This is this comes this record. This is comes this like. Like it's just me, essentially. Like, motherfucker, the big three, it's just beat me. Just beat me, Bomb. Yeah. And their bomb is not even that good. They need to relax. What is going on? Everybody welcome to the 30% podcast. I am Sam. I'm here with my Co host. The most amazing. I hate. The most amazing. The most average. The most average. Affirm. Shots fired. Yeah, average on this 72nd episode of. The on episode 72. Yes #72.
Yeah. Shout out to everyone who's listening, of course. You can find this podcast on Spotify. You can find it on Apple, on the Apple platforms, Apple Podcasts or Apple Music. You can find it on Google Podcasts. Still, it's not dead yet. The apps are still up and we're also on YouTube. Dead. It's not dead. It's still on the apps. The apps are still up, like I still have Google podcasts and people are still using podcasts on it. We're on there. We're just just trust me, we're
on there still. They are not done with it. We're also on did I say we're on YouTube. Make sure you go hit that subscribe like share. Of course you can share the podcast with people who you think would benefit from such conversations. We talk about the Kenyan music industry and everything to do with it, most things to do with it. You can also follow us on our socials. That's the 30% pod. On Instagram, on Twitter, on threads and on LinkedIn. Is that one I'm forgetting.
I keep. No, that's it. Are we on Snapchat? Snapchat, Snapchat. I never got to the I never got to the Snapchat era. I never got the whole what? What? What's, what's the unique selling point of Snapchat? The USP, as they call it. I mean sending pictures. Oh. So Instagram just like showing, like just the whole the whole having like your story, having a story like that's came in Snapchat. OK, everybody. Everybody stole that idea. Remember when Instagram was just like pictures?
And then there's a whole thing about them stealing Snapchat's business model. All, all social media has morphed into one. They're all one thing now. The old one. Anyway, this is not the social media podcast this the is a music podcast AFAM. What's going on, man? Yo, what's up man? Yo, I'm good, bro. I am chilling. I'm chilling. Yeah, bro. Had a had a had a busy week man. Bro, I'm all. I'm all the way in New York NY I'm out here. I'm out here with Foster. Foster is my artist.
I've been talking about Foster a lot on the podcast. Yeah. Yeah. So we're out here. We're out here working on music, creating content. And yeah, man. Get in that drum and bass going. I like it. Yeah, yeah, yeah. Making D&B like hard to travel here man. Exciting thing actually brah tomorrow. So this is Monday. We're we're Foster and I we're going to be going to see Pink
Panthers and. Oh you're finally planned you're you're because we've been talking about about pink Panthers as like sort of like a sound that you're trying to like get to see. You guys are going to see her. I'm. Going to see, oh, that's dope. I'm going to see my fellow Kenyon. Yeah. Where is she playing? I forgot the name of the the the venue but like it's it's close by. It's close by right now we're like in Brooklyn so it's Brooklyn bro.
I'm I'm very new to this place, so I also don't be knowing like places like that. So yeah, so I'm excited about. Capital of. What else? What else is going on in my life? Yo bro, Shout out to Bouti Boutros Energy kudos as well as as well as Mr. Ice Prince Zamani Yeah yeah so bro, this this week has been active man. Yeah, yeah. Shout out to Musao. Shout out to Boutros. With Mutindo, Boutros released Mintindo. That's what AFAM is talking about and AFAM managed to snag a
couple placements on the joint. He he got two songs too late. And what's the other one called? Formula One. Formula One. So go play those please run them up. Bro needs the money. Run them up. Run them up. Shout out to you man. That's that's that's cool. I had some joints on there, but they were they were cut. OK. Are we allowed to say that? Are we allowed to say that? Can I say that is it? Is it I? Think we can.
I think we can. I think we can mention, yeah, yeah, OK, we can, we can, we can. But just like within reason. So essentially me and Sam had worked on this album years ago. Like years. Like while the dinosaurs still roamed the Earth, so. Basically, yeah. You know how things are sometimes in the music industry. Like music gets recorded and then released like way afterwards.
So essentially, Mctindo was a very different album when Sam and I both worked on it. At the time, me and Sam had collabed on a song together, but like, you know, times change and everything, so like, those songs essentially got cut. Sucks as a sucks as a producer. It sucks as a producer when when
your joints get cut. But it's part of it because and and and actually like it because that shows that he has he's taking time with the project so he's not just like giving us like what he initially recorded and he's like OK, I want to take our stuff and that's cool. Like that's definitely a better it's it's it's helps for like it's more thoughtful, it's more curated, it's it's just better. Of the original. So the original album I believe was like 10 or 12 tracks.
The only ones that survived were two songs, and those are the two songs that I happened to work. On the boy is working and of course I I would think he would especially after after Angela blew up. I would think that there would be some restructuring of of of some of the sound. They have to cater to that world sound like because that's what's
putting. OK, now that we're here, we can kind of just talk about like Buttress a little bit like bro, no, actually, before we even talk about butchers a little bit. Sam, how was your. Week, Sam. My week is very important. Let's talk about butchers. Butchers. Just a project. No, no, no, no. How was my week, Sam? How was my week? It was cool, man. At school. I'm back to producing it. And I've been just. I've been making a bang. I'm working on a project.
Hey, let's go. Yeah. I figured out what my first release is going to be. I just have to put it together now like I'm trying to get the visuals right and I'm trying to get I don't know if I want a feature on it but we'll see how it goes. It's it's I'm a piano promo is promo at this point it's I'm a piano but it's I'm doing a fusion between. I'm a piano and like electronic music. I'm a very. I lean heavily. I lean heavily. Electro piano.
