In this episode, we talk with Pete Wes Schaeffer from The Sales Whisperer about taking control of the sales conversation. Love what you're learning? Support this podcast by going premium . Do you want to learn how to take control of the sales process? Need to figure out how to be more human in the sales process? Then this interview with Wes Schaeffer is going to help you get where you want to go. We talk about the power of questions, script or not to script, and so much more. Stop struggling and...
Jul 13, 2020•20 min•Ep. 40
Are you looking for the steps to becoming a digital business influencer? In this 15-Minute Strategy podcast, Dean DeLisle shares 8 tips to business influencer nirvana. Love what you're learning? Support this podcast by going premium . He shares the good, the bag, and the ugly of navigating the thought-leader journey as well as the number one thing to have in place as you start. If you are ready to become a digital business influencer, this 15-minutes with Dean will be priceless. 🔥🔥🔥 More Info...
Jun 22, 2020•19 min•Ep. 39
Are you looking for the steps to becoming a digital business influencer? In this 15-Minute Strategy podcast, Dean DeLisle shares 8 tips to business influencer nirvana. Love what you're learning? Support this podcast by going premium . He shares the good, the bag, and the ugly of navigating the thought-leader journey as well as the number one thing to have in place as you start. If you are ready to become a digital business influencer, this 15-minutes with Dean will be priceless. 🔥🔥🔥 More Info...
Jun 15, 2020•18 min•Ep. 38
In this episode, we talk with Pete Caputa from Databox about implementing better behavior around your data and measurements. Love what you're learning? Support this podcast by going premium . Pete shares the good the bad and the ugly of what many companies do pertaining to their data and reporting. He also shares that Databox has reporting training that you can take for free. He maps out the blueprint the training teaches and that you can follow for better behavior around your data as you move f...
Jun 08, 2020•16 min•Ep. 37
In this episode, we talk with David Weinhaus from HubSpot about leveraging numbers and communication for a better sales process. David talks about using numbers in your sales process. We talk about statistics, revenue numbers and more. Love what you're learning? Support this podcast by going premium . David also shares how timing, goals, and exploring work hand in hand during your modern digital sales process. Ready to learn more about using math, numbers, and valuable conversations to impact yo...
May 17, 2020•27 min•Ep. 36
In this episode, we talk with Jill Fratianne from HubSpot about a modern sales strategy in a completely digital world. Jill talks to us through the consulting mindset. She shares the 80/20 rule when it comes to questions and listening to your potential customers. Love what you're learning? Support this podcast by going premium . Jill also tackles a few sales myths as well as helps you jump over some of the hurdles you may be facing in a digital world sales process. 🔥🔥🔥 More Information 🔥🔥🔥...
May 11, 2020•17 min•Ep. 35
15-Minute Strategy Podcast EP34: LMS Strategy [Sprocket Talk] In this episode, we talk with Remington Begg from Impulse Creative about using an LMS "Learning Management System" as a business strategy and how you can leverage HubSpot as your LMS in the future. Are you looking for a way to turn your HubSpot Hub into a learning management system? In this interview, we talk with Remington Begg about the HubSpot learning management System that is HubLMS. Remington talks about three ways this can tran...
Apr 29, 2020•21 min•Ep. 34
In this episode, we talk with Max Cohen from HubSpot about the dual mindset strategy when it comes to your buyer's journey. Max walks us through the awareness, consideration, and decision phase of the buyer's journey and helps us see it from the customer and the marketer's perspective and needed action items. Love what you're learning? Support this podcast by going premium . Max also helps us with some potholes marketers face along the was as well as some myths that just needed to be debunked to...
Apr 20, 2020•26 min•Ep. 33
In this episode, we talk with Luke Summerfield from HubSpot about the brand new HubSpot Hub. That's right, the HubSpot CMS Hub is here. Luke shares what has changed from the current HubSpot COS/CMS. Luke explains the difference between the Professional HubSpot CMS Hub and the Enterprise HubSpot CMS Hub. Love what you're learning? Support this podcast by going premium . Luke Summerfield bust some myths, help you navigate some potholes, and helps you understand if the new HubSpot CMS Hub is the ri...
Apr 07, 2020•24 min•Ep. 32
In this episode, we talk with Chris Tschantz and Eric Jacobs from Test Pilot Creative about brand strength and direction during the COVID19 pandemic. Love what you're learning? Support this podcast by going premium . Chris and Eric share tough times in history and stories of what brands did to win. They talk about being authentic as a brand, leading with empathy, and so much more. If your company is trying to navigate COVID19, this is a positive episode offering ideas for you to leverage as you ...
