Oh man, did he carry the chicken as well? Is the chicken with him? That's what he should have. I need to go. He should. Have. Oh my God, have. The chicken he did the next Charlemagne. Phenomenal. That would be so funny. That would be great. Because bro, when we're talking about super cool generate generating clips, yeah, because I'm just saying because we want to talk about generating clips on the Internet. Or something. That's a big thing, yeah. Like.
Yeah, you have to clip for a man like bringing a chicken to breakfast club would be actually very interesting. What's up guys? And welcome to episode 132 of the 30% podcast where we talk about the Kenyan music industry. I go by the name AFA Mehfuna. My Co host goes by the name Sam Jedidiah Ari. And we have prepared for you guys the best episode yet. Honestly, strap your seats, like get strapped in and just get ready for an experience.
Am I right some? I I don't be doing that, don't be doing that, because what happens when you have like a really bombing episode, like it's just just goes left and so it's not the greatest, then you've already hyped yourself in the beginning. So the reason I actually bring this up is called I. I realize what the term for what I just did is. Do you know what it is, Sam? It's called aura gambling. Have you ever heard of aura
gambling? Yeah, this new, this new terms of the Internet is, is coming up with aura farming, aura gambling, which is just, it's a lot. So aura aura gambling is when you declare something really brazenly and your aura is on the line and so and so if you pull it off like you, you will definitely, definitely increase your. Aura. Aura Gambling. That was aura gambling. If you don't pull it off then you'll just be in aura debt, yeah. Aura Debt. Yeah. I don't know why that, but it
makes sense. It makes sense for for 2025. So if you guys want to be aura gamblers, like join me because listen, it's where it's at man bro Actually I really like it because like you, you actually have the pressure you have you have pressure to like deliver when you aura gamble man listen, no, join my wave, son, join, join the wave. That's. Put in the the the cart before the horse. Listen, some people like swinging on their heads actually, and I'm just, I'm just
one of those, man. I like to live on the edge because I or a gamble. In what in what other ways are you or a gambling in your life? Let's let's well. If I was to, if I was to talk about them, I, you know, like I can't give away all my sauce, man, you know what I mean? So. All right, what's going on? Yeah, I asked you first, man. You. How are you? What? What have you been up to? I am all right. I'm all right. I'm just deep in the throes of work. So that's that.
Nothing interesting. I haven't been out. I've done nothing this week. I stayed at home and went out and came back and didn't do anything important. It's errands, it's life stuff. So I haven't, I haven't been to anything musical, any music show in a long time. And what seems like a long time, honestly, I need to change that. I don't know what's coming up next, but I need to go for it, whatever it is. Yeah, I might need to hit. I might need to hit up some other.
I might need to hit up some other people who who actually just the one person, the one person who puts me onto shows. I might actually do that because I need, I need to be outside. It's it's been these four walls for a long time. So yeah, yeah, I need to go touch the streets, see what the streets are saying. But apart from that, nothing else. Just getting to the groove. Music. What have you been doing? Hopefully your life is more interesting than mine.
Marginally, marginally. The, the, the weather last week was horrible in New York, man. It was rainy, it was gloomy. It was just like depressing. And we had, and I thought that like we had kind of gone over the hump. Clearly not, although the weather this week looks very
promising. So hopefully more outdoor activity been paying attention to a lot of just like NBA, for example, because you know, the Knicks are in and and by the way, guys, I'm really not an avid basketball watch watcher, but the New York Knicks have been really playing well. And then the conference final. So this is just like a palpable energy in in New York right now. Do you feel, do you feel obligated to support the Knicks because you're in New York? Why can't you like just go? For it.
So yeah, that's that is definitely something that's definitely something that I've been thinking about I'm not obligated to but for some reason I am actually kind of drawn to to them because their fan base is so entertaining. Like if you're on TikTok and you see the New York Knicks like fans, like, just like there's a there's a slight similarity between Knicks as an the Knicks as an organization and their fan base with the Arsenal fan base. This is a little bit of
similarity there. Like they're a bit like they're very outspoken and kind of crazy. And also unfortunately, unfortunately they haven't won. They haven't won for a long time so. Yeah, that's the main similarity, right? Goodness. But they have a very like despite, like despite not winning for a long time. Their fan base is very unspoken, which I mean outspoken, which might remind you of a different fan base. So anyway. Before before you go question, question. So it's the World Cup, right?
Biggest sporting event in in, in all of history. And they put Nigeria and Kenya in a group. That's why would you? Why? Who are we going with? Just draw your lines right now. That's a horrible question to ask me. I decline. Why would you put me? Why would you? Do that after you said this is going to be the best episode in the world and then now you're you're neglecting important information that will tell us a
lot about our our Co host. I OK as a, as a, as 1/2 Kenyan and half Nigerian individual, I would hope that we both made it out of the group stages. Actually, yes, I hope we both make it out of the group stages and then we'll go different paths and then if, if and then, you know. Like if whoever makes it in the final stop. Yeah, stop, stop, stop. Although I I think it's highly unlikely that this to get to the final. But anyways, alright, let me just leave you alone.
