I'm in too deep and I'm trying to keep up above my head, be fun and going under. Sorry, that's a Psalm 41 song. Shout out to some 41. Oh and it's some. Anyway, no go. Ahead. I didn't need that shout out. I'm calling that out. So you. Sam, wait, sorry, sorry, sorry, sorry. But when you do turn 41, please have a Sam 41 themed birthday. Party. That's too that's that's too much of of low hanging fruit for me, entirely too much. There doesn't seem to be much creativity in that music.
Yo, what's up? And welcome to episode 68 of the 30% Podcast, brought to you by yours truly, Affirm and my Co host Sam Sam. What's up? Yo, what's up? What's up? What's up? What's up? What's up? We Yeah, What's up, world? And if you are within this universe, within this world, you can indeed listen or stream this podcast on YouTube, on Spotify, Apple Podcast, Google Podcast and Anchor Podcast. And to do that you will just need to type the 30% podcast.
And if you want to find us on social media, you can find us under the At the 30% pod, on Instagram, on X, on Threads, on Tiktok and on LinkedIn. If you want to link and build Yo Sam, what did? What did all the numbers tell? The number 60 when it walked into the club because the number 60 was just fashionably. Oh, it ate. Yeah, 6868 dad jokes for days. Dad, those are even those are the dad jokes for like the the poorer dads. Those Those are the dad jokes you're telling.
He's the ones who are who spent all day at work. What's going on, man? I wonder if, if aliens exist, do they have like streaming platforms? Because we need to figure out how to get our podcast on on those. We need to expand our demographic. We need to expand our reach, our reach to other. Galaxies, our target audience. Yeah, yeah, you need. To be more inclusive to the alien. Audience Andromeda Galaxy. They're they're really feeling for some Kenyan music news.
I'm pretty sure about that. I could bet my whole life. They're probably outraged that nobody's covering magic industry. Imagine that. The Andromeda. Yeah, yeah, yeah, yeah. Anyway, I'm. I'm doing good, man. I'm chilling this week. This week has has flown by. They're flying. Cool actually. Very, very, very productive. I had a studio session. It was one studio session but like with two different artists, Cookie and Jovi. Jovi himself. Yeah man. So that was a really successful
session. Very, very happy with what came out of that. Nice. Yeah. That was kind of the highlight of my week, man, recording those guys. Yeah. Did that do anything else? That was particularly just studio. Interesting. OK And yeah, I think it was just studio. Studio was the most. Oh, no, actually, I was in the studio twice. I was in the studio on Tuesday. Who was the first time that you forgot about? Oh, OK. No, no, I was. In the studio on.
Tuesday with Cookie and then I was in the studio again on Friday. OK, Oh yeah. Also. Also, this is a good time to mention Cookie and I will be releasing new music the 22nd of March. We're releasing a song called Zombie, which we're so excited for. Like my sound defect. Yeah, That's, yeah, yeah, yeah. Fire. Why are you looking at me like that? No, it's it's just it's fire. I was I was trying to get some validation for you for my sound
defect. But it's alright, don't worry about it. Oh, your sound effects were really good sound. Honestly, when it comes to sound effects, like there's nobody doing it better than you. The innovation, the artistry, the dedication and the consistency that you do. To the sound effects world and top 10, not not #2. You're not even in the ranking because you're like outside of you know rankings for mere models like you're you're you're otherworldly when it comes to
sound effects. Sam, also listen I I think it's time. It's time that. Let the cat out the back. This. Yeah, Yeah. Break the news. Let the cat. Yo, let me just say fam before you even go, guys. I'm not even going to let I'm sad. I'm just going to start with that. I'm sad, but I don't want to dump. You're making. It's a celebration. This is a celebration. Look, I'm raising my glass of orange juice. I'm raising my glass of of orange juice or mango. I can. I can confirm that is.
Yes, I'm. I'm sad. But but but I'm also happy for my guy. All right, let's break the news. I'm. More, I'm more surprised that you had to say it's either orange juice or mango juice like you. How do you not know for sure which one it is Sam? Like. Like. I feel like they're so distinct, like you can't make a mistake. It's either or. It's mango juice Let's. Wait. Anyway, so the cat that's in this supposed bag. Yeah, what's the cat, bro?
Well first I want to preface this by saying the podcast is not going is not going to end. The podcast isn't going anywhere, but I am actually embarking on a very big move. I'm actually moving out of the country at the end of the month. Crying emoji? Crying emoji? Crying emoji. Yeah, I will be moving and yes, I'm moving to live elsewhere. The country in question is I'm moving to the United States of America. Was that those Trump? Land only those that was.
Shocking. Yeah. Crazy. Ohh, he needs to go and find in. That's what are you going over there? Yeah, I mean, I mean, like there are certain opportunities there, as you guys would have heard me talk about a lot. There's an artist who I work with very closely, who I manage called Foster Nicks and it's also one of the motivation, motivating factors for me to move back, to move out there.
And yeah, just kind of pursued the music industry, the music scene over there, but it doesn't mean that I'm not going to be also be very involved with the music scene here. I can, I believe I can still straddle both worlds. So yeah, that's. So that's going to be a really big in terms of our pause. But yeah, in terms of in terms of the podcast, it's not going to change like.