Apr 04, 2020•18 min•Ep. 31
In this episode, we talk with Chris Rudolph about how to wake up, start your day right, and implement an amazing morning routine. Chris shares the 5 M's to an amazing morning routine as well as why we all need to think smarter with the way we start our days. Love what you're learning? Support this podcast by going premium . He shares some myths we need to bust as well as strategies we could d implement starting tomorrow morning to help us optimize our selves and our day. 🔥🔥🔥 More Information ...
Mar 30, 2020•22 min•Ep. 30
In this episode, we talk with Will Schultz about how most businesses look at YouTube wrong and how mindsets and strategies should change when trying to move the needle on video ROI. Love what you're learning? Support this podcast by going premium . Will shares the metrics that matter when it comes to the business search engine mindset of your YouTube videos. Will also talks about the importance of one question, one viewer, one video answer, and how to satisfy the searcher and the YouTube search ...
Mar 23, 2020•24 min•Ep. 29
15-Minute Strategy Podcast EP28: Angus Nelson [Sprocket Talk] In this episode, we talk with Angus Nelson we continue the conversation on the worth and value of you as a person as well as your brand. Love what you're learning? Support this podcast by going premium . If you have not listened to the first episode on Worth & Value with Angus, please listen to that episode first. (EP 27) In this episode, Angus digs in a little deeper and talks to us about how to take your business, your team, and...
Mar 15, 2020•17 min•Ep. 28
15-Minute Strategy Podcast EP27: Angus Nelson [Sprocket Talk] In this episode, we talk with Angus Nelson about the worth and value of you as a person as well as your brand. Love what you're learning? Support this podcast by going premium . Angus talks to us about how to take your business, your team, and you as an individual to the next level. He shares the acronym WORTH with you and explains exactly what that means. In this episode, Angus also paints a picture of how most companies engage with ...
Mar 09, 2020•20 min•Ep. 27
In this episode, we talk with Andrew Foxwell from Foxwell Digital about all the Instagram and Facebook ad strategies you could choose from in 2020 and beyond. Love what you're learning? Support this podcast by going premium . Andrew shares a couple of real-world examples to show how easy it could be for your business to see success when utilizing Facebook and Instagram ads. Andre also shares several ad types yo may want to look at, his thoughts on video, and of course why it might be time to try...
Feb 24, 2020•20 min•Ep. 26
In this episode, we talk with Chris Zook from Impulse Creative about the content overkill mode and what it means for your companies content strategy. Love what you're learning? Support this podcast by going premium . Christopher explains what content overkill is, why it is important and how to implement it for your website content strategy. He also dives into the online page elements, tools to use for research, and a way to use overkill mode to supply exactly what your visitors want as well as l...
Feb 17, 2020•19 min•Ep. 25
In this episode, we talk with Angus Nelson about customer-centric marketing and how to focus on what matters. Angus talks to us about the buyer's matrix, the three why's every company should be asking and how to really leverage questions for customer-centric marketing. Love what you're learning? Support this podcast by going premium . Angus also talks about what companies are doing wrong and some myth's around customer-centric marketing that needs to be debunked. 🔥🔥🔥 More Information 🔥🔥🔥 �...
Feb 10, 2020•18 min•Ep. 24
In this episode, we talk with Adam Steinhardt from the Kingdom about understanding the value of your website and a mindset shift that is needed. Love what you're learning? Support this podcast by going premium . Adam talks about how most companies have thought about their websites in the past as well as what they should be thinking now and in the future. He talks about how your website should be on your companies balance sheet. Adam then dives into Campaign Warrior, some website myths, as well a...
Feb 05, 2020•19 min•Ep. 23
In this episode, we talk with Dan Gingiss about how amazing customer experience can be your new marketing strategy. Dan talks about marketing from a historical perspective as well as what companies can focus on in the future up their game when it comes to being remarkable and shareable. Love what you're learning? Support this podcast by going premium . Dan also shares some great real-world examples as well as his WISER methodology for building a great experience for your customers. 🔥🔥🔥 More I...
Jan 28, 2020•21 min•Ep. 22
In this episode, we talk with Dan Tyre from HubSpot about his Inbound Organization Strategy. He shares what you should focus on when it comes to adopting the inbound philosophy throughout your organization. Love what you're learning? Support this podcast by going premium . Dan talks about inbound marketing, inbound sales, and inbound content. He shares what they do at HubSpot as well as why it has worked over the last decade. Dan also talks about ideal client profiles, buyer personas, and the "H...
