How to Win Friends and Influence Customers (Without Annoying Them) with Alex Levin

Today Kevin and Laura talk with Alex Levin about overcoming spam, unsolicited messages and the future of customer outreach. We talk about the history of spam, the communication marketing arms race, the definition of unsolicited messages and consent. We also learn about the ROI of the various types of outreach, gorilla marketing, if people actually answer calls anymore, the difference between rented and owned channels, how AI comes into play in marketing, chain mail and more!

Alex Levin is Co-Founder and CEO of Regal.io. He leads the GTM teams. Prior to Regal.io, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee. At Handy and then ANGI Alex led growth and marketing. Alex grew up in New York and received his BA from Harvard.