So we're still going to, we're still going to be releasing weekly podcasts, Sam and I, and it's still going to be, it's still going to be based on Kenyan. Content, content, content, content as well. Yeah, there might be, I mean, I mean so while you're out there, there might be a slight like not. Of course the the goal is still the Kenyan, but then we might involve a lot more into the podcast just to have more
information and all that stuff. So it's actually a pretty good, good opportunity to get more because yeah, a lot of what we're trying to do is over there. So you can actually drag in anyone we. Need to and and and that that brings the second point. So the thing that might change a little bit is our format for our interviews. So that's something that we're. Really working because AFAM can't fly everything I've said Logistically, yeah, because AFAM can't fly back every single
time. To interview, you need to do interviews to interview artists. Actually, I'm not artists, but people in the in the industry. Yeah, yeah, yeah. It was really not part of our budget. And yeah, if you've noticed, like we've kind of slowed down on the interviews, though we do have stuff lined up, but it's just that, like, we've just kind of been figuring out like how to conduct this new style of interview. And definitely it's still something that we're figuring
out. But yes, the podcast will feel the same. Like you guys will just know that like, I'm not in the country. I guess I don't know if that breaks the 4th wall. Well 4th. Walls. That's something. That for breaking don't you know Yeah man that's that's yeah it's I mean it's it's it's both side and good news right because because you're going out there to yeah to achieve specific things but then again like. For sure, but still music, man. Still music but.
Still music. It's all about the music. Yeah, I haven't good yet. Shout out to you bro again I. Recently, Yeah. How was your week my? Jar of of mango juice to you. Hope it works well. Podcast doesn't stop. We keep going. How was my week? My week was great. My week? No, that's a big lie. I had a horrible week. I'm just going to say my week was less than ideal. It was just one of those. One of those. One of those How? So yeah, just one of those where life was just doing what it does
and it's just not being being. Yeah, But it was. I was all right. I got some stuff done working on another documentary, which was cool. Yeah. It's a documentary about some girls in a school in, I want to say thicker. I don't remember. But yeah, so it's like one of these awareness things don't get pregnant in school. So it was really good. Happy just to to put that together. So we're working on that. Hopefully it comes out well. Yeah. What else? What else? What else? Nothing else, man.
Honestly nothing else apart from music getting my my I'm learning how to like finish my projects and not just leave them leave them halfway and walk away like I'm not into like walk on music and then bounce it. Even if it's not at the the the best place it costs just at least bounce it to have some sort of finality because my FL and the way my my what do you call it. The my not just logic my my technology for me has been has been anti anti my music career.
Recently. Yeah, with the crashes and everything. So I'm just trying to figure all that. But yeah, figure all of that out. But yeah, that's that. It's been cool, man. It's just, it's just been a week. It's been a week, it's been a week. It's. Been AW double. Has it been a week in the news? Has it? It has been a week in the in the news actually it's been a big week for Kenyan. Well, not big, but like. Medium sized, medium sized to
small. Some medium sized to small did you see Spotify are going to be releasing? Well, you actually put me onto this into this news about the the videos do. You want to do. You want to tell us more about them launching music videos on Spotify? I would love to if I can find where that thing is. I can. I can read what I have for now. So apparently Spotify is kind of, you know they're they're creating like a beta for Spotify
premium users across 11 markets. You guys will be happy to know that in these 11 markets, well, let me just name the 11 markets, it's going to be the UK, Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia and Kenya. So they're going to be testing. This new beta random random addition to that. I don't know why, it just feels so. No, we belonged. We belong there. We belong there. So anyway, the obviously the US
isn't in the list. I feel like usually they they treat the US as like the the golden crown jewel of their. Like it looks like everyone is starting to to to forget about US now. Like, I think the whole world is. No, no, no, no. I I feel like what they do is they like to test things before they integrate it into the US market. And I I feel like they they really, they don't like disrupting the US market too much because I think they rely on it a lot. I don't know, That's just my
opinion. So. So yeah, I mean in the official statement, Spotify highlights the value of music videos for super fans who want to rewatch the videos they love and share them with friends or a casual fan on the lookout for new releases and stuff like that. Sam, will you be watching music videos on Spotify? Absolutely not #1. Because I I music videos are not like the first thing I go to. And I'm not. I mean, it's part of the art. There's nothing to gasp there
for. That's just drama for no reason. And so music videos are not, I don't know. It's. I mean, it'll be cool to see, but I'm never, I'm not good, especially if I'm not. Are you trying to say the music video is dead? I don't think it is. Maybe it is. Is the music video dead? Is it dead? It's not. I I would say it's not as. Important. I don't think it is music.
Video is not as important as as it used to be except for like the big artists because a lot of now now maybe some of the bigger artists they they have the budget to to spend on a music video and like they have the distribution channels. A small artist is possibly better spending his money on social media engagement and social media. What do you call it? So TikTok. Especially TikTok, TikTok. But, but, but you'd argue that for social media. But you'd argue for social
media. You need visuals and for. You do a lot of times. The the visuals come from music
videos as well. Yeah but but I don't know I don't know if you've noticed that the the the there's not as there's a lot of visualizers more more visualizers and more like in like we're talking before this like more like real life content of just people reacting to the song rather than a big production and and lights and wardrobe and all that business like a lot of. I mean that's still been done obviously, but even this type of videos that we're seeing or
rather I've noticed the type of videos that we see are very stripped down, very simple concepts, very because that for. Me what I've what I've noticed is there's a lot of visualizers going on especially like even the Nigerian market they'll do a lot like even when what's this song Commas by Ira came out. They released what they said is a visualizer. Although it's really high quality. But it's it's it's mostly lyric videos. Lyric videos look like the new wave.
