¶ The Allure and Danger of Success
Success , if you're not careful , can be a serious seductress . She can convince you that you've arrived .
I cannot explain just how much knowledge this man has around success .
If you're going to get into the success game , there's always something else called perfection beyond horizon .
Frank Dick renowned as one of the best coaches in the world . He now coaches coaches on how to perform and how to achieve amazing things .
If losing doesn't hurt winning doesn't matter . You'd better change your winning formula , because other guys are going to come up and be better at that than you .
What is success to Frank Dick ? What is your definition ?
Well , I , think I think it was trying to sort of stand back and look at it . It's knowing that what you've done and how you've done it is why you've achieved your goal .
What is your formula for success , like , how do you see success happening ?
There must be a methodology over the years you've developed I used to think that success was something that happened , but it's not true . You have to make it happen or it's not yours . But it's not true . You have to make it happen or it's not yours .
How do we succeed , Frank , at being a great coach ? You'll know a coach Alex Ferguson . Yes .
I brought Alex in to do a bit of chat to some coaches at one point and his opening line was the two things you've got to be really careful of if you're going to be a successful coach is you're going to be able to manage failure and success . Well , success , if you're not careful , can be a serious seductress .
She can convince you that you've arrived , but the truth is , if you're going to get into the success game , into the success arena , you never arrive . You're chasing the horizon . There's always something else called perfection , beyond the horizon . Excellence is something we can all work on and we can deliver . We can do that .
And then you redefine it , but the truth is you're on a journey to try to get to perfection and it's like the horizon it just keeps moving ahead of you . You never arrive . We've got to be careful . My mum taught me success breeds success . Well , I wasn't very successful , so I was struggling with it . Then Alex said success can derail progress .
Yeah , and that's because you can get complacent and you can just say well , I'm there . Just why do I have to change a winning formula ? Yeah , the truth is you'd better change a winning formula , because other guys are going to come up and be better at that than you .
Why did you call it Winning Matters ? I think this is important for everyone to understand . Why name it Winning Matters ?
Thanks for appreciating the first point I was trying to make how you feel about success . It comes back to that . You know , brad and I know this will sound really harsh , but if losing doesn't hurt , winning doesn't matter . That's the feeling part in the whole thing and I kind of feel that sense of challenge .
I mean you know so many people will talk about motivation and put a price on it . You know you'll get a bonus this year , you'll get this next year , you'll get a new car and so on . But truly the greatest motivation is the right challenge . It's having the right challenge in front of you and buying into that , you know , and really engaging with it .
I mean I've got some quite a nice garden . I have to say it's mostly down to Linda , my wife and the gardener I get involved in there every now and again , and it took me a while to realize this , but I began to understand . I felt the challenge to make the roses beautiful , because these are my priority in the garden .
It suddenly dawned on me one day it doesn't matter what you do , frankie , they're destined to be beautiful . It's your job to make sure that the things that might stop that happening are dealt with .
And so there's a new challenge I'm not sure if I've really been clear on this from the outset is that it's about seeing challenges , addressing them and knowing at the end of the day that what you did and how you did it is why that's happening in front of you .
What is , in your mind , the difference between the did great and the absolute champions ? You've coached both ends of the scale . What's the difference ? Absolute champions .
You've coached both ends of the scale . What's the difference ? There's a notional journey that an athlete takes . They start off as beginners , they're developers and one day they're high performers . And that journey I think a lot of people get into the head that what it is is you start off as a Fiat Uno and you finish off as a Ferrari Testarossa .
Okay , and I get that . But the more you get into working with really high achievers- you realize that they are not part of that journey . They fracture it somewhere along the line . And so , going back to my analogy , what's the connection between a Ferrari Formula One car and a Testarossa ? They ?
May have the same brand , but they're not the same motor and they're not the same . You need different people driving them and you need different people coaching and preparing them . I did a seminar , a webinar , for India two years ago with a guy called Ani Gulish . I brought him in .
We spent four days , four hours a day , with different speakers and so on , and the conclusion at the end of that is you're wasting your time trying to spot talent , and his argument was talent emergence , talent .
How many sports do you know that come to the age of 16 , for example , and they go to do a troll and they find some kids are better than other kids . They bring them in and they're on the high performance pathway and go all the way through .
They do this in track and field very often Of the athletes in the world who get a world championships junior medal , that's 19 years of age . How many of them , do you think , medal in the senior competition when they get into the An educated guess would be it's a fairly low number , would you imagine less than 10% .
I would imagine less than 10% . Yes , yeah .
Why , but why ?
That's a great point .
What they discovered in the research that Arnie was doing , is that if you have people as late as possible doing several disciplines , several different sports , on the foundation of that , they are more likely to medal as seniors than the kids who specialize early on .
And I don't know how relevant that is to business , but what it made me think about and I've only loosely discussed this with people who know business far better than me- and say well , why , when people come into your business , why do they not get a chance to play other positions or do other roles and not the one that they've come in for ?
And as if to support that for the first two years they must learn to play out of position as often as they play in position . Only in that way do they understand how other players in the team see the game , and only in that way can you give them the right level of support .
And that's the Big Success Podcast for today . Hopefully , you took a lot of notes , learned a whole bunch and , if you need to go re-listen to it , we dropped a lot of information right there today . Big success is what it's all about . And , by the way , if you haven't subscribed , hit that subscribe button .
So you're here with us every single week on the Big Success Podcast . I'm Brad Sugars . That's BS . Big success is what we're shooting for . Check the show notes for all the links . Make sure you follow through , keep learning , keep coming back . Oh , and , by the way , share this with any of your friends who you know are up for success .
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You've been listening to the Big Success Podcast with the number one business coach in the world , Brad Sugars . To learn more about how to achieve business and personal success , as well as how to level up or listen to past episodes , visit wwwbradsugarscom .