Yeah it's Electro piano. I've coined the term I've coined the term Electro piano. So it has like a lot of electronic elements like the Saints and it's almost like not not dance music like with melodies and stuff but then like you know like electronic sounds and just the ex the the experimenting of of of synths and and sine waves and all that
business like what people did. So I've, I've tried to in incorporate that into like I'm a piano, the basic I'm a piano sounds, the Shakers, the log drum, the Moody brooding pads and stuff like that. So yeah, I'm really excited about it. I've not played it for you, I've played for you. I'll send it to you, see what you think. But yeah, it's cool. I'll send it to a couple of people who've gotten some feedback. A lot of people like it. So I'm hoping to release that soon.
Yeah, just that and planning, man. Planning, planning, planning, trying to get some things done. But apart from that, not much has been happening. It's been raining in Nairobi as it is now, and we all love a good shower. So Yep. Rain is good. Man, I really miss home. Well, anyway. Already. Yeah, bro. You can't start missing it already, man. You're not even a month. Just stay strong, bro. Stay strong, brother. Stay strong. So like.
But yeah, bro, so we were about to talk to talk about Boutros, man, what a guy. Like if you if you if you just think about. What a guy. Like from From our perspective as producers, yeah. Like for me, the biggest song that the time that he was coming to the studio was was obviously, yeah, yeah, yeah, shout out to Cap. I feel like yeah, yeah is what put Cap on the map as a producer. So, like, shout out to him, Cap on the map. Don't need to doctor, sis. Making chap, making slaps.
All right. Anyway, nice. Don't list that with silence. That was the last episode, bro. That's the new thing. That's the new thing. No, that's the new thing. Whenever everyone makes a makes, just throws a Hail Mary. Just let that one. Let that one simmer in the. Atmosphere. So at the time, at the time, like, yeah, Sharp was very much like, I feel like it was like it had already started for sure. Like it was a thing, but like, it was like, now you know what's
going to happen next. Like after. Yeah, yeah, yeah was everything. So, so you see Boutros then. Ah, brah. I remember us working in the studio with him. Yeah, I remember bro. Me. I was, I'm not going to lie some. I was hungry like the moment. I was like because because bro, I really wanted to work with Boutros, man. And I remember that first time he came to the Stew, I was just like, I went home and I made
beats. Forever. Like I just made so many beats man, and I was listening to them yesterday and like a lot of them sucked. But luckily, like there was there was the the too late one and there was no no should I break the 4th wall. The Formula One beat like I had to rework that one just so that like it sounds more modern. Because remember, this is music that was made three years. Ago. So I had to like just to say and I'm not. I'm not. I'm not. I'm not. I'm not trying to to to pander
too much to affirm. But then that really that was like a really dope thing where he's like farm. I have to reproduce and he didn't just do like one version. Like bro did multiple versions of the song to make sure that he got the one which was OK with like producers don't usually do that. That's that's like they take the lazy way out or the artist likes the song. All right, we are good with it but guys like farm now and and I understand it. It's like we made that in 20
whenever. Bro, I felt like my reputation was on the on the line as well because like, I didn't want a song like I did. Like, sure, like the way I produced in 2021 was OK, but like, I didn't. That's not representative of me today. But anyway, this isn't about me. This is about butcher. It is. And so like I remember, I remember some like, remember the listening party. You were there for the listening. Party. Yeah, yeah, yeah. Yeah. Yeah, yeah, yeah, yeah.
And and just like he told the story of Tindo and everything. Was such a. Different person today. Were you there? You aren't there, You. Aren't there when they came to listening to do the listening part. Yeah. I just don't remember. At at Oh, no. No. Yeah. Yeah. Yeah. I remember. I remember. I remember. I remember he was. We were we were at downstairs right where it was just all of us in there. Yeah. OK Yeah. Yeah. And then all those guys came. Guys for Boom Blake in a jinx.
Yeah, yeah, all those. Yeah, I remember it. Was fine, bro. And see, we're such different people now because of me. I remember at that time I was really just an intern. And I remember I couldn't talk to anyone like me. I was just only talking to you and Eric. I didn't know anybody, like, so seeing Buttros then and then seeing him now, obviously in the time in between, like, I remember, bro, things kind of went a little bit quiet. And then like, I was like, OK
was like Butcher's next. Yeah, yeah, yeah. And then he got like some energy. And then he released whoa, whoa, whoa. With Cap produced that one as well. And I was like, oh bro, maybe he's, he's back. But then I guess that sound was a little bit too similar to yeah, yeah, yeah. Yeah, so he didn't people, he didn't really catch fire like that. It didn't really catch it. Caught a little bit of fire, but not that much. And then obviously Angela came out shut out to. Catch seat on the beat.
It's my guy and. Shout out to taxi and CC. Yeah they all say that that was that was like a that was one of the mistake joints like like that was that was not a planned let's sit down and. Workout It was never planned like and that's the crazy thing about the music industry. But like now seeing the the success, like I was reading an article about how that song is doing massively in Oceania in Fiji. Just like that whole region, like people are making TikTok dances.
People are making so much content, obviously. Honestly if I'm if I'm in butcher's team, I'm suggesting yo why don't you just go to her there and see what happens? Because they seem to love him over there. But that isn't that crazy though, Sam. Like that somebody can like just like like in front of your eyes transform into like. Yeah, but you can tell though. You can tell like when, when? Like when, when, when you're.
