Changing the Perception of Optometry in the Eyes of the Public: Scope Optimization - Dr. Shiv Sharma

As optometrist's we are providing advanced care and performing procedure far beyond simply vision correction on a daily basis. From disease detection and management, to treating various conditions, to digging foreign bodies out of eyes... we know that more than someone who asks "which is better, 1 or 2?"

However, since we are doing these things on a daily basis, we often forget how remarkable they are. But sharing these stories with our friends, family, the public, etc is how we can help change the narrative about optometry in the public's eyes.

Dr. Shiv Sharma co-chair of the BC Doctors of Optometry Government Relation Committee, which is tasked with discussing scope modernization with government officials and other stake holders. He has also been an integral part of the conversations relating to government reimbursement in the past.

In this short episode, Dr. Sharma shares his thoughts on how ODs can all work towards our goals of scope modernization... and it's not the same "speak to your MLAs" pitch that we've all been hearing.

Be sure to check out all of the conversations in the Scope Optimization series.

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