If Everyone Uses AI, How Can Organizations Differentiate?

As AI saturates the market, what becomes of its competitive advantages? Does it become a basic, digital commodity in the background? As InformationWeek kicks off “The Cost of AI series,” this episode of DOS Won’t Hunt brought together Andy Boyd, chief product officer with Appfire; Amol Ajgaonkar, CTO of product innovation with Insight; Mike Finley , CTO and co-founder for AnswerRocket; Kashif Zafar, CEO of Xnurta; and James Newman, head of product and portfolio marketing for Augury. The podcast panel discussed what happens if companies start to look like they are just copying each other when they use AI, what the ROI is for AI, and how organizations can differentiate what they get out of AI?