In this episode of That Podcast Exchange, host Miko Santos welcomes Courtney Carthy , the director of Lenny.fm and a seasoned content producer with experience dating back to 2007. Courtney shares his insights on best practices for podcast production, emphasizing the importance of having a structured publishing checklist. He discusses strategies for effective episode descriptions and the necessity of engaging guests and collaborators in the promotional process. This episode is packed with valuabl...
Sep 16, 2024•34 min•Season 5Ep. 9
This episode of That Podcast Exchange explores the evolution of podcasting from its audio-only roots to a more visual and audio medium. Hosted by Miko Santos , the show delves into how the industry is adapting to meet the changing expectations of audiences who now prefer the option to listen or watch podcasts with 2017 Podcast hall of Fame Rob Greenlee . Featuring insights from a podcast industry expert, the episode offers valuable information and advice for early-stage podcasters and service pr...
Aug 30, 2024•28 min•Season 5Ep. 9
Hosted on Acast. See acast.com/privacy for more information.
May 10, 2024•46 sec
In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI. with Harry for more insights.uld love to continue this conversation with you, over Twitter @realmikosantos ! In this episode, we cover: Success in podcasting industry. Standing out in crowded market...
Apr 11, 2024•28 min•Season 5Ep. 8
In this episode of That Podcast Exchange, host Miko Santos interviews Noemi Beres from Podcast Connection. They discuss the importance of building genuine relationships in the podcasting world, both with hosts, guests, and the audience. If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos ! In this episode, we cover: [00:03:54] Podcast guesting is a service. [00:08:23] Charging for podcast guesting. [00:09:47] Building post-...
Apr 04, 2024•18 min•Season 5Ep. 7
This episode of "That Podcast Has Changed" features Kelvin Tay, the founder of Renegade Radio Malaysia, a podcast network dedicated to showcasing the best of Malaysian content. Join host Mico Santos as they discuss the diverse shows offered by Renegade Radio, from literary reviews to video game discussions, highlighting the unique Malaysian perspective in the podcasting world. Tune in for insights on podcast production and achieving success in the industry. If you want to chat more about this to...
Mar 21, 2024•17 min•Season 5Ep. 6
In this episode of That Podcast Exchange, the host shares strategies on becoming a successful podcast manager. Listeners are encouraged to immerse themselves in podcasting knowledge, create content to establish expertise, and identify a niche to attract ideal clients. The key takeaway is to focus on becoming a podcast powerhouse by delving deep into podcasting skills and industry insights. The listener will learn strategies for becoming a successful podcast manager, showcasing value, building cr...
Mar 14, 2024•9 min•Season 5Ep. 5
In this episode of The Podcast Exchange, Mico Santos discusses strategies for podcast producers to thrive in a competitive market without lowering prices. Emphasizing value over cost, he highlights the importance of showcasing expertise, providing quality services, focusing on results, and creating tiered packages to cater to different client needs and budgets. By establishing authority, delivering excellence, and emphasizing the impact of services, podcast producers can stand out and attract cl...
Mar 07, 2024•5 min•Season 5Ep. 4
On this episode of That Podcast Exchange, personal branding expert, and content strategist Jennette Cajucom joins the show to discuss the use of AI tools to enhance personal branding on LinkedIn. She shares insights on potential pitfalls such as losing the human touch, over-surveillance on data, and ethical considerations. Jeanette's journey began in the late 90s in the Philippines retail and architectural sectors, and she was recognized as one of the 100 most influential Filipino women on Linke...
Mar 01, 2024•34 min•Season 5Ep. 3
If you want to chat more about this topic, I would love to continue this conversation with you, over twitter @realmikosantos ! Support the show on Patreon to continue to bring you quality content. Go Here. Resources and links mentioned in this episode: Visit Podworks.io website Connect with ___ on Instagram and Facebook Get your free Harness the Power of Podcasting Ebook Join the Podcast Creators Society Community to connect with other Podcasters and service providers and Visit our Youtube and F...