Like, yeah, that's like and people have people have matched people like they've matched the the lyric video and the visualizers together. So a lot of the visualizers have like lyrics going on and then you just see the artist doing something. It's very easy reaction to the song. Even when even when Meg released the his song the this to to Nicki Minaj, it was essentially it was essentially A glorified lyric video. And I loved, I loved that. Like, I love seeing the lyrics
as well. I don't know why lyric videos are more I feel like they're even more entertaining. Than music videos. It's the reason why Netflix is is there's like a, there's a, there's a, there's a higher use of subtitles even for like English films for. People and English. There's it's some people, yes. No. What's going on? No, you're right. Because when we went to the when I went to the movies to watch Dune Part 2, I was like, something is missing and it's a subtitle.
Subtitles. Watching everything with subtitles. It's really weird because that's what's that's that's the that's the social media. I feel now this is my opinion, but it's from just what I've seen, I feel like social media has has funneled all content into or most content into very easy concepts, very quick concepts. They want to see a human being doing something and they want to see if the human being is talking. They want to see what they're saying in white, Ori and and all that stuff.
And there's even a bigger like if you look at the animal videos, there's like a lot. There's a there's an influx of a lot of animal videos where the there's subtitles and the animals are are speaking like human beings. It's just weird. I don't know why you've got into the place where we want to. See, I'm sorry, I'm not on that side. Of you're not. Oh, I, I, I watch an abnormally, an abnormally large part.
I mean, I found, and I'm normally large part of the, the people who watch dog and cat videos on Instagram. No, I watch cat videos a lot. I'm. Not, but you don't be seeing those. Haven't seen the ones? Oh, they're there. Oh, if if you go deep enough, they're there. So I don't know why it's where that place where we're. In. Deep. OK, sorry. I am I what can I say? I I enjoy looking at animals being animals.
I'm. In too deep and I'm trying to keep up above my head be fun and going under Sorry, that's a Psalm 41 song shout out to Psalm 41. Oh, and it's some Anyway, No go. Ahead. I didn't need that shout out. I'm calling that out. So you. Sam, wait. Sorry, sorry, sorry, sorry. But when you do turn 41, please have a Sam 41 themed birthday party. That's too that's that's too much of of low hanging fruit for me, entirely too much. There doesn't seem to be much
creativity in that. I appreciate the suggestion though. You're welcome. Yeah, so back to Spotify. That's that's become the content. That's become the content. So the music video is not necessarily dead. I just feel like maybe now you shouldn't be spending so much on on getting like $100 million music video, but more figure out how to make more relatable content to people. Because that's what we're what, that's what we're seeing.
Well, but I I feel like music videos are still very clutched though, because like because, you know, you cut those Video Music videos up, you put them in the dimensions for TikTok and reels and everything, and then you can really like, you know, keep on prolonging the life of the of the song by having all these visual representations on social media, right. So I feel like the music video is still very important. I just feel OK, especially like for smaller artists.
I feel like. I feel like. You feel like it's important for smaller artists. Yeah, I actually do. Like on the opposite, opposite side of that, I feel like. Yeah, because because I feel like, no, no, no, no, no, no. This is for for me personally, like, who's a big, like if Jack Carlo releases a music video? Sam, do you know how much I don't care about watching that video? I really don't care. But I like his music. But I just.
I don't. But see for him, for him, it doesn't matter whether you care or not, because the fact that he's that big, he's going to get numbers regardless, But the smaller artist is not going to get those. Numbers at all. But he doesn't. That's that's why. That's why I'm saying it's not that really it's not important. It's more important for a small artist because this is how people are going to have an image to attached to the music that they're listening to.
Do you get what I'm saying? Like for a for a smaller artist, it means more to have music videos, because you're going to have like this is the Ave. in which, like there's going to be a visual representation of your art, right? Yeah. No, I understand. I understand your angle in in in the sense that what really matters is like, OK, like how are you pushing an artist you're releasing consistently your marketing appropriately. But I think that visual representation is a.
Big part? Yeah, you can get the visual representation in other ways too, right? In other. No you can. You can, yes. But and what I'm saying is the music video seems like the the because it's it's the more budget and labour intensive of all of that. So like for the big, for the big artist in terms of a return because again it's still business right. So the music video is going to get their their return and this is a really terrible video or you've been cancelled.
The music video is going to get is returned regardless because you're a big artist and so you you're going to get those numbers. But a smaller artist there won't be as much of A return because they're really small. So are are are you better, better spending your money saving for maybe your hits and the songs which a lot of people know or and and that only And then focusing on maybe easier ways of being visually out there is what I'm trying to say.
Because for the bigger artist for like a Drake, for Nicki Minaj, for whatever it is, they are going to get the numbers regardless. And those numbers actually, let's check in. Those numbers are not as big as they used to be like. There used to be, yeah. I mean, like back in the day, the music video was huge. Like, you know, when we still used to religiously watch trays or MTV, Yeah, there was, they'll remember channel or there were more. There were more.