Yeah, that was a horrible question. Aside from that, I've been watching. This is the new season of Love Death Robots. Have you ever watched Love Death Robots? I watched a few it's it's a very interesting concept. Honestly I like the whole concept. I just haven't gotten into it and some of the episodes I watched were very like not as interesting, but I like the concept of it's almost it. It's almost like Black Mirror in no way. It's in animated form.
I like, I like it for that reason, because it's it's very unpredictable. You never know what the next episode is going to be A. Different episode and stuff like that, yeah. Yeah, every every episode is a different story and is usually produced by a different like production company. And so everything about it is just going to be different, right. So I like it. Although this new season, season
4 was very, very underwhelming. Honestly, one of the is if we're ranking love death robot seasons, this was the last like it it just was very underwhelming. The first episode was was, and this is kind of music industry, it was Red Hot Chili Peppers. They were performing one of their songs and it. Was like they. Were like, yeah, they were like marionettes or whatever.
And it's interesting and it goes to the whole music marketing like landscape, you know, it's, it's really evolved, man, like in terms of how creative people are. Thing is though, when I'm watching Love Death and Love death robots, I I don't want to be marketed to or like, I don't know, Yeah, I mean. I'd be honest with you, it did feel a bit like when I was watching the episodes, like, OK, first, first of this is a really cool idea.
Just having like your whole, your song be the whole episode and it's it's, it's a new way to put your song out there, right? But you can't escape the fact that there's a label behind that. It just makes it feel yucky because I want, I want my entertainment to be entertainment. Exactly like unbridled by the you know, capitalism the exactly So yeah, I I I I don't know they
just wasn't the greatest season. But the thing that I've that has really gripped the nation right now is streamers University. This is Kaisernat and bro, I think it's so. And I and I feel like the past three podcasts in a row, I've started by talking. About I was about to say that are we, are we going to start a new streaming segment? If I'm gives us a story on streaming, maybe we should. Maybe that's what the people want. No, but it's it's just so compelling.
Obviously I haven't had time to pay attention to the whole streaming university. Like like watch all this bro. Like honestly, to be able to consume all that content, you, you have to be very idle because like the the streams, the streams last for like the whole day and who's sitting around. What exactly is it? So, so streamers university or streaming university was a concept come that was conceptualized by Kaisenat. And essentially it's because
he's such a big streamer. He wanted to put a bunch of upcoming streamers who are sort of known as well as completely like unknown streamers, like in one university and kind of show them the ropes of how to be like a streamer. And so there were, so he he got like a bunch of like big streamers like DDG or like agent and had them teach classes in the streaming university. So one of the most interesting
ones. So OK, so the funny ones were like DDG he had, he had a class on, on beef one-on-one and how to win Internet beefs and stuff like that, which is jokes and it's funny like everyone but agent. His class was how to like make money on streaming, how to monetize streaming, how to engage with brands, do brand deals. Bro, he and he broke down.
He broke down how much money he makes per month on streaming, like where the money is coming from, whether it's from donations, whether it's from brand deals, whether it's for mid roll ads and all that stuff. He broke it down and broke he he was like, yo, yeah, this month I made $321,000, which by the way is insane. That's. Sitting sitting in front of your laptop camera. I know man. Like, And then he broke down.
He broke down how like you know, if you're doing streams in Q1 to Q3 or even just like making content between Q1 and Q3, like it's very differently monetized than content. I mean Q1, sorry, it's very, very differently monetized than content that comes out in Q4. Like he broke down all that stuff and that stuff is genuinely so informative. Like anybody like if you're into like creating content and you want to stream and figure out how to do so, I really recommend
that. You should watch that. It's one of the most insightful things I've seen on the Internet, honestly. Like, because he's really just showing you like the source essentially, like where, where, where else? Like, because, you know, all these like all these content creators are very cagey when it comes to how much they make and how it's done. Nobody really wants to tell you how how to do that stuff. So watching that was just amazing.
And yeah, I think he won the award for like the for the best, like professor. And then lastly, Jake yesterday kind of gave like a speech thing, which is really cool. Back to music and marketing and how everything is intertwined, man. Like, man, yeah, yeah, that's that's cool. I might actually check it out. So wait, is it like you, you, you watch it on a stream, on Kai's stream or everyone? OK, OK, so so and that's it. I, I, but guys, I know we anyway. Yeah, it's fine. So briefly.
I guess I don't know. You know, it's fine, but like so on Twitch, there was a whole channel I don't know how much you watch Twitch, but like usually Twitch will have like streaming categories, right? So there was a whole category for streamers university and you'd see everyone. So, so Kai was trying not to stream as much so that all the viewers would go to like the upcoming like streamers who are in the university because the whole idea is for.
Them what did you call it? Or a or a gambling that's there should be a term for what he did. That's that's crazy. Yeah. No, no, that was really, really. Yeah. I'm not going to stream so. In my opinion.