I haven't been in the studio with him as much, but you guys have and and but you guys, I mean like the people who we worked with on that album. And it's all the same stories. Like this guy is his his number one on the one he seems to really care about his craft in the sense that he's he's active
he's an active musician. There's there's different types of musicians the people that musicians are very passive where they just allow that they all they bring is like the talent and they're like OK I've written I'm going to write but his active is like OK let's do this let's do this or let's change this let's you know and and people who do that it's extra legs for them and we've seen him like we've so he's and to top that off he has he still sounds well I don't know if you if you
had hunger on them did the album but I think he's he's chilling a bit like witches is is is is he's having fun. He's a fun guy. He's having fun. He's having fun now. Yeah, he's. He's being more himself. Now yeah, but but, but there was a lot of hunger back then. Like yo, I'm coming to the studio. What are you doing? Let's let's throw on a beat. Let me hear something. Let me hear something else. So yeah, it's cool and it's cool
to see, man. He's he's definitely on a trajectory and his his credibility he's is that the word I wanted to use what's the word that we used for And we're talking about coal his legacy he's he's building that up. He's building, yeah, he's building. He's building that up. So man, it's really cool to see and. Obviously they had the whole bro. And then look at all the collaborations, bro. Like, it's kind of insane. It's kind of insane. OK, let me just.
OK, listen, let me just list off these collaborations and then maybe we can move on. But bro like Ben Soul had the band. Boom. Joshua Baraka, Rizzicki Major NSG and Calligraph Jones Quiz. Timmy Blanco Bakro G, Fenagitu, Savara and Fathermore VB Blinky Bill, Ice Prince Jovi, Jov AJ from Brooklyn Boys and Black Viking Bro. That's a that's a full project too. It's a. Full project, OK. It's a full one.
I mean, there's an argument I saw online that may, you know, maybe the the collaborations were a bit much because there was only like, how many songs were there that were just buttress. Yeah, 123. But you see, yeah, yeah. There were three songs that were just Buttress by himself. Which you see but but you see The thing is I'm not mad. I'm not mad at at the features you're not mad at especially since he gave us, he gave us. I mean he's given us like a couple of projects in between
like EPS and stuff right. And there's probably been majority him on them. So it's it's not like he's he's afraid to to to be himself or to to what do you call it to release music. That's just him on it. So I'm not mad at it. I'm not mad at it. Of course it would be good to see a really good butcher's project where he's just going and he's just rapping and doing what he's doing. But his sound as is evolving and it's more Afro. I mean, it's more of that
dancehall, Afrobeat type style. And I would think that for that, like maybe he might want more features on it. So I'm not mad at a team having all of those features. If I'm them me, I just go and like feature on like one of these Oceania peoples. Like I know they have rappers out there in Fiji. Yeah, and and everything. You just go feature, bro. See what happens, bro, see what happens. Become worldwide. Yeah man, shout out to him. Shout out to him.
Shout out to the team with Sao and everyone there at AT. Is it ADF? Bro, that's why. Yeah, at ADF, yeah. I mean and shot, bro. That's why you need like a dope team. Because like you, you need a visionary and you need somebody who can like actually put things in motion. So bro, like, if anything, this just shows me that like like a duel of an artist and a manager. Like when they just gel perfectly. Log in. Unstoppable, Unstoppable. But yeah, shout out to them.
Shout out to Mintendo. Out now, man. Sam. Out in your earlobes. Sam, bro, we need to talk about this because like honestly, I don't know what's going on this this is a mess. Our our music industry is a mess. And the reason why I'm saying this is because. Shambles. OK, what should I start with? Let's start with this. So I I find an article about Kekobo saying that they're forced to advertise for fresh CMO licenses amidst court drama. So this guys.
So just listen to this. Just a week after the High Court barred Kenya Copyright Board AKA Kekobo from extending operational licenses of MCSK Camp and Prisk, the regulator has now placed an open invitation from companies that possess the appropriate competence to function as ACMO
to send in applications. So essentially what's happening right now in the Kenyan music industry is what is it This is so you think You Can Dance. This is, this is, can you give me any of these like, talent competitions? This is America's Got Talent right now? All these people are now dancing. They're dancing to see who can be the next CMO. Like, honestly, what's happening with our music industry, Sam?
Like I've never heard of a a situation where like now they're saying like, OK, who's going to apply? Who's going to be the next CMO? Find out next time on The Kenyan. Music industry on the Kenyan music industry? No. So it's. I mean it's real. This is this is turning this into a free for all at this point. Like they where is this? Where is the structure? OK, so let me, let me let me think about this logically. I think there's two sides to this One, it looks weird. It looks nuts.
It looks like we don't know what we're doing. It looks ridiculous. But at this at the same time, I think this might the only reason I think this would be a good thing is this might be an opportunity for, you know like the real ones to stand up like can the real can the real. Can the real CMO please? Exactly. Exactly like this is like the opportunity for that. But other than that farm, this looks nuts. Just, I wouldn't lie to you. It looks nuts. It's so nuts. And then with Kekobo.
Yeah, with. Sorry. With we're looking at we're looking at numbers now like trying to get the the camp had had talked about the, you know like MCSK did theirs a couple of months ago. So camp said, all right, our turn. It's our turn now. Watch this. Yeah. Watch this. Exactly. It's like watch this, you guys. Oh, oh, those are your numbers. All right. We are doing. So they decided what's this? They're going to tell us how much money they're distributing again. Can you All right.
Can we just side note, can we can we agree before we let's. Before we get to that can we just agree. I love the accountability, all right. It's amazing. It's good. It's it's it helps and it's definitely necessary. So let's keep that up in the industry. OK. Accountability 100%. I give it to all you guys. MCSK except Prisk. We haven't heard anything from Prisk. They've been quiet at camp. You know they're like this is what we're earning. This is what we're giving out.
I like that. But you guys don't realize that every time you put out numbers, we come out with more questions. That's what they do. It's. Very many questions. And we realize how much you're finale. Like anyone who really looks deep into it, we just realize, all right, wait, something, something is kind of off here. And that's exactly what happened with this whole camp thing. Like something is a little bit off. We don't know. There's just so many questions, but like like, OK, one, right?