Ave. used to watch them. Now that we've shift shifted from TV and now we're streaming, it's there's not as many as much more as many avenues to watch music videos as we used to be. So like like I don't know if the beat is still on, I remember. Oh bro, I used to. I remember coming home from school and watching the beat. And I was. Never allowed to watch the. Beat hyped. You were never allowed to watch the beat. Oh, Sam, I'm so sorry. The beat was everything.
I was never allowed to watch the beat the. Beat was everything. There's one There's not. I don't know. Should I say there's one's no, don't worry, don't worry. Skate, skate past this quickly. I'm not about to get in trouble. Show it to my parents. I really don't know if I should say. Should I say it? No. So I mean, I grew up very. Say it, say it I. Mean I don't say it. My parents are listening to the podcast. So it's good to I'm definitely
going to get. I'm definitely going to get a call talk about Sam. Sam. I heard what you said about us so in the and that's not my dad's voice at all. No, no. Is it my mom's voice. No one's voice in my family. So I mean grew up in a very Christian household and so music videos and things like that we're not was not part of our in fact even watched cartoons like on Saturday morning, race was spent working like I didn't watch no cartoons and all the good cartoons came in the morning bro.
I missed all of them. I missed a shout out. Wait, so you wait. You never you never watched like Club Kiboko on Saturday mornings. No. Nope, not at all. I used to watch that in my heart at like 1:00 PM. There used to be that art show. There's that art show that came. You know, the guy who makes like he made, he made, he made like portraits. I mean, he did like art with like clothes where he'd lay up the clothes on the floor and then you look at it from the top and what does it cover?
I remember that. That's what that is to come at like 2:00 PM. That's what I used to catch. That's. What is to get you have bro, you have opened up a memory. I didn't. Know and then they used to do like the the plaster and everything with the mid like I. Remember him. Tissue paper rolls. And I loved. I loved that guy. Yeah. So that's all I could catch, you know, for me, no network, none of that. I was very. Sorry, my mind is blown right now. OK, Sir, no, I just forgot all about that.
Forgot. About bro. Yeah, yeah, that's what we used to watch. Never. Never watch. No, no. There was once. There was once my dad came home and he caught us watching another. I think it was Burn that did burn the music video for Burn. Yeah. Got in trouble. Might have gotten beat that day, honestly. Oh my. God, so yeah, music video is not like a really huge part of my childhood. Maybe that's what plays that's playing into how I feel about them now.
But either way, music videos are still going to be music videos and they're turning into like more Movies Now. Like there's concepts and just like see what people are doing out there and that's very hard for the smaller artists to attain, so. I think, I think the music video, the music video, OK, it's not as like novel as it used to be. Yeah. Only because the access to making a music video has been severely lessened or isn't eased. Eased like it's easier to do. Sorry man, we have we make
music, man. We're not. I'm saying that with an English minor anyway. So telling yourself snitch. Yeah, so listen, like, I feel like it used to be so exciting to see. Like like a music video back in the day. It's like, damn, because you know, not not everybody had access to shooting music videos. So it was just so much cooler. Now every artist, even the the smaller artists are able to produce music videos that are still at the quality, yeah of like even the the the big boys, right.
So now when we live in a market where like it's saturated and this music videos popping up left, right and center, it doesn't feel as special. Which is why I feel like I don't care that much for music videos. But that being said, I still do firmly believe that music videos are super, super important for smaller artists just because it gets your image out there. Like because listen, the first thing that like OK, you and I like we're in the music industry fine.
But the casual listener, the first thing when they they do, when they hear like a new artist, like they're going to go on YouTube and search Artist X, and if there's a dope music video to match, then you know. That's not to build the perception. It's going to really help. Yeah, yeah. It's going to really help, you know, retain those new fans because they'll be like, oh, OK, this is really cool, you know? So yeah, now The thing is, Sam though, back to, like, the main topic.
Are we going to go on Spotify? To watch, that's exactly what I was just thinking like, like, because because. Because, like Sam. It's been done to rival YouTube, and YouTube is free for the bare fact that YouTube is. Free. And let me just sorry before before you go, before you go on, this is not like a very new concept because Apple has had Apple music has had videos for a long time. So this is not new. This is just Spotify catching on to. That's the thing. Remember when?
When? Remember when Drake released that song with With 21 Savage, produced by London on the Beat? What was it called? Do you know the one I'm saying? And the the video came exclusively on Apple Music. Ah, was it called? What Was The Drake? Ah, the problem is, they've released a whole stupid album. So Drake 21 Savage. Spuriously typing. Yeah, I'm really typing. Yeah. Was it knife talk? No, it wasn't knife talk. I. Just picked the 1st.
One anyway, this so I know they they released a song. It's OK What was it called anyway? They released it. They released, they released the video primarily on Apple Music. Yeah, and I felt like that was such a, it was such a task to keep on going to Apple Music, to watch, to watch that video. Yeah, that's not like the best video needs to be the most accessible. I guess it just took so much out of me to keep on having to go to Apple Music to look for the music video.
Like, oh, the song was called sneaking. The. The song was called sneaking. Yeah. And then also my other argument was, I know Spotify rolled out the whole idea of having video podcasts that are that are exclusive to Spotify, right? Yeah, I. Feel like that shit. Like that shit does more harm than it does good for the for the podcasters. Like even if you look at like the biggest podcaster, Joe Rogan, like he's he's renegotiated his new contract and grabbed on YouTube.