It's your numbers. Yeah, in my, because, yeah, because when he opened it like he had like 400,000 people watching his stream, like when streamers university started and then he you know, and, and The thing is like there's some streamers who are there who, you know, only usually have like 100 people on their stream or something like that. And yeah, there's people who those follower accounts really grew like off of this thing. I think it's over now.
I think it ended yesterday. So yeah, bro. And this is the biggest thing that's happening in entertainment right now, you know, because apparently he got, he had to turn down deals from Netflix and Amazon, who also wanted to invest in the idea because it's genuinely a unique idea. It's unique IP that's not been done before. So I mean, I was seeing numbers being thrown around like CG two $250 million or something like
that. I don't know, I don't know if these are accurate numbers, but like, bro, oh man, this is where entertainment is. And, and I think you guys need to like pay attention to, to what is like in, you know, and, and, and I know a lot of times like our industry feels so detached from what's happening in the West, but it shouldn't be, you know, like it should. There was even a, there was a Nigerian streamer who was in the university.
It's called Shank. And he's all, he's so popular and he was in the streaming university thing. And it's just like, bro, like Kenyans need to be there. Like, why not? I don't see, I don't see why there's always a mental divide between these things and us, you know what I mean? Like. I mean, it's the same technology that they have that we have, right? It's, it's, we have all the same stuff. It's. Why are we so? Why are we so slow to uptake? New? These are not even new ideas.
They're just ideas that are not even new. You know what I mean? Could it be just the consumption within the out there? More people are more people are not prone to more people would stream, like more people would sit there and watch and and, you know, donate and everything. I think here that would be a little. I think it's just the difference in cultures. Maybe that's why it really doesn't work. It's because we're not as a because we have everything. We have all the same stuff we have.
Nobody has really tried though. Well, that's what. Do you mean it won't work? Nobody has really put effort to like try and be an IRL streamer or or a gaming streamer. Like for real like with the real effort, we can't say it won't work until we've seen somebody try and fail.
Yeah, I mean, I've seen I've, I've, I've seen a couple of like game gamers, like Kenyan gamers on, on TikTok, like doing like the small games, not like the big streams, but then the smaller mobile style games and the numbers are not terrible. So that they are there. I guess. I, I still feel like maybe the culture we've not yet caught up to, to that kind of stuff. So we just need to support streamers. I think just like we, we, we request for music, that's how we can push that that side of
things. Yeah, yeah, it's not, it's not out of our luck. We have all the same stuff just like in music, like we have all the same stuff. We just need to go about it in a more supportive. Way yeah, we just have to go about it more yeah OK well into the news and boy oh boy there was a. Little bit of, a little bit of yeah, yeah yeah fight. It wasn't a fight, but it was a bit for me. What I would say was it was embarrassing, embarrassing. You know how Drake says embarrassing on anyway,
nevermind. So Keitra Nada, along with the rest of us, found out that he was supposed to perform in Kenya. Oh yeah, Yep bro. Bro performing bro he was he was he was scrolling on social media and he was like wait, oh wait performing in Kenya. Oh Dang, I. Need to tell my team step practicing for that. That's crazy. It's funny, but it's hilarious. It's it's, it's been a hilarious, it was a hilarious like exchange. Essentially what happened is so I'll start from the end and then
I'll, I'll go to the beginning. So the address, which is a popular. Oh, well, let's just say it's a well known news outlet. It's a blog, it's on Instagram and. They, they have a reputation, let's say for talking on fringe topics. So just an example is they would say like this is just an example. You know how in, in news articles or whatever, they'll say this is a dramatisation, this is what that is. So they'll be like Beyoncé is a Virgo and so is Calligraph Jones.
Do. We expect collaboration soon. And honestly, I know what I've said sounds crazy, but they would actually make a headline like that like that. So it's it's, it's kind of like humor is like trolling because because we all know they're trolling like so it's not like we think they're being serious. So, but sometimes they also just credibly report on things. So it's just a mix of two, but they're just having fun with it, right?
So the other day they, they, they make a post, a bold post that like save your money for catch another show in Nairobi, bro. Yo, everyone is like in a meltdown, bro. I think this might, this might be not to be a pocket watcher, but this might be their most liked post ever in history. I I think this, this is one of the things they've gotten so much motion off of and everyone was like super excite bro, listen me, I was in the DMS with people. I was like, wait, kitchen?
Kitchen. Are you going for the new kitchen? Are you already asking, already planning out your feet on what you're going to be doing there? In the words of Ray Williams, Johnson, Until until Catch Another commented first. He made two comments, One I think he deleted. The first one he said was a bunch of laughing emojis and he was like, who's the promoter?
I think he deleted that because I really looked for where he commented that because I saw a screenshot of it, but I think he deleted it. My heart dropped and I saw that and then he commented. You should be ashamed of yourself to do this to your followers. You all all should unfollow this fraudulent page drops microphone. I mean, that's kind of, that's kind of that was kind of dramatic too from Ketcharada, like. Ketcharada has a flair for drama. He has a flair for drama.