How did they arrive at the fact that, OK, so the article says that of all the 100% of what they are going to distribute, right, 61.59% is going to be given to the artist while 39% is going to be used for expenses. Now my first question. Exactly. How do we arrive at 39% being used for expenses? Like yeah, what determines that? How do we arrive at that number? Yeah, like, like, like, why? Because like I said, we've even said this before.
In other music industries, for example in America like the CMOS or whatever, the PR OS will most likely take around 10% for expenses, 90% is is given to the artist, right? That seems kind of like, OK, that makes sense. So where do we come up with 40% been taken for expenses, right? That's step one, Step 2 about like this whole thing.
So apparently Camp, the money that they've received from collecting royalties is or accounts for 21% of of the the total pie that's collected by Prisk, MCSK, and Camp. Right. The three. The So now the Big Three. The Big Three. This. Comes this record, this is comes this like it's just. Me. Essentially like motherfucker. The big three just beat me. Just beat me, Bomb. Yeah, and their bomb is not even that good. They need to relax anyway.
Sorry. Yeah. So essentially what we're referring to is later on in this article, Camp kind of says listen, if there's going to be 1 singular CMO, it should be us, like screw, Prisk and FCSK. Oh, I like this. I like, I like, I like beef. I like. What do you call? It I like. Distribution, distribution, royalty distribution, beef, I'm here for royalty distribution. It's. Camp Kendrick? It's Camp Kendrick. All right, let's do this.
OK, so, so Prisk is cool because Prisk is cool because they're quiet and they're CC. We've not heard anything from them and. MSSK has to be Dick, because that's the one everybody knows. Yeah, from sorted out, it's we've cracked the code. We've really cracked this thing up. We've really cracked good journalism over here. This is good journalism, This. Is great music journalism, by the way.
Anyway, anyway, so. 20%, so, so yeah, so essentially they they are distributing or they've collected around 21%. This is the one of the total pie that has been collected from Q1 of 2024. Now the article goes out to out out goes on to outline that in the whole Q1 of 2024 in Kenya, 131 million Kenya shillings has been collected in royalties, which translates to round about $1 million, which to me is kind of SAS that it's such a perfect number like, oh, we collected $1
million in Q1, it's too perfect. But anyway, that's just me being like a crazy person. Like, why did they collect exactly $1 million? What would you have 998,727? It's 1,000,000, it's 1,000,000, bro. But anyway, so now this is the questions that come into mind,
right? So if we can just do like some quick maths, very like basic elementary maths projections, Yeah. Yeah, assuming that in Q1 we were able to generate 1,000,000 and Q1 isn't really like a high music consumption time period, right? More people consume music like towards the end. So we can, there's more drops in stuff, Yeah, yeah, yeah. So we can fairly assume that one million can go across the board
all quarters. So we can say that essentially in the year Kenya could potentially generate $4 million worth of royalties in music, right? That's a fair assumption, right. I mean now A+B is equal to CI guess, yes. Yeah. So that translates to round about 500 million Kenyan shillings. Those numbers are kind of funny. Not not funny. I I would, I would hope they're
real. Hey, it's the numbers that they're giving us. So let's work with what we're which by the way, Sam, if we're being realistic, this is very dangerous because look, those numbers look high. But if they're giving us those numbers, I feel like it's higher. I feel like what's actually been collected. So you're onto something. I don't know. You're onto something. And I thought I I that that thought flushed in flashed in my head. I'm like, but what?
So this is what they've chosen to tell us. So what don't we know? And we especially since we don't trust, we usually don't trust our systems because they've proved to us that they're not to be trusted. So, so here's the thing, right? So 500, 1000 of no, 500 million, half a billion Kenya shillings worth of royalties can be potentially collected in the music industry this year. How are people being sent for 30 Bob in their phone? Sam, you didn't tell me how that's happening.
Well, see, see, here's the thing. I I started like, I started out like there somewhere. I was going, listen, it's all, I don't know, man. I have no idea. I don't know. I don't get it. The other frustrating part thing about this article, it starts by saying So the distribution format for that camp is going to be undertaking in Q1 of 2024 will be a hybrid form consisting of a blend of general and
scientific methods. By the way, if I saw that term scientific methods one more time I'm going to slap somebody, because when MCSK what you mean by? Scientifically dropped their district. We saw that. Also they talked about the general and scientific too. So same bars. These guys are using the same bars in their. Same bars, same bro. They're using the same ghost writer, that's what. Yeah, yeah, yeah, right now. Yeah, and MCSK would have a ghost writer. Bro, for real. For real.
Oh. Oh, yeah, yeah, yeah. I mean, I'm. Seriously, you're not doing the science. You know you know what's happening. You're not doing the science. So, so basically they're saying that they'll pay out nine million Kenya shillings in this Q1 generally, yeah, like it'll be issued to all the members and then 8 million will be paid based off of the performance of all of members. How about you? My question is and maybe
17,000,000. For me personally, Sam, maybe this is capitalist of me, maybe this is capitalist of me, but why not just pay people what they earned? No social I. Don't understand. Like for this please actually explain to me. Explain to me No, no. Maybe I'm a capitalist, but this explained to me why if I generated 2 million worth, yeah, shillings worth of revenue, why can't I just be paid 2 million? Like this is all a plot to fudge the numbers, That's what. That's what my brother would say.
Like I can just imagine him saying that this is all a plot to mess around with the numbers and to make those to make that 39% seem seem legit. First of 39 for 39% for expenses That I'm still stuck on that Where is that going? Why is it 39%? How many people are you? And and I remember Ezekiel Mutwa was asked that question by when the interview that we're talking about he was asked that question and he proceeded not to give an answer for that.