Like YouTube is really important for for visuals. It's too important, man, because of that magic word, he said. Sam, it's free. It's free and they have the, they have the, the, they have the years of experience in the structure in terms of like they own the the the video algorithm, but they do still play catch up though sometimes. They do, but I think the I think the Spotify canvases are really cool. But if I'm being honest, I feel like the the Spotify music video will come and then.
Might not stick. Go like it'll just be like one of those things that like, yeah, it's, it's pretty cool, right? But like it's not going. To be really trying anything, aren't. They. They're trying a lot. Yeah, they're. They're trying a lot, but yeah man, shout at them. We'll see how it goes, I don't think. I don't think it's going to replace YouTube, but it will be interesting to see how they how they roll it out and like the different things. And all of these guys are trying
to like and it's so funny. Like they always try and like compete with each other. Like Spotify is trying to be YouTube. Spotify is trying to be Tiktok. Instagram is trying to be Tiktok. Tiktok is trying to be Instagram. Because on Tiktok nowadays the new meta is posting. You see how I said the new meta. In it, the new meta is posting photo slides on Tiktok, and that's what actually does really well. And so it's like they're all
just trying to be but. Yeah, it's like there's five, there's five main things, and everyone gets their turn with with. Yeah, But Speaking of Tiktok, Sam, those big There's big news about Tiktok this week, was there? Oh yeah. My brain was working there. Yeah. So the US America and China fighting. America and China fighting and and and TikTok is is cutting the
crosshairs. So basically what's what the America has passed the US They've passed a deal or rather they are trying to get a bill signed that would ban. No, that would that would require bike dance which is the owner of TikTok to sell the controlling stick. Yeah, yeah, to sell the controlling stick or they'll be blocked. The reason they're doing this is because the US is it's politics. So the US is scared.
It's not scared because the US is cautious that TikTok is being used for like espionage and all that, like to use to and mining information that could be used against the US by China. How do you feel about this whole thing? It's a lot of country politics. I really don't know. I feel I mean it it their fears would make sense because then again I've I've, I've watched some of the I I think I watched the, the. CEO. The court. The court appearance of one of
Byte Dances CEOs. And just from watching that, Sorry. He's called Show. Yeah, yeah. So and just from watching that, I was like, all right, so this guy is definitely like the way he was. He's dancing around questions. They have a right to to maybe be cautious, but there's 117 American, 170 million Americans who use Tiktok. So that's going to be like a huge, huge, huge hole in their in their. Everything will change that. That'll change like, especially for the music industry now
marketing. Especially having TikTok, yeah, yeah, that would be and and we're already seeing TikTok, TikTok Face, what do you call it from from Universal and all that business. So they're already on the down foot. So this will be like an extra blow for them. Yeah, I I I saw, I saw like
shows response. It made like a response about TikTok. I mean about this whole thing and what I think Tiktok are leaning on the angle of like people learn so much on Tiktok. There's so much education to be God, there's so much information sharing content like, and you know what? It's true. But me personally, Sam and my opinion on this might be a bit controversial. I think two things can be true.
I think Tiktok is an amazing platform for discovery of music, education, discovering knowledge that these people try and keep away from you because you know, there's also a lot of accounts that share like things that like, you know, maybe the government wouldn't be too happy with you knowing and shit like that. Like Tiktok is genuinely. Tiktok is definitely a conspiracy.
A conspiracy Breeding. World it is, but like the but through all that all that guck, there's a lot of good information you can gain from Tiktok. But I think two things can be true because I genuinely do believe that that app has been used to collect all our information like it's. I don't I I don't doubt that they have everything like even like me me. I've been on TikTok for like what since since Kovid. Now these guys have my information. It's scary to know that they they.
They. Like they they they have like a they have my digital footprint, right? Like they just have me in that it's it's so compromising. It's a very powerful tool and it's a very powerful tool because people get on it willingly. They're like, no, they've, they've made it, especially integrating it with the music industry. They've made it and music, it's like like those two things are
almost together now. So it's like the music has to pass through TikTok and so now for an art for and music is one of the most consumed forms of art, right. So for people to enjoy their music, they kind of sort of go through TikTok in a way. And that's just it's just like it's such a it's it's a mining data mining ground for these guys. It's their their servers must be overheating. It's craziness. But yeah, we don't know man, Let's see how it goes.
Of course it is going to happen in the US and then we'll see whether that other countries take, take example of course the bigger countries first, the US, the UK, all of them. And then as Africa, we'll be chasing 20 years later to ban TikTok like we always. Do. Yeah. OK, so Sam, in more Kenyan news, I saw an interesting article about Mordecai decks we we played on the podcast like two weeks ago, so it says had the band's Mordecai set the record straight over Soul Generation
deal. So apparently there's there's some furor about him signing a deal with Souljen and most people. Most fans are worried that this might spell the end for for Hut the Band, but apparently he he says that Give me a second while I find exactly what he said. But he essentially says that this is a a publishing deal and he doesn't want people to be worried that Heart the band is going to end because oh here, here is his specific quote.