A bit of salsa need to like just. It's not that serious. I know you're involved, but. Yeah, so bro some my heart sank to my stomach can't like seeing that just made me feel so sad, embarrassed and just like like why, why why is this happening right now? Sorry man. So so so just to like before we
really talk about it properly. So what this whole story starts is so on X somebody just randomly made a comment and they're like, tell your faves to bring us Keech another Chai Bebe Hadilini. So it was just a it was just a throwaway tweet. And then Steph unruly. I guess most people would know her as Steph the rapper and industry people would know her as little miners manager works at hassle salsa, ETC, ETC. She's like, oh, are you?
So she, she quote tweeted and commented and she said, oh, are you actually ready? Eye emojis because he is :) Kenyan flag oh, melts down. So that's where it actually starts. So this happened even before the address. So the address found that tweet and then kind of what like bet because you know, the address will report on any like they don't, they won't Fact Check. They won't do anything. Like if if they see something, yeah, they're going to post it. So.
So here's the thing. I know Steph does not say things that are not founded in in in fact, like I know there's always something behind what she says when she says things. So my estimation is that there were talks behind the scenes or there are talks behind the scenes to bring Catch Another to the country. But they hadn't gotten anywhere
significant, probably. Probably and maybe his team were involved, but maybe those discussions hadn't even trickled down to catch another in the first place. So I guess he also found out in the rest of it. So I don't know some. What do you think? How do you think this all plays out? Like at the end of the day, do you think this situation is detrimental towards actually having hit another come and
perform? Or do you think this shows him and his team that, OK, despite this being a little bit of a mess, there's so many people invested in seeing me come to perform in Kenya. What do you think? Well, I mean the first being in the industry like the I get so jaded where the first thing I'm like, OK, is this like is this part of the roll out? Because you really have to consider everything being part of the roll out these days. But I, I don't know, I, I think it could go either way.
I, I do feel like if, if, if Ketanada has a fan base and their actual talks and it's still like a profitable thing for him and his team. I don't know if this, this completely push it puts him off performing in Kenya. Like it's such a small thing. Although if you look at just how he said it, he did sound quite annoyed. And artists are known to be Divas.
So it's like, you know what I'm going to I'm going to lock off this whole region now because someone tweeted that I was supposed to perform and I didn't know. I don't know. I he does have a lot of like we were talking about it. He has quite in terms of his style of music, that sort of election. You know, I think there's it's very EDM adjacent. So there would be a lot of people who would put a good
number. I don't say a lot a good number of people who would possibly go for his show, you included, if you were here. So he probably stands to gain. I don't know, like, like I said, I don't know if if he's he's going to look at it and be like, you know what, Kenyon, this is actually terrible because Kenya has not had the best international news or rather international international, a good international reputation when it comes to shows. So no, what do you think? I don't know.
Me, honestly, I would if I'm a, if I'm a promoter right now, I'm like, OK, there's an element of maybe the, the I was going to say the gun was jumped. No one ever says that, but somebody jumped the gun, right? There's an element of that. I don't know how, I don't know if that's really detrimental, like, because what really who, who really has been hurt by this
whole situation? I mean, I, I think our expectations are a little bit like, you know, because, because I was in the DMS with so many people who are so excited, everyone was just excited, you know what I mean? So there there is. Before I even answer, there is a like a so the the especially a lot of people in the alternative crowd are thirsting for like different.
Performance, yeah. Yeah, just did something different, like being brought to Kenya because there's a lot of people who are like, Oh my God, yeah. Like I really would like just a different vibe. Like each another would be perfect, you know, because we're kind of jaded from the same old, same old, like headline has been brought and that's valid. I mean, but it is also kind of niche because like the the same old, same old headliners keep being brought because there is a market for that.
So obviously not everybody like not everybody like even this whole Catch Another debacle isn't like a mainstream thing. Otherwise it would have been on Nairobi gossip Club or something like that, you know. But I think they should definitely like the promoters should definitely use this as to show them that if you guys do indeed decide to come here, like everything is said, we have your raids and everything, there is going to be a very engaged crowd waiting for for you.
And like, who's going to like really be supportive of the event and everything, which brought me to my second thoughts. So in what context do you think people would like to listen to Kate and others? Do you think it would be, you know, one of the Gondwana events, Kunye, like those kind of events or how do you think? Yeah. How do you think they would like set up the show for like a KTR? Dang, I, you know, I think for
Ketchen nada. I think what would work best would be I'm not, I'm, I'm when I, when I see him, I'm not thinking like a huge show. If anything, at most I'm thinking maybe like Alchemist, where it's still a little bit intimate, but the perfect setting would be, you know, like this whole apartment, things that that go. I don't know what the time is, but it's like, yeah. That's really too small for that's. No, but I feel like that would be, I feel like I feel like he
could do a couple of those. Like that would be cool. He'd have to do, he'd have to do like 50 of those to like satisfy the demand. Perhaps, perhaps, yeah, yeah, maybe, maybe like an like an alchemist to start. But then I just, I don't know, I feel like Kitchenada would be like an intimate, more intimate setting than just on stage before. Because he did blow up like in the doing the boiler room sets and and usually it's it's very it's like usually just like a warehouse, like a small
whatever. And like it's everybody's dancing and it's just, you know what I mean, boiler room, it's that type of vibe. So yeah, probably something similar to that. But I mean, yeah. And there's the when the when the year of the UNS, you know, so I feel like the year of the owns. It's also so cringe to laugh at your own jokes. Alpha anyway and. To refer to yourself in that person, you're 3 for three. Oh my God. You're 3 for three or a gambling or a gambling.