Jan 21, 2020•22 min•Ep. 21
In this episode, we talk with Ramon Ray from ramonray.com about his personal branding playbook. He shares what you should focus on and how long it might take to build a personal brand. Love what you're learning? Support this podcast by going premium . Ramon also shares his mindset on why a personal brand is important, how authenticity plays a part as well as where a personal brand focused in the right direction has gotten him and others he knows. Listen to more episodes as they are released at h...
Jan 14, 2020•15 min•Ep. 20
In this episode, we talk with Juli Durante from impulsecreative.com about how to use conversion rate optimization in 2020 for your marketing strategy. Love what you're learning? Support this podcast by going premium . Juli Durante shares what CRO is and what it is not. She also talks about some tools that will help you with conversion rate optimization for your own marketing efforts. She shares some hurdles, myths, and more during this amazing episode of the 15-Minute Strategy podcast. Listen to...
Jan 06, 2020•19 min•Ep. 19
In this episode of the 15-Minute Strategy podcast, we talk to Christopher Penn from trustinsights.ai about how to use predictive analytics as a sales and marketing strategy for 2020 and beyond. Love what you're learning? Support this podcast by going premium . Christopher talks to us about the importance of analytics. Then he dives into how you can build predictive analytics for your business. We get nerdy with how you might build or purchase those analytics and what to do once you have them. If...
Dec 30, 2019•18 min•Ep. 18
In this episode, we talk with Tyler Lessard from vidyard.com about how to create an amazing content marketing strategy for 2020 and beyond. Love what you're learning? Support this podcast by going premium . Tyler walks us through what companies may not be doing, what they are doing now, and what they should be doing in the future as far as their content marketing strategy. Tyler dives deep into the issue of multiplatform as well as multiformat and how to keep up without losing your mind. He shar...
Dec 23, 2019•18 min•Ep. 17
In this episode, we talk with Dane Golden from vidiup.tv about how to leverage YouTube paid ads for your business growth. Dane talks about how some/most folks think about YouTube paid ads. How his company and clients think about and use YouTube ads for success. As well as how you can use YouTube ads to help accelerate your business growth with a paid YouTube ads strategy that works. Come with us as we dive into the deep end of the strategy pool with Dane Golden. Love what you're learning? Suppor...
Dec 16, 2019•15 min•Ep. 16
In this episode, we talk with Bryan Kramer from bryankramer.com about leadership, fear, imposter syndrome, and climbing your mountain of success and or significance. Love what you're learning? Support this podcast by going premium . Bryan takes us on a journey into changing perspectives, understanding where you are on the mountain, as well as how to deal with fear, regret, and imposter syndrome along the way. If you want to be a leader or are in leadership, this is the episode for you! Listen to...
Dec 09, 2019•19 min•Ep. 15
In this episode, we talk with Antoine Dupont about Facebook video as a business strategy. We talk about testing, targeting, and much more. Antoine shares some great examples, reasons, and mindsets to put into play as you journey down a video strategy on Facebook. He covers the where, the why, and the how for getting started and saving money with facebook ads, and videos working in perfect harmony. Love what you're learning? Support this podcast by going premium . Listen to more episodes as they ...
Nov 29, 2019•18 min•Ep. 14
In this episode, we talk with Franco Valentino from SEO Narrative about the four ways you can speed up your website and stop losing revenue dollars. Love what you're learning? Support this podcast by going premium . Franco shares some amazing tips on server selection, image optimization, tools to measure your site speed and so much more. He even talks about adding a CDN to the mix and how that can dramatically change your site's performance as well as enable some additional features your sire do...
Nov 26, 2019•13 min•Ep. 13
15-Minute Strategy Podcast In this episode, we talk with Zach Basner from Impact Brand & Design impactbnd.com about personalized sales videos and the 80% video for your business and sales communication strategy. Love what you're learning? Support this podcast by going premium . Zach shares his thoughts on being helpful and human in your videos. He talks about technology as well as his thoughts on who should be in front of the camera and what they should be trying to achieve by being in these...
Nov 22, 2019•17 min•Ep. 12
15-Minute Strategy Podcast In this episode, we talk with Scott Monty from scottmonty.com about emotional intelligence & being human as a business strategy. Love what you're learning? Support this podcast by going premium . Scott shares some resources, some action items, and some reasons why emotional intelligence and being human are important to your business in 2019 and beyond. He shares some stories and strategies you can use and implement today to create a consistent culture that builds t...
Nov 19, 2019•16 min•Ep. 11
