music industry, they give her her flowers. In the international scene, the Copyright Royalty Board agrees to raise the royalty...
May 30, 2023•58 min