He says what I signed was a publishing contract and what some of you guys don't know is that I am a songwriter and producer for other artists. There is music that I do outside of Heart the band and that is the catalogue that Soul Generation is going to be handling for me. Listen, for me, I want to start with congratulations man, because you know, publishing is where it's at when it comes to the music industry. So get that bag. Like, I feel like, yeah, sometimes I feel like fans.
Fans, you know, But it's, I understand because the, the, the business of music is so convoluted and confusing. So it's even hard to explain to artists, to fans, to the casual fan, that music is divided into two the publishing side and the master or the. You know what I mean? Like and and publishing is a whole different world where you're you're writing songs and maybe you're not the one singing it, but like. They're still involved. Via You know what I mean? Like via publishing.
So yeah, I I think, I think, I think that this is, this is a good thing for for Mordecai. I don't think it's something that people should now start being like. But people are attached to, people are attached to. To the band. To hatch the. Band and he's trying to go solo. He's because people only see the the, the, the, the superficial things. Yeah, he's trying. To go solo, he's. Trying to do a. There's something, there's something going on in the heart, The band camp, Nobody.
I mean, he's been going solo before. Oh, yeah, yeah, yeah, yeah. That's. The they're not on the same. They're not all on the same page. Yeah. And I've noticed it. Konza in their show, I've noticed it because he usually comes there for himself. She's like, yo, just calm down, man. You're doing entirely too much. Relax. And he has been going. I mean he's he's, I guess, I would say he's the one who has had a lot more tracks outside of the group like he's been. He's been on a couple of of
releases. Yeah. And I mean that's that's a testament to his, to his. Not that the others aren't talented, but that's a testament to his hustle and his his that's what he wants to do. So shout out to him man, he's really cool. I've I've been in the studio with him a few times and he's. So now this is like outside of Mordecai's situation, do you think it's it's beneficial if an artist, and I just want to reiterate this is outside of heart, the band, this is now
where we're in hypotheticals. Do you think some if like an artist is genuinely like the stand out act in a band or a group like Beyoncé for example. Do you think you should urge them to cut themselves out of that situation and go solo? Or do you think there is benefits in in in sticking to what even brought you into the limelight in the 1st place? Because obviously you wouldn't be famous if you hadn't been associated yourself with the band in the 1st place, right?
It's just that you stood out once you got that platform, do I think. It's beneficial. I think it is beneficial at some point. I mean we we see, we've seen, we've seen a lot of artists do that. Like a lot of artists in groups leave and be the standout and thrive. Yeah, and thrive in both. Hip hop in? Well, it's mostly like hip hop and R&B rock people. Rock people rarely break up, do they? But it's unfortunate though, because like, listen, like the
other people usually struggle. They they do, but it's the name. Me, the other *NSYNC members? Some. I don't. I don't even know. I don't even know who that. They're all just. Do you remember? The support members of Destiny's Child, Do you remember the Destiny's Child? No. No, no, no, no, no, Not Michelle and Kelly. The other one that. Was great to say before. What's her name, do you know? The ones from before, No, I can't really. I. Don't.
And who is The Who is the other guy in Black Eyed Peas? So we know. We know, Freggy, and we know. There's apl.de.ap who there's another guy called apl.de.ap and it's G. Listen, that's what it is like. It's the nature of it. If if one usually an artist, an artist usually like rises rises to the top and that's we can't hate on that. Like that's what happens. That's the music industry there and labels are always going to to see one person who would be successful.
It is because we're attached to the whole story, but at some point, that story. So when these things happen, do you usually do you usually paint the person who separates themselves like as a villain, Like oh, you will just wanted you just wanted fame? Yeah, you think you're better than everyone? I. Mean you can't really, you can't really do that, can you? You you, because you don't know the full story.
Some of them are like it's malicious and they they just want all the money for themselves and then there's fights and stuff like that. But then I think others, we don't know the full story, so we can't really say that. But there has been, I'm sure that there's been breakups that have not been very nice like with like slaughterhouse, like recently slaughterhouse broke up in the past like a couple of
years. So that was like a rap group and their business went public like I don't know if you followed that whole story when they were fighting on on live Joe and and Joel and all of them and Royce and then we're fighting online so and and it there's a there's a narrative that's painted that or someone was not part of the group and they're not doing the work. So it we really don't know until
we know like the full. It would be a nice documentary to see what why why groups broke broke up and and just go through. That's usually because now I'm telling you 100 like more times than than none. Yeah, it's usually because one part person in the group. Thinks thinks they're. Just has way more like it's just doing way better than the rest and starts to feel like they. They're being held back. Like when when the contracts
come and every, every time. So you're a group of five and you're like, yo, listen, we split everything 20%, but then you realize, yo, everybody's here for me. Exactly. Most of the audience coming for me. So I mean 35, yeah, Yeah. And then the other group members are like, wait, but we sat down in the room and and and did that then. Now there's fight, and then I'm here.