So shout out to you Sir, and I'm pretty sure if you ask what's I don't know if if you ask Angela Dambuki because she's the chairperson of camp if you asked, I don't know. Maybe she'll be able to give. She used to go on that same hot seat and be grilled exactly like like the MCSK guy was grilled. But this is ridiculous. Sorry I went on a tangent. This is ridiculous. We need to stop. We give do they do this in the States? Do you know whether this is how they do they generally give you
paid what you you? Paid what you you you paid what you you you generated. Listen, if I generate 1000 in royalties, fine, pay me my 1000. But if I generate 10,000, pay me 10,000. Like I don't understand why you have to have a blanket thing then have a tea tell. Me. Tell me though, what do you think? What do you think are the are the negatives of of them paying everyone? Because OK, listen, let's talk about that.
That's what I'm saying. Maybe this is maybe this is capitalist of me. But like that means like an artist who generates high revenue, their money is being eaten into to to kind of like accommodate for the rest of the people which would be which I understand, especially like when it comes to things like what am I going to say like I would understand if that's just like the only thing that was happening like but The thing is, The thing is I feel like they're
using this as a way to kind of offset the money that should be paid to the smaller artists, right. By paying. So. So essentially what's happening is money is being taken by these collective, the CMOS, right? Like they're not paying out what they need to be paying out. Yeah, interesting. Now there's a vacuum. How do we pay the people who we should be paying that money that we've paid? Let's take general from the people who generate, right?
Yeah. So like, let's take that money from the people who generate a lot of money and then spread it thin with the other people. So. So that's what's essentially happening, you know? Am I making sense? You know what? To solve this, we need new laws. We need new copyright laws. We need new. We need new laws. This this can't continue. This is weird. But some this is now the problem. It's now back to the original article.
Right now Kobo are said to So listen, the licenses for this three CMOS, Prisk, MCSK and Camp expire on May the 8th. Yeah, right. And now it's coming up. Kobo is set to to host this so you think You Can Dance or who wants to be the next CMO, right? They're set to hold this new like application process right now. What happens like in a in an already fucked up system, right, Like now? I mean, I don't mean I don't know all this legal stuff, but I would imagine finding the next
CMO that will be the one, right? It's going to be like a long protracted process. There has to be so many things put in place ETCETC. So now in a system that's already not paying out what it needs to do or to pay out to people, right, we're taking away this small semblance of like organization, trying to fill that in with a new one, right? And it's going to it's going to be a shit show.
So essentially now this 500 million Kenya shillings that's been collected, which by the way, let me tell you guys, it will be perfectly collected. I can guarantee you that that money will still be collected, right? But now that these are the three CMOS will will be barred from like potentially barred from collecting those royalties and distributing them, right. Yeah, that I feel like that money is just going to end up like just going an account.
Like imagine like you. Like while, while they figure out. Who's going to be watching? What if the Yeah, watch of The Desire. All right, so we're going to pick one for sure in 20/25/2026. What do artists do between now and then? Like, do we just sit around and wait for you guys to get your acts together, or do we? This is ridiculous. You all need to get yourselves together.
There needs to be someone in the government who has a little bit of desire to see art work and actually try and get these things organized. Because the way it's going now, hey, I can't. I can't predict. I not predict. I can't see artists benefiting the way they're supposed to for a long, long time. This is, it's this is a big mess. It's a big. Mess. It's ridiculous. Guys. Listen. You know, things like sound,
sound, exchange, ETC. Let's just do your research into those things, because our systems here are just like. They're not set up. They're not set up. I mean it looks like, it looks like the pot is staring at least it looks like people are trying to show out whatever it is. But all of this is just like they're they're they're showing out for the wrong reasons. They're showing out. MCSK is telling us oh look at how much we paid to artists.
Look at how much and look at what we're doing for the for Bill and Ezekiel Mcdois championing look at our moral grounds and that's great. And then camp is coming out talking about here we are the. Motherfuck the Big Three. It's just me. It's just big. Me and your numbers are just as weird as the other two. Or we don't know what what comes not come what Prisk. See, I'm even forgetting that there's a Prisk.
Number The truth is, who even knows if 131 million was even collected in the first three months? No one knows. We don't know. We don't know. This is, this is false accountability is what they're giving us. They're this is consumer facing. This is what this is. This is ridiculous. Like the game is angry. Like, like, like, listen. Like the numbers that they're saying they collect could be an extreme lie.
Now walking off of that lie, we're also being lied to about how much that they're taking, like, and why they're taking what they're taking. So we're just being lied to. Like it's it's like compounded lies. Like it's like some, I don't know how to explain it. It's like if I, if I, if I say some bro I bought, I bought 20 mangoes, right. But actually I bought 30 And then I say, but some you know what we'll do? We'll divide that 205050, right? Yep.
Or I'll say, you know what? Because of my hard work like him getting goes mangoes, I'll take 60 and you'll you'll take 40. Now, you might think that's fair. But listen, I've already fudged the numbers from the beginning. You know what I. Mean. So I'm like, I'm here like I'm here like that The little. Yeah exactly. While you your it's nasty businessman. It's disgusting.
But then you need to ask Alpha, Wait, but why do you think that because you went out to buy the mangoes, you deserve 60% or like. Like you do. You know what I mean? Like, maybe that number should be 55. Maybe it should be 70. Like, how do you, like, what do you used to come up with arbitrarily came up with? Yeah, you know what I mean? Like and you know. I feel like they came up with that number of salaries. How much are we going to pay our people? And then let's add expenses on
top of that. Oh, we need a technological budget, and I'm pretty sure there was. Second, we need a technological budget or what? We need whatever maintenance fee. You know, all the all the weird fees that they start adding on this. And then after that they're like, OK, and then let's just add like 5% on top for for any in case of any emergencies and whatnot. Oh, we've arrived at 39%. Oh well, I guess this is the number then. It's ridiculous. You're need to. This is why my own.