Feb 29, 2024•9 min•Season 5Ep. 2
If you want to chat more about this topic, I would love to continue this conversation with you, over twitter @realmikosantos ! Support the show on Patreon to continue to bring you quality content. Go Here. Resources and links mentioned in this episode: Visit Podworks.io website Connect with ___ on Instagram and Facebook Get your free Harness the Power of Podcasting Ebook Join the Podcast Creators Society Community to connect with other Podcasters and service providers and Visit our Youtube and F...
Feb 23, 2024•5 min•Season 5Ep. 1
International Podcast Day™ is September 30th and is an international celebration of the power of podcasts! The celebration is a great opportunity to connect with fellow podcasters, podcast listeners, podcast enthusiasts, and leaders in the podcasting industry. Help spread the word by telling your friends, sharing the celebration on your podcasts and social media feeds, and using #InternationalPodcastDay. If you want to chat more about this topic, I would love to continue this conversation with y...
Sep 30, 2022•25 min
We live in exciting times. In recent years, there's been an emergence of artificial intelligence (AI) and AI Voice technology. Once the realm of science fiction, this technology has become a reality for businesses and organizations around the world. In this episode, we will have Carl Robinson, co-founder CEO of Rumble Studio, and also the founder and host of the Voice Tech Podcast and Audio Leads podcast. He will share with us what the future of podcasting looks like and how his company, Rumble ...
Jul 10, 2022•30 min
If you are an aspiring podcaster or just starting out, you may feel pressured to record your first episode and doubt whether it will be successful or not. There's that feeling of doubt when you're about to start something new and announce it to the world — we all have a word for that and it’s the Imposter Syndrome. You don’t need to worry as we will have Bryan Entzminger, Founder of Top Tier Audio, a real expert who has a superb and excellent understanding of audio and the fundamentals of record...
Jun 26, 2022•30 min
Podcasts are on the rise and many podcasters are looking beyond the numbers…but are they looking at the right numbers? Success in podcasting isn't centered around gaining listeners. There are some podcasters that are "push marketers". They want to push their content out there and hope that people come to listen. For aspiring podcasters or new podcasters, you should focus on attracting the right listeners—the kind of people who will connect with your podcast and become avid listeners (and hopeful...
Jun 12, 2022•33 min
As podcasters, we have several responsibilities. We are constantly looking for new guests, thinking of topics to discuss, and how to improve our show. In fact, the two of the primary aspects of podcasting that often get overlooked are growth and monetization. If you're a podcaster, you're probably aware of the fact that growing your podcast is difficult. The podcast industry has been growing for years and today, there are millions of podcast listeners. Yet, few podcasters have actually monetized...
May 29, 2022•33 min
Early-stage podcasting can be hard, no question about it. Starting a show from scratch is a challenge (I know — I've done it). As a newbie, you need to inherently understand that increasing listenership and audience is key to growing a podcast. As easy as it may sound, the challenges of doing this are real. The biggest challenge for early-stage podcasters is that most don't have a clear plan for growing their listenership and audience. They think the magic will happen on its own with simply doin...
May 15, 2022•42 min
As podcasters, we often focus on getting that first episode recorded and published. Yet there is another very crucial part: marketing! Most people are familiar with Facebook. It's one of the most widely-used social media sites. With a whopping 2.912 billion users, the opportunity is limitless, right? The results are clear: Facebook marketing is considered one of the most effective ways to get grow your podcast. After considering all that, the most important question now is, how will you manage t...
May 01, 2022•38 min
Podcasts have skyrocketed in the past few years and are starting to change the way we consume information. It has now become a great way to grow an audience for your business too. With the number of podcasts increasing, aspiring podcasters sometimes wonder if there's still space for them. Even though the audience of podcast listeners is growing exponentially, there are so many podcasts now that it is getting harder to grow an audience. This is why you have to make sure your podcast has a unique ...
Apr 18, 2022•27 min
Have you ever wondered what goes on behind the scenes to create your favorite podcast? You are not alone. Many times we assume it's a simple process of hitting record and then upload, but creating a podcast is far from simple. In this episode, we will be talking with Pariya Taherzadeh-Desovski, a multi-award-winning audio producer. She will share with us what never giving up means, and how rejection will make us stronger to get to the next place. To all aspiring Podcast Producers who are having ...