And then because, because people come and tell you like, bro, listen, if you broke up from the tour, did your own album, went on tour by yourself, you can make so much more money. And then like that's when that's. Everybody. It's always it's always once once one person gets the even the group start getting individual managers, that's when you know all right things. Things are starting to go much. You should only have individual I think, and lawyers have individual management and
representation for your lawyer. I don't know if that's what's going on here, but shout out to no, no, no. No, no, please Sam. This was all separate from the half the band situation. Please quick, quick run back saved by Afro. That was, that was very hypothetical. That was that was the best hypothetical, Sam. You deserve a ball and a ball and offer that save that you just did now. Sorry I was testing you. Yeah. No, no. This, this definitely this is
hypothetical. They call me David Raya. In my hood, this was. Raya is doing good now. Now you'll be talking about him. You guys have been. Complaining about your for sure, For sure. Oh yeah, yeah. By the way, Arsenal, when the quarter finals start. Yeah. Anyway, super happy. That they're going to bounce in the next round, all right. What's next? Shut up Boom Play? Boom Play is hosting an inaugural Boom Fest, which is set to kick off on the 6th of April. So apparently this Boom Fest is
the Kenya edition. We'll celebrate the country's music with a star-studded artist. Line up featuring Calligraph Jones, Nadia Mukami, Arab Boy, Femi 1, Nameless, Bahati, Willie Paul, Saru Boutros. Furthermore, Waqardin Ali, Brooklyn Boys and VBI want to read a quote by the East African Managing Director Martha Hero, who says Bumply is poised to continue building assets and creating avenues to spotlight unlock growth and development
for the African music ecosystem. In light of this, we have been translating our unique music offerings beyond the platform to the communities of the music in the industry towards impact. I just want to read this as well. The decision to choose Kenya for the maiden edition of Boom Plays live music asset Boom Fest attests to the relevance of our music space and the need for us to amplify what we have. That's cool. Shout out to the people at Boom Play, man. Yo, Shows are always definitely
good for the artists. You know? That's really like, if there's if there's an excuse, if there's an excuse to have a show, it should be hard because like artists like, at least that's that's how we get the well, how artists get a bag. Yeah, yeah, yeah. Mostly through shows. Through shows. Seems cool. Won't play again with another another, another initiative to to put music on. So that's cool, that's cool. Is there anything else? Can we get into the music? We can.
Let's get into the music. Oh wait, there's something hard to mention. Sorry. Oh, sure. Really, really great. DNA said is done with fame and music, which is really sad. Pardon, DNA said, is done with music and fame. Oh, why are you sounding so? Different. I feel like. I feel like that's the right tone for this news like Oh my gosh guys DNA said is done with music. Like no. Anyway I just school. I I it's interesting seeing that someone has gotten to that point.
People they've seen a lot of the older acts wants to just maintain a career for the rest of their lives. But it's not bad obviously. But then it's interesting scene and he's done. I guess I just want to say because to big him because he's done rather he's had us a place in the industry with some of the music that he's released. So shout out to him man and good luck on your future endeavours. But people don't ever really leave music. That's the thing people rarely leave music.
Music is always part of it. So we'll see, we'll see. Just wanted to mention that it's always. Yeah, it's always within you. Yeah. Like I said, good luck on his future and demo. That's definitely a Kenyan legend for sure. Speaking of DNA, I didn't have anything. I don't have anything after that. I just wanted to just call half a segue. You finish the segue, you finish it. It's a collaborative thing here. It's a it's a partnership that we are. Speaking of DNA, do you know
what's in my DNA? Music and. That was the that was the fruit at like the bottom, the bottom bottom. The one that's hanging long from isolated from everyone else. But that was good though. Thanks. Thanks for the save. Yeah. New music. So this is what I listen to. Bro Hartum by Sir Caleb Aweeti, did you say? Who's that? I said. What was that? Oh, that was the song. Sorry. That was. Yeah. Anyway, yeah, I I I listened to Khartoum, a really good, really
good song. Shout out to Kaleb Owiti. There was Baba, I understand by Papa and Anatu. I don't know too much about this Papa guy but apparently he's in the diaspora. So shout out to him for releasing music and representing Kenya. Out there, there was Beshtiyangu by Fadamo and Haji Shres. Yeah, I like. You know what? It's Fadamo is one of my favorites. Yeah, Fadamo is. Hard. It's really cool. I enjoyed that song.
Yeah, he is. He is rapping Black Market Records, Black Market Records. There was Yumba Yumba by Parotti and Kapi. That was hard. There was Drip hard by P Wesh and Jerry, Did you listen to that one? Yeah, yeah, it isn't some of it. Jerry is also nice. That was a decent song. Then there was my other favorite black market record artist, Tesla. She released a song called. Situation ships. Shutter to her.
And then I guess I also listened to the last one on his shutter was No love here by New Funk. It was a kind of sad. Yeah, it was very sad. Listening to it, but like, yeah, it was a, it was a good song, very Spacey, very sad because of the crystal like messaging. Yeah, yeah. Yeah, that was cool. What did I listen to? Not much. Let's see, Let's see, let's see. Let's see, let's see, Let's see. Let's see. Oh, trio. Miri. No, no. No. No. No. No. No. No. No. No. No.
No. No. No. No No No no. No. No, I have to do. This. It has to come from me. Oh, you guys should know that Sam released some music this. Week. With an artist, a gentle lady called Rimini, Talented Sam released a song called Lovers on the Lord. Very old Schoolish RMB. We tried to get that song. It's a song. It's it's the song that has been in. I think we started that song in 2019-2020, maybe so something that has been now. Did you did you also mix and
master? I did, I did, along with the The Goodfellas down at Hillside Studios. Shout out to Hillside Studios for all your audio mixing and engineering needs. Really cool guys, Ryan and and Ian. Ryan was the one who helped me out with. This Are they actually on the hillside? Yeah, they're. On a hill. OK, sorry, I thought we were trying to plug. Plug them so they. Get more No. Yeah, it's actually on a hill. But yeah, so it's a really cool song, man.