Let me you're living up to that gamble, Man, That's, that's crazy. No, I just had an. I just had an oral loss. Right, Yeah, yeah, yeah, yeah. Or a depth -10,000. You still have a comment anyways to. Redeem yourself, don't worry. I don't, I don't, but I think I think it happens. I think this show happens. So so Steph was on on Twitter and she was quite defensive because she was like, you know, she she she also has a reputation to uphold.
And so she was like this, this whole thing is in cap. So she she showed a few screenshots of potential conversations that she'd been having, but. Do we know who those were sent by? I'm playing devil's advocate here.
We don't know any info, but like themselves, she does say that what the people who are on the docket or like they were considering would be Anderson Park, Keitra, Dada Amini, the Internet Gold Link, who by the way, I feel like Gold Link would be the easiest to get because I think he's. Yeah, he's actually even been to the country before. Cleoso Mahalia. Yeah. Those are the names that they that they were. I like clear soul and Mahalia I like. I like clean soul Mahalia too too.
Sure, Mahalia has been a little bit cold now though. But. The alternative seed would go crazy for any of these names if if they brought for for me it's the Internet and K Janada. If those two like Bra like Sid. I've been a huge fan of Sid. I mean it. I know I have a Nashi Pai. She's listening to this. She's the biggest Amine fan in history of Amine fans.
So yeah, bro, listen, if they can pull someone, this is a huge aura gamble, Sam. This is real aura gambling right here by even releasing this screenshot so by Steph. That was the real, that was real aura gambling too. That was like, yo, and it's, it's, it's the boldness at which at which you put the emoji and everything and it's like, you're like, it's almost like a done deal. So hey, we'll see, let's see, let's see, let's see what
happens. But Katrina nada, if you're listening to this, we love you in Kenya and my name is AFA Mehfena and I would love to collaborate with your. Music. That's not, no, that's not what we're doing. Look what you're doing. Yeah, man. Look what you're doing. You really don't have to shoot your shot, no. No, but no, no, but no, no, no. But seriously though, if he does come to Kenya, like imagine like we just played like we are Nubia or like Labdi or Zaituni one boy or or or.
Get one of those. So on a catch another. On a catch another beat. Yeah, yeah, bro. Are you seeing the? Vision. Are you seeing? I see the vision. The in our brain is like. Fire. Like yes you have. To do a draft, though, you have to do a draft, you have to do a draft, a top three draft of we so. I so so I know I know people will will instantly put Karoon, Zinnia, Maya, Molo, ETC on the on that list which is cool, but personally I think let's stay
away. From let's stay away from the from the the the popular popular ones. Let's. Put on me personally, I think if he puts Zaitouni Wambui on a track, it's listen, it's over, man. We're we're we're done. Like Kenya is out here. We're out here. You know what I mean? If Keitra another puts Zaitouni Wambui on a song, this going to open up so many, so many doors for us. Yeah bro, bro, so many doors are
going to open. But but but then just because of the nature of things and the reach and everything, if it did come, it would be like one of the universal artists on like on Jarai would probably get the look or something like that. Oh yeah, label partnerships and relationships. Yeah. Unfortunately, but but, but for me, that's what I'd put. Who would you put? And then you can move on to the next topic. I would I like your Koso Jung shot.
I would like him to partner with someone who is not like mainstream and not, not, I don't not mainstream sounding like not the Afro pop mainstream, like someone who has more vernacular in their in their music. Like I would like to see that just because it's I think that would be that would be really cool to see just what the product will turn out to be. So I might put Koso Jung in there. I don't know one of the others or one of the other vernacular artists. OK, OK, that's a shout.
That's a shout. What? Let's go. Let's see what happens. I mean, let's see what happens. We had talked about blankets and wine. They was it last week when they announced that they are going to have a show in Uki think that's going to be in September. But the June edition of blankets and wine, the June edition of blankets and wine the the line up has been revealed and it honestly looks it it's it's an interesting lineup. It's an interesting lineup.
Some expected names, some unexpected names. I just I guess I just run through some of the names Mainstage. We we are going with Mikasa who have been around for a minute too, like they've they've, I like that longevity. Matata just going to be around, Saru and Saru are going to be on the mainstage. Well, which is I mean that's pretty diverse. That is pretty diverse. Matata and Saru with that Genghetone fusion Afrobeats and everything. And then Saru is more of a like here.