This is like artists. Artists and moving like, oh, we can move into it. I see what you did there, bro. That's an amazing segue. That's an amazing segue. People are really people are really trying to. They're trying to. I mean at this point like it's just educate yourself on the music business and just on that point there's a lot of, if you really look, segue, suffer. Sorry. Nothing. You know, I listen to this back. I listen to it back.
So you can't run away. I said you're the Segway surfer, you know, like the Subway surfer in the Segway Surfer. Anyway, you are telling us about my own day, my own day. So, no. So before you get into that, so there's a lot of, if you really look closely, there's a lot of small initiatives being done around Nairobi. There's like, like I know for about a there's like an IP
workshop that's been done. It's by by I think it's by Harvard, actually, if I'm not wrong, there's an IP workshop that's been done by Harvard. It's it's ongoing. It's almost towards the end, but it's ongoing where there's like people who are experts, lawyers, IP lawyers come and teach about intellectual property and how to go about that. There's different, different education.
I've seen maybe two or three already different education initiatives that have been done, so if you're really interested, it's really not difficult information to find out. Google it. I wish I had all of them in front of in front of me. I would have told you I'd probably go research them, but. Well, there's also the Perform Incubator. Yes, yes. Yeah. So that's actually one of the ones I'm talking about. So my under, my under was probably read this news like beforehand.
It's just like fab. You know it. I am going to learn about this myself, so shout out to her. Shout out to everyone who is, who is that? I don't really have much on that. It's just shout out to everyone who is really trying to to go and learn and so that we can have people who come back with different knowledge because the knowledge we have now is not it. It's just not working. It's old school. It's archaic. It's it's ridiculous, she says.
I've, I've been in school. I was part of a program called the PMI Performance Perform Music Incubator that was founded by Muthoni, the drama queen, which is really cool Muthoni is doing. Shout out to MDQ. For the music business, It's a music Business School and I've been in in it for about 3 years learning about the business side of music. I was very frustrated as an artist, an artist with an E at the end, because that's fancy. I'd been doing music, but I wasn't getting any meaningful
returns. So I went to school to learn how to grow my brand and use it to make money and understand the business side of music. And it's it's learning about in learning about about your brand, learning about these things. You begin to learn because it's attached to the music industry, right. So you begin to learn a lot about the music industry and how to move within the music
industry. And then you then you learn, you then learn about what happens because I think they would use a lot of examples of things that have worked, right. So what happens when you actually have systems in place? And then now, when your eyes are open to that, when you're awoke, when you're awake, then you can now see, OK, this is where our
industry is lacking. And if you have that passion, you can either one enact change yourself or connect and and mobilize the people who can who can enact the change. So I'm all for this man. Shout out to her with only the drama queen who is apparently is seems to be the one who is spearheading that it was founded by her and everyone who the different lawyers who are really looking to educate a lot of people about the music industry. It's it's necessary bro.
Because where we are, farm, farm, they're treating, they're treating music royalty collections like a dating, like one of these Netflix dating shows is what they're treating like that's where we're headed, bro, anyway. Love is Blind CMO Edition. That's what this is, man. This is ridiculous. Bro, what is? That's how they're determining who the next CMO will be. Get into a room, but you can't see each other. You can just fall in love and marry after after what, get
engaged after what, one week? Yeah. That's why it's wired. By the way how do this, all this. First of they're very entertaining. I think they're entertaining because a lot of people don't have lives out here. We're we're just, we're we're living vicariously through them. I love. I love trash TV man CMO Island. Who will be the next CMO? Oh man, we need prayers. We need we need prayers. Either we need prayers, we need
prayers or just a nice beating. Like they just need to bend us over and get a paddle and walk us on our bottoms. Is that weird to say? Do you know who else needs prayers some? Who needs prayers, bro? Ben Soul and Cindy K Man, have you heard the are? We doing this. Bro, yes, we're doing this. We're doing this. So listen, Ben Soul. Ridiculous. Anyway, so listen, listen, listen. Anyway, there was just like an interesting article I saw about him and his relationship with
Cindy K, and it's actually. It's all you ISO, this ISO, this ISO and alpham let's. Listen. No, no, no, no. It's just that the web, the web of lies. The web of mistrust, the web of of just like exes, it's it's it's immense. You know like Ben Saul with Cindy K but Cindy K happened to be Ben Saul's ex's best friend. And then Cindy K was dating Shaq the Yanging. But then she cheated on Shaq the yanging with Shaq the Yanging's best friend.
I mean the centre of this web of lies and web of like the. Nairobi, But like the streets. Goodness the streets, Nairobi. Anyway, that's just me being silly. No, no. But that was wild. That's kind of wild, man. That's kind of wild. It's kind of, it's such a weird story. It's. Honestly, I don't even be knowing these people. I can tell you for a fact like reading this article is the first time I heard of Cindy K So I I don't even be knowing this like drama, but like it.
It seems like it's interesting, right? Would you date? Would you? Would you Would you date your best friend's ex? No, no. Why not? What's the code behind that? What's the code behind that? There is broke. There is a solid bro behind not going back. You know what I. Realized I realized that the bro code is only within the Bros, like a lot of the times they don't be caring as much as we do. Nah, listen me. I care like if it if it's my if it's my bro ski and this is
somebody he was dating right. I'm not going back there like for anything like you could. There's no even at at going to ask them at yo by day yo, I'm. Talking. Yeah, yeah, yeah. Not not going to check the temperature. See, see, see if the streets are clear. You're not doing that. There's no checking the temperatures. There's nothing like that. So me personally, I think it's kind of weird doing that. But like, hey, listen, I'm not
the custodian of relationships. You all do what you want to do. So anyway, new music, Sam. Speaking of custodian of relationship, I thought that's what you're going to do. All right, new music, Dan. What was he listening to? Of course Butcher's dropped shout out to him with this. Is this his debut album now for for sure, Because he's been saying. It is. It is. This is. Like 5 debut albums. Already. No, no, no, no, no, no. This is the debut.