I I I I mean, like I said, I think last week or the week before. R&B Real R&B's back, and it's back because of Sam Real R. And B back I didn't know if I brought. Real R&B's back. That's the title of this name. Real R&B. 'S back. Let's do it. Any promo would help, so shout out to Ruby, man. It's a real cool song. We're working on some more music so I'm very excited for her. Yeah, go check that out. Support the sister. She's really cool man.
Shout out to her now off this self promo train. I listened to Triomio Wanga very bad. I Triomio is one of the guys who I really enjoy listening to. I think it's very cool. It's very talented. Also really young, so he has like super promise Wanga very bad. You can't listen to him once, you can't listen to him twice, You have to listen to him thrice because it's Triomio. Triomio Yeah, yeah, yeah, yeah. Yeah. Yeah, please. That's AFAM. Go ahead. Everybody afam AFAM Math St. Evo dropped.
It's got another way. That was a good lesson. Then what else? Honestly, this week I I should have been more diligent. I didn't do my due diligence in like listening. Listen, I went. I skimmed through songs I didn't like, give it the amount of time I usually give it. But yeah man, that was, let's see Fire by Mojo sounds and and and Jay Rocks. That was cool. BT also released a song called System Muteo. BT is a is a cool artist too.
That was it. I don't know if there's anything else I paid super attention to, but yeah, man, that was that was that. Yeah, so some. Listen, are we doing self promo? I think it has to come from. You. No, no, we're not. This is no, we're we're playing this song that I think was the best this week, which was Lovers on the Low. So guys, this is a song majestically by some lovers on the Low. By the cover. Coming out soon, yeah. Say it's not the wake you feel.
Don't you deny the fever when you set your eyes on me? A sudden hit. A soap for fire high on your supply. We've been lovers on the lawn. We've been lovers on the lawn. How the sugar sweets. We can't go to somebody. You're the only one I need. Show me colours in the rainbow. Ain't love the same. I'll give you the key. Will you play with me? Perfect. Except for me. I feel, but I fly. We be lovers are the love.
That was Lovers on the Low by Ruby Nina, produced by none other than Ari is late to the party, AKA Sam AKA Jade Dire AKA the guy who makes the fierce beats in the world. Explain to people why. Yeah, we can't really say it was light to my whole government up here. It's nothing bad. It's nothing bad. It's nothing bad. Oh my God. Oh my God. Well, it was produced by some really talented guy. Anyway, moving on forward, moving on. He's. Running away. Yeah, yeah, yo, that was episode
6068 of Z Podcast is somewhere. We're quickly approaching episode 100. By the episode, 100 will be upon us faster than we know it. So, man, listen. Yep, 686917 almost under 70 more episodes, which is a lot Dang. It's not. It's not too much. It's not too much. So, yeah. Sam, as always, a pleasure recording with you. Yeah, you are. Yeah, man.
Thank you, thank you, thank you. Listen, I I like, like, I've started saying and I like to say, man, if you're in the music industry, and realistically in any industry, always remember the three CS, you have to have confidence because you don't have confidence in yourself. Who's going to listen to your music? Nobody. You have to have consistency because right now we live in an era where everybody wants to release music, everybody wants to be an artist. And if you're not consistent,
nobody cares. And lastly, you have to focus on the craft every day. If you can do something related to music, it doesn't have to be a big thing, can be even a very small thing. But just try and focus on progressing the craft every day and you'll make it. Yeah. So that's all I have. That's all I have for the people, Sam. Dope. That's dope. That's dope. Hope that people heard you so. Yeah. I I'm just like this is something I read this week that I just want to plug right.
So it's it's it's by debunk media I guess you can search them up on on Instagram debunk full stop dot what do we say Debunk full stop media on Instagram. It's just an interesting article by a guy called Ras Mingesha. The article is titled Keeping Isa Alive and it's just like a short not relatively short read about just Isas origins and why he means so much to the kind of music is a very good,
interesting article. Isa is obviously one of the artists that people really, really like, especially because he unfortunately and untimely passed away. But his legacy has lived on. So this is a cool interview. I mean it's a cool, cool article to read. I I'm very interested in learning about Kenyan music history and just the artists that we love and how they came to be and all that stuff. So this was like a really interesting read. That's the bunk media.
The artist is called Keeping Easel Live. Check it out if you're very interested in that. But yeah, that's check it out for me. Very interested in that? Yeah man. And listen, our next episode is going to be the Big 69, So that's just fun. Well, it's such such a classic. It's a classic meme. It's a classic meme. It's the meme, bro. Episode 69. But listen, guys, we love you guys over here. The 30% Podcast. Thank you guys so much for listening and thanks for sticking with us for all these
episodes. Like I said at the top of this podcast, I know I'm leaving, but nothing's really going to change. The podcast will still be coming out weekly, so that's going to be still dope as many we will catch you. And unnecessary segues, Yeah, yeah, yeah, as we have been doing for the past 60 some episodes. As always, I'll never change. We'll never change. So guys, thank you guys so much and we will catch you on episode 69. Like Takashi. It's a snitch episode.