It is like a folk music type stuff. So so that would be really cool. That would be really cool. Shad Miziki and We are Nubia, 22 artists who I mean two artists 22 Shad is an artist and then We are Nubia, the artist group who I'm really enjoying at the moment. I really like what Shad Music is doing. I like his music. I think it's and it's interesting. I like his voice and just how he flows on tracks. And then of course we are newbie are really starting to pick up a little bit of steam.
So they'll be on stage as well. And I really like that they've been put up there. Yeah. And then Tanzania, Seidi Carroll, I'm not very familiar with that artist. Uganda's Joshua Baraka would be up there. Joshua Baraka. I mean, Joshua Baraka has his team has done well in terms of just pushing him well, seemingly from from outside. His team has done well in terms of just pushing him and having him just be visible in front of, I mean be visible.
And, and in terms of just the music and also his presence, Like you've seen him collaborate with the likes of Joe Boy and he's been on, he's been with UK producers, Nigerian producers. He's just been all over the all over the place. So shout out to him and the work that he's been putting in and just the confidence that he's and the growth I think he's shown. Yeah, he's definitely a star.
So so that and then you have the Oja Oja stage, which is more electronic music, dance music, and you can expect performances from Akoth Jumadi. Shout out to her, Mr. Lu, shout out to Mr. Lu. Coco Kahi DJ's is that 4 Ivy and Boon? I don't know how to pronounce that. I'm so sorry if I'm butchering that. And then Geddy Hiri by Paps will be on stage as well as DJITEITE. I'm so sorry, I apologize. But yeah, that's a couple of 17 top tier African artists across
2 stages. What do you think of that line I perform? Well it depends on how they do the the the set list and how everyone is ordered. Because I remember a big let down people had from the last edition of blankets and wine. Was that like in Jedi Watenda Wheeli? I think even Zinnia were performing way earlier than they should have and then nobody really liked the closing acts, which I believe was Nyashinsky. Necessary noise and work Cardinally.
I don't think anyone had beef with necessary noise but I think Work Cardinally and and Yashinsky were huge let downs so. Where we had the whole question about playing playing safe versus putting new people on. Yeah. So hopefully, I think they just, you know, figure out the the flow of the show well, and these names should suffice for a good show. I don't know anything about Cider Carole, so or Cider Carolee. Sorry. So that's interesting. Like you said, Joshua Baraka is
such a star. So, yeah. And it's good to see the likes of Mr. Lu Hiribai. You know, Sam and I were talking like those are those are SoundCloud. OG SoundCloud Legends. SoundCloud legends in their own right. Yeah, for sure. They've been around for a while. It's so good to see the SoundCloud influence like it's still, you know, it's still pushing still. Getting main stages, yeah. Yeah. I mean, Matata, Matata have had a huge, huge like year.
Obviously, I don't know if we can expect Bien to perform with them, but if he does, that's going to like finish everyone. Everyone is just going to be like in awe. So yeah, it looks good. Looks good, yeah. And I'm happy for, I'm happy for the likes of Shad Music and We Are Nubia. So I feel like I've really just echoed. A lot of no, but yeah, no, it's it's a good said it's a yeah, it's a good, it's a, it's a
decent enough lineup. The thing about putting on shows is that you can't please everyone. And so you really just go with whatever your agenda is, whatever you're trying to do. So like, yeah, you can't be mad at it. Hopefully again. And hopefully they're they're, I mean, these are interesting names, like just hopefully the sequencing and everything would be good so that they can avoid what happened the last time.
But they they really stayed away largely from that previous group, which is smart in the in the something different. Yeah, put some, yeah, put some new people on. So if you had to, I do hope this goes well. I was going to ask if you had to curate a show, right? And I'm not talking about like artists, I'm talking about creating a, a concept like blankets and wine, which is such an, it's a simple concept, right?
In terms of you go outside, you're drinking with your friends, you sat on the grass ETC. I don't know if we are giving our ideas our IP but some if you had to come up without the new in thing for Kenyans to partake in as far as our show is concerned, do you have any ideas of what would it be? What did it look like? Oh man, wow, I don't know. I don't know. I'm, I'm thinking I'm, I'm like leaning more towards like a
creative thing. So almost like a one hour it's it's like a a content room with the streaming as well. So the good merge that we streaming content room where you have a lineup of artists and they just walk into a studio and you create, create, create, and then they leave and then someone new comes in and then just keep working on the same song and you're allowed to change elements. Not allowed to scrap it entirely, but you're allowed to
change elements. And then they just keep doing that until like your whole lineup is exhausted and then like seeing what you come up with, like that's not a big show. It's not something that that you can. Yeah, that's more. Yeah, that's more. Yeah. That would be interesting, almost like a roulette of artists and producers just working on music. I don't know why. Part of my brain, you see these guys who when you were here, did you see that? These guys who were on the road doing acrobats.