Let's do umoja sounds. Umoja sounds Frederick Muller Dang provoke. And I think there's someone else in that group, if I'm not wrong, but I hope I'm not wrong. I'll be really, really awkward if I'm wrong. But they dropped a project called Umoja Sounds Presents Flavour and that is it has it. It features Frederick Mullen and BT really good joints on there. I like the last song. It was very instrumental, very chill. It's very unexpected. But they did what they did.
Friend for Life by Papa. I really enjoyed that song. It's different. It's different. It's different. It's cool. I don't know if you if you if you peeped. Did you peep? Yes, yes, you put me on and yeah, love the I love the guitars, Those guitar. Yes, I love the guitars. That was cool. Yeah. VB and Steph Capella give give us a a scorcher a heater called Nisawa. I've, I've found that song so funny, bro. Because, like, it's just funny, yeah.
That was cool. I. Don't know I I just I I like the the, the message like you know like is that the person you're moving on with like. Is that is that the best guy? Cool. Cool Cool story bro. Cool story bro. Let's see. For Mr. Frank White, Big Man, Sabi Wu, they released Ziza Wadi manga. It's actually part of a project, I think, for Mr. Frank White. I listened to the project, it was it was pretty cool. There were a couple of songs I I rocked with on there.
X-ray Tanua and Silverstone bars with AZ release a song called Rich. That was interesting. Diva Mr. Seed Afram, you really liked this one, didn't? You. Yeah, I've. I've fucked with it, man. Like Tipsy G Sean and MG. Urban Tone. Urban Tone is still doing its thing clearly. Yeah, these guys are sampling anything and everything. Like me. I'm getting. I'm getting a bit. You know, listen. Because Rich was rich was also rich by Gasolina. Was that Gasolina?
Of of was. Was that Gasolina that they saw? Yes, yes, they just straight up, Sam. Listen, me, I told you, I'm I'm in this urban tone thing for right now where it's vibes we're enjoying. Listen, why are we thinking about the future? Don't think about. Don't think about it now. And now what's happening is we're enjoying it and that's all that cool. Anyway, yeah, it's Yabba who released his his project called Zita Kazo Pandua.
He's been releasing a whole bunch of singles for a minute now, so it's good to see the project out. I need to sit down and give that a nice listen. That's cool. Afam, what were you? What are you rocking with? What? What did you? There was Craze Man by Guido and Caleb Awiti. Nigerian. I think. That's that Kenya Niger connection. Shout out to that connection. There was what they heard by basic City and Rumbi and Tihani. Yeah, so shout out to them as well.
What else did I listen to? Oh Kamasi way by Kanji and Pambi. Oh yo. I was actually like see, seeing kanji like on the on the playlist was really dope and really nostalgic. And I yo. Actually, before I even expand on that, I also listened to Bury My Face by Boy Lee Tyru three Punch and DJ Prod Luigi and I just wanted to shout them out because like it was kind of interesting like the high pitched sample and then not sample but like the vocals.
Yeah, yeah. Yeah. And very, yeah, I like, I like that experimental. But yeah, yeah, back to Kamasi way. I think that was my favorite release. This. That's 517 of course, aside from Tinder and the music I worked on. But like, this one was really nice and yes, unexpected. I mean, it's it's gospel music. It's just really. Honestly, we realized we haven't really played much gospel on this project. It's not.
Not because we don't listen to well we haven't really played much gospel on this project so it'd be good just to feature and we're not we're not this is not and this is not for me. This is not like we're we're just featuring a gospel song to to check the the inclusion box. But the song was generally good on Kanjin Bogo is a very good songwriter. The production was also really, really decent. There's a lot of guitars on that joint.
A lot of guitars. So yeah we I'll pick this week there's I mean there's a lot of other music listen go check. There's people like there's people making playlists on Canyon music. Yeah. Yeah, they're all over. If you look for them, you'll find them. But it's really cool to keep up with what's happening. What's been released anyway. Kamasi. Where? By Kanjin, Bugua and Pambio. If I'm pronouncing that right, that is the song we're playing. I the, the, the I come on.
That was Kamasi way by Kanji and Pam Leo shout out to them. That's going to be what are the churches all over? I'm. Sure. All over the country I'm sure. Oh Sam I I briefly I forgot to mention there was also another song that came out called Underwater. There was a music video with Benzema and Sabi Wu. So shout out to both of them for releasing Yo Sam. That was episode 77 of the 30% podcast. Shout out to you. The thing shout out to you as well.
Oh no. The thing I'm not feeling the most is. Oh, I'm sorry. Go ahead. I'm sorry. I'm sorry. That was rude of me. That's hilarious. All right. But yeah, the vibe I'm just leaving this podcast with is man, our CMOS. Just you don't need to apply for the dating show. They shouldn't even be apply. They shouldn't even be a big three at this point. Who should? Yo Kanye should just come and say yo listen, this is actually, we didn't talk about it.
We didn't touch that angle. But this is also a perfect opportunity for. People outside to come in and and. Take the whole beef some. Oh, we didn't talk about the beef. Oh man, it didn't. But but listen, it's getting messy. It's getting messy right now bro. Like me personally, I think Drake's. I know you think it's made, but I think Drake. 'S both Drake and Ross. Was fire that Drake delivered. In my opinion, Drake delivered. Yes, I know. He did deliver.