Apr 04, 2022•32 min
Have you ever dreamed of starting your own podcast? Have you ever felt the urge to share your story with the world, or to connect with like-minded people on a deeper level? If so, then you're not alone. Starting a podcast is no easy feat - it takes time, effort, and a lot of hard work. The dream of having your own podcast is a strong one. The ability to share your voice with the world, engage with interesting people, and build a community around your interests is appealing. Well, the good news i...
Mar 20, 2022•35 min
Anyone who has ever tried to manage a podcast knows that it can be a difficult task. There are a number of things to take into account if you want to succeed as a podcast manager. From scheduling guest appearances to making sure the audio quality is up to par. In this episode, we will hear the awesome and inspiring journey of the two experts in Podcast Management, Ma Cecilia Mercado and Eloisa Almonicido the founders of The Valuepod Productions. They will share with us the tips and tricks behind...
Mar 06, 2022•29 min
With the ever-growing podcasts community, any aspiring podcast creator will find this intimidating. The other side of that coin is that big numbers equal fierce competition. Based on the recent data, there are around 750,000 different podcasts, with over 30 million episodes. Big numbers right? There's no doubt that it's a really awesome and inspiring community for every aspiring podcaster.Despite the numbers, you may wonder whether it's possible for you to carve out a niche for yourself and grow...
Feb 21, 2022•34 min
“Inch wide and a mile deep”is Edward’s mantra and what he has been doing to reach what he has reached so far– a whopping 111,040 LinkedIn followers and 10,000+ Personal Coaching Hours! Talk about being an unbeatable expert in his field. Ed's a Marketing Mentor Certified Practising Marketer (CPM) & International Master Coach and has mentored thousands of winners globally to help them get more clients, win top positions and become leading personal brands. He helped individuals generate million...
Feb 07, 2022•31 min
"Thrive, not survive. Break free from the mentality of survival and not settle with the bare minimum" is what they always say in Empowered In Color. Discover a movement where you can identify with people like you, have a safe space to be heard, get the support and the resources to help you become the person you want to be, and not be limited to what other people tell you.Everyone has a unique story, and a unique perspective and you are no exception to that. If you are someone who feels that syst...
Jan 16, 2022•34 min
One of podcaster creators’ ultimate dreams is to grow a following that will stay with them for the long haul. And a way to do this is to create a cohesive community.In this episode, we talked with Arielle Nissenblatt about her thoughts on community-building and how podcasters can leverage it to thrive in the podcasting industry. Hosted on Acast. See acast.com/privacy for more information.
Jan 02, 2022•24 min
Are you a noob in podcast audio editing or simply an early stage podcaster doing things on your own? If yes, don’t miss this episode.Don’t let hiccups and hurdles dishearten you. Instead, ask yourself, how can I make this process better? This is the advice that Podcast Chief Producer of Pikkal & Co., K Bharath has for you. Letting things get in your way leads you to podfading, and lose the chance to put your message out there. Hosted on Acast. See acast.com/privacy for more information....
Dec 20, 2021•25 min
Are you a podcaster in Asia or aspiring to be one?If you’re an aspiring podcaster on this side of the world, the potential of your message being listened to is not far-fetched. Norman Chella differentiates the podcast market in Asia, the role of culture and how it can put you to an advantage. Hosted on Acast. See acast.com/privacy for more information.
Dec 05, 2021•43 min
On-demand content is the future as more people continue to embrace podcasts. What is happening to the podcasting industry? Should you care about the dynamics?In this episode, we talk to James Cridland, an editor at podnews.net, writer, and consultant. Kindly tune in to listen to how he generated his business idea and the various dynamics in the podcast industry. Hosted on Acast. See acast.com/privacy for more information.
Nov 14, 2021•32 min
With the global pandemic, people are looking for alternatives to get an extra coin and Freelancing is the answer. How do you start and develop your career as a freelancer? What are the safety measures in place to ensure you are not defrauded?In our episode, we speak to Rasool Muttalib, the founder of belancer.com, a fast-rising freelancing website, an author, and a successful entrepreneur with over twenty years of experience in Fintech. Kindly tune in to learn more about Freelancing and successf...
Oct 12, 2021•40 min