Yeah, all the time. I feel, I feel them all the. Time, give them their own show. I'd give them their show. Like sometimes it just looks so sad. I mean, they're always smiling and happy, but then there's On the road just yeah, they perform. Like I'd give them their whole show and then incorporate music into it somehow. But yeah, I don't know. It's not 2 very creative ideas, but that much I'd probably think about. Ideas nonetheless. Ideas nonetheless. No, no, I actually like them.
I like them. Back in the day. This is a really music industry but me and my cousin had this idea to like create a event similar to blankets and wine but catered towards watching shows and so people would would go to an outdoor space and watch a show together. So for example, like in the height of Game of Thrones, for example, right? And every Sunday there's a new
episode. Like imagine having an event where you go outside and there's 500 people and you're all sat like on bales of hay or whatever. There's a projector and you're all experiencing it for the first time together. What do you think of that as an event? I mean, that's cool, isn't, isn't that? Don't people already do that with the we did? So we had. Were you guys the originators? We had, we had this idea like like over 10 years ago. So yeah, obviously it's been
done. But like, yeah, that, that, that was our idea at the time. So it's been done already by now. But like, yeah, yeah. In terms of yeah, I don't, I don't have any other idea, but I think that would be cool though. Like for it to be like a regular thing. It would anyway. It would be. It would be well. Yeah, that's, I mean, looking forward to the show.
Hopefully it goes well. I really, I mean, let me not make any promises, but then I really need to start attending some of these shows as well so we can really, really see what's happening on the ground. But yeah, shout out to them and shout out to Madoni. She's been doing this for a long time. I was looking at at her interviews years and years ago about when she had just like started blankets and wine and like what she's trying to do and
what she's trying to achieve. And it's good that she's kept going. So shout out to her and her team. She did that. She did that. Man, the artists. Hi man no music can I start because I feel like I didn't listen to too much so. Sure. Go ahead because you're making very bold assumptions there that I listen to a lot. But go ahead, go ahead.
Listen. OK so I listened to Overdose by Nadia Mukami and Bensol. Also congratulations to Nadia Mukami. She used the opportunity to announce that she is expecting a child so shout out to her man. Then I listened to Wasuppa by Breeder, Tipsy G and What Tender Willie Abanton is still alive and kicking. They sampled Bambika, the bambika bambika nahingoma Noma so shout out to them. It was a dope song.
It's it's interesting to see what Howard and I Willie are diversifying their sounds and where they lend their voices to. Do I have thoughts? All I hope is that they don't declare. You if you have to ask that question, if you have to ask that question, then you definitely have no, no. No, I love you like to hear those thoughts. No, no, right now I love it because right now they're at the they're they're they're it's at the point where it's still tasteful.
You know what I mean? I just don't want them to dilute their essence. But right now it's it's fine. Right now we're they're they're at a very good level and I like it. So yes, that those are my thoughts. Let's see. I also listen to within by new funk, you know, very creative sound. I love how he played around with silence and delays and just like that tension, that push and pull
in music very important. I also listened to Oh, I Sam, we forgot to well, I would have liked us to have talked about this on in pre production. Yes, guys, we have pre production Giri Giri by Suzanne Owio and Prince Inda. That was a really good song. That was a really good song that came out so. Shout out somehow skipped over that one. Yeah, shout out to Suzanne Owio. I'm still out here releasing music and yeah, I lastly, I'll say I listened to Toxic lyrically.
He released a song called Hood. Cool, cool. Along with those ones, I think I, I listened to Giuliani, Giuliani's music. I haven't had a Giuliani song in a long time. So it's good to listen to him do what he has been doing. Yeah. And then there's a a project that came out called From Yours Truly by Grand Gregg features Loki, Brenda Cuthra, a man for Mr. Frank White, which is the song that actually drew me to the album and a couple of other guys.
So that was interesting. I haven't finished the project, but I do I like it. I like the album art. It's an interesting piece of music there. I probably give a more a more useful critique of of review when I'm done listen to the album, but that was cool. Critical, critical, critical. Release some music as well. Critical music is always interesting. Man. His music is just good times and he's been he's been dropping a lot recently just trying to get some motion. So shout out to him.
So it's good when an artist is doing that. He dropped, rolled out with Yard Man, who was formerly known as Young L and yeah, taped by Slick back. Do you remember Slick back? I talked to you about him. He's a guy who does like electronic ish strange music. Strange. Yes, I remember you mentioning that. Yeah, yeah, yeah. So he also dropped and yeah, man. And just a couple of other joints that I kind of schemed
over. But yeah, there wasn't, there wasn't like too much this week, honestly, that I resonated with. But a couple of decent releases though. Yeah, I think there's also, I don't know if you mentioned Call Me by request and Tesla. There's also there's also a dope, dope release. But Sam, I think we both agreed there was one song that we were fucking with by Joseph, who some actually informed me is actually really. Yeah, it's just negative or a point for you now because.