No, he did deliver. He delivered in, in the sense that he addressed, he addressed, he addressed everything. I just feel like the song was. And it's 20. And listen, it's 20 versus 1. It's like Drake versus everyone. J. Cole has bowed out everybody shamelessly. Honestly, I think. I think, listen, may I think these guys are corny because like, like, like no, because listen because these guys waited for the big guy as AKA Kendrick to say something. Before they start shooting at yeah.
That's true. Now they're all shooting at him. Like, I think that's jumping on the way like the the there was those guys. Why? Why didn't we cross come out and say this? It's those guys you know like when you have a when you had fights in high school and and of course I when neither of us got into fights and neither of us got into fights.
But when we see the other guys the the the other the guys that rejects having fights and random people jump in just to get their frustration of or they hated their homework for last week let's let's kick a a bully on the. I mean the whoever we're ganging up against on the ground just to get that off and say Oh no, yeah, we fought, we fought and then stupid just. I really wonder what Drake did to all these guys, because they seemingly all. Hate him. Drake is suffering from success.
Speaking of Speaking of, what's going to happen to DJ Khaled because all the people on his next album are fighting against. So the bro they're all fighting. They're all DJ Khaled is the biggest loser from all of this. By the way, I I feel so bad for dude bro. Oh man. His next album is just going to be Khaled. His might have to take up rapping now. Khaled might have to. So he actually might. It'll just be like we the best. Exactly.
The whole project just delays and be the best and maybe go go to the girlies now because even the girlies are fighting. So I don't know, fam hip this is, hip hop is. Hip hop is. They're trying to, they're trying to get a little bit out of here. That's what these guys are doing. So city girls. Are fighting. See The thing is, podcast is like in disarray like bro, everything is just. Like maybe it has something to do with that eclipse. I think it's the eclipse.
The eclipse activated. Oh man, yeah, let's let's blame the eclipse. Eclipse activated, activated some problems, Yeah, yeah, yeah, yeah. But anyway, listen, may have picked a side. Me, I'm on me, I'm on the side of Mr. Of course Drake. Of course Drake. In nature, bro. Bro. What a guy, bro. I'm going to be the I just want to see everyone rap. I actually think this whole thing is corny.
Like this is ridiculous to me. Like there's a grown men writing poems about each other, very aggressive poems about each other. It's. Ridiculous fire. I feel like Hip Hop is back, bro. Hip Hop is back in the back, but guys, the. Industry is tired of rubbish. They've had enough of remma and I restart. If you're if you're a conspiracy theorist, that's your take away from this, because honestly, this is very happening, happening at a convenient time. When hip hop was.
Kind of waning. So I feel like they're like trying to like, make Hip Hop great again. Maha. Anyway, anyway, that's that, man. Listen, guys, excited. Listen, that was episode 72, Guys. I like, I've been trying to push man the three CS bro. I always want you guys to remember, please, please, please be confident in your work. Confidence is key. You have to exude that because people can. People feed off of your confidence.
If you're confident about your stuff, even if it's not great, people kind of tend to, like, believe in you just based off of your confidence. Always be consistent. You have to keep on putting on music. You have to keep on doing this music thing like because honestly, you can't take long hiatuses. We're we're living in a time where there's just so many people doing music. So. Please, please, please be consistent. And lastly, guys, work on your craft. Work on your crafty craft. Crafty.
Crafty. Get your thousand thousand thousand hours in. Is it 1010 thousand 10,000 hours in, Sir? Yeah. Work on your craft man, every single day. Even if you're doing the smallest thing, that could be equivalent to doing just like 5 sit ups. Like just do that, you know but in the music industry and you'll be good man. If you follow those three CS, you will be successful. Before before we sign out, thank. You so much for before we.
Sign out. There's something I've been living by and it's actually it's my wallpaper, which I could show you. It's not really that interesting, it says. It's just a simple quote. If there's something you want to do later, do it now. There is no later. That is the procrastinators medicine right there. The procrastinators around the world hate you right now, bro. What? Fox It's going to be, it's going to be me if I said the
procrastinators. But yeah, if there's something you want to do, I mean, that's just basically saying, I know sometimes we put things off because we're we're we're waiting for the right time, we're waiting for the moon and the sun to align, we're waiting for whatever it is. Those things really happen and a lot of times we're in control of our own path. Destiny, right. So you doing The thing is making the thing happen. Not waiting, is making the thing.
You doing the thing at the time you thought about doing it is the perfect time to do it. Not waiting for a perfect time before you do it. I don't know if that makes sense, makes a lot of sense in my head, but that is it. If there's something you want to do later, do it now. There is no later and that is 7 T two. Shout out to everyone who's listening again, please. If you think people, if you know anyone who would benefit from these conversations, we really encourage you all to share it.
This is not that mean OK, we're trying to grow, but but it's also partly for the reason I mean for the for the industry to start these conversations and have these conversations. A lot of people are starting them and having them. There's music podcasts cropping up that's talking about this stuff. So we really. Oh yeah bro. And shout out to shout out to Valerie Modoni man for her podcast as well. Yeah, there's a lot of podcasts doing this.
The proof of concept podcast, like listen, For me personally, the way I see things is the more people, they are like educating people on the music industry, especially using their experiences as a platform to to explain kind of this whole jumbled up mess that is the Kenyan music industry. It's beneficial for me and Sam. It's from our perspective as music producers, from Valerie Modonis, from her as an artist,
as an artist. Another person is super helpful from the perspective, from the perspective of a consumer. So yeah. And that's that's fire. So it's necessary. So shout out to everybody who's who's, who's just trying to like do this thing and and and and yeah move the the, the, the music industry in a positive direction. But Sam, thank you so much for being an amazing Co host. I am honoured to be your Co host as well. And I will sign out now. Yeah, I will sign out now and we will catch you.
Guys in. On episode 70. 3 facts.