I didn't know, I didn't know, I didn't know. His actual name was Joseph Bro me, I don't know me. I just be seeing people's names and I'm like, oh, OK, it's Joe face. That's interesting. But anyway, so he released a song called Gigi La Makata and Sam and I were really bumping this. So that's going to be our song to end the podcast. It's the way he was pronouncing some words there, that it's just sometimes how you say things that just adds like some sauce to like the music, so. Yeah.
I mean, it's it's a pretty interesting check because it's like storytelling and we don't see a lot of that. And I think he did that well in terms of just the way he delivered it like it's, it's interesting. So if he does, if he does. Do a video like he definitely should just really do a storytelling style of video. Yeah, I would love to lean lean into the whole story, like a whole cinematic, cinematic piece and just just like. Polishing something like. Cool, I'd like to see that.
That kinda major I usually do. Oh yeah man. For the end of the podcast, we are about to play the song Gigi La Makata by Jofis Black Market Records Pakka Pakka Pakka. Was Gigi La Macata by Joffes shout out to him man. And also Black Market records because these guys release every week so I love the output and just the diversity of the music. But some breaking news, breaking news, breaking breaking news, man. So it looks like BN was or is on Breakfast Club. This is so random.
Why is he? What is what's the what's the air doing? Breakfast club, I mean. I mean from the on the off. I love it. On the radar announcement in Breakfast Club, I think they're really pushing. His team is really pushing for some recognition out there. Oh man, Did he carry the chicken as well? Is the chicken with him? That's what he should have. I need to go. He should. Have Oh my God, I would have the. Chicken. Phenomenal. That would be so funny.
That would be great. Because bro, when we're talking about super cool generate generating clips, yeah, because I'm just saying because we want to talk about generating clips on the Internet. Or something. That's a big thing, yeah. Like. Yeah, you have to clip for a man like bringing a chicken to Breakfast Club would be actually very interesting. You OK? So I mean, we haven't watched it. The interview is only 30 minutes long, so I'll definitely watch it.
It says bien on growing up in Kenya, breaking East African stereotypes, marrying his manager, new album and more. Oh, is he going to say it's called Alusa Continua? I hope he says it like for real there. Oh. That's not the name of the project. That's not the name of the project. This is no, this is, this is it's cool. I mean, we do talk about being a lot. It's it's, but he he's one of the artists that's really making strides.
So it's cool to see. I mean, I, I really don't know what to say about the, the, the album, I mean, the, the interview, but. We haven't. I mean, it's only been out an hour, so we're only just seeing this. So we're definitely going to watch this. But yo, listen, shout out to Bien representing Kenya, putting us on platforms, just showing the world that Kenyans deserve to be on these platforms taken very seriously. Kenyan art to the world. Some don't. You agree?
Should revisit that. I don't think we've lived up to you, to your aura, that Gumble. I don't know if that Gumble paid off, but yeah, man. KE to the world. KE to the world. Sorry. World man, Mana, bald man, just representing us. Anyway guys, thank you for listening to this podcast. Thank you for supporting the 30% podcast because by supporting us, you are supporting the Kenyan music industry and that
is our goal. If you're new here, I usually like to end the podcast with the three CS, which is essentially A mantra that I have devised for myself to follow because I am not perfect and I am trying to grow. What are those three CS that I speak of, you ask? Number one, confidence. You always have to be extremely confident in your art, in your work, Be confident in yourself. And other people will see that and they will be interested and they will invest in you #2 consistency.
Always, always be consistent both in how you are creating and how you are releasing because consistency ultimately is what's going to put you on. I think I saw Ronaldo talking about how it's not really about doing a lot of things at one time. No, it's about doing little things, but doing them all the time. And if you're consistent at doing things, that's more valuable than anything else. So be consistent. And lastly, craft, always work on your craft everyday.
Just spend or spare a few minutes, even if it's just 10 minutes of your day. We have 10 minutes. I know we all live very busy lives, but you can find 10 minutes if you're on the bus somewhere, right? And you it's 10 minutes from home and you're not really doing anything. You could read up on something in those 10 minutes and that information might actually be very helpful. So always work on. Your craft? Yeah, Sam. Thank you. Thank you for those three CS. We really. Do you think Sam?
You, huh? Well, first, thank. Thank you 2. Do you think our aura gamble paid off? I think it did. No, I think, I think the single hundred did ruined it. 100 did ruined it with that stint where you had three, you had a major fumble, 3 minutes, 3/3 of disasters in one. And it's like, it's like winning a football match and then and then all of us in 5 minutes the match is turned around and all of a sudden now you're chasing. That's what you did.
I disagree, and I'm pretty sure the people listening also disagree with you so. How are you? Pretty sure you're always crazy about things about what the audience is doing. You're always sure about what the audience is doing anyway. I think that's for you. Not not for anyone else. That's that's only to make yourself feel better. But yeah, thank you guys for listening to us to go watch that be an interview.
We enjoy doing this and we will catch you guys in the next episode 133 of the 30% Podcast. We out.