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Tent Talk

Farmers Market Prosfarmersmarketpros.com
Tent Talk is a podcast for farmers' market managers, farmers, food makers, and anyone who counts on farmers’ markets as a source of income. Please join us as we interview farmers’ market experts, talk about ways to improve local food communities, and provide you with tips on building a successful farmers’ market business. Tent Talk is produced by Farmers Market Pros.
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Episodes

Marcy Coburn on diversifying farmers market communities

On this week’s episode our guest is Marcy Coburn, CEO of Center for Urban Education about Sustainable Agriculture in San Francisco. CUESA operates five weekly markets in the Bay Area which have been a proving ground for many incredible food makers. In our conversation with Marcy, we talk about diversifying farmers market communities, the importance of food education, and what it’s like to be a bellwether of food culture in California.

Nov 05, 201850 minEp. 20

Amber Holland on reducing waste at the farmers market

This week our guest is Amber Holland, operations director for Portland Farmers Markets. In our interview we discuss PFM's efforts to reduce waste at farmers markets, the challenges of placing vendors when your market becomes a construction zone, and Amber's passion for creating inclusive community gathering spaces for Portland residents and visitors. Listen along for some great ideas on how to make your market more eco-friendly!

Oct 29, 201838 minEp. 19

Tiffany & Terence Cooke on becoming farmers market regulars

On this week's episode we interviewed two of the most devoted farmers market shoppers we know: Tiffany and Terence Cooke (AKA @cookesinthekitchen )! Listen along to hear about the perks of making friends with your local farmers market vendors, the keys to a successful weekly meal planning process, and how they capture their delicious homemade creations in photos.

Oct 22, 201844 minEp. 18

Ben Feldman on farmers market policy

Our guest this week is Ben Feldman, the Policy Director for the national Farmers Market Coalition, which is a nonprofit dedicated to strengthening farmers markets across the United States. Ben tells us about his passion for farmers markets, gives us an update on current Farmers Market Coalition projects, and clues us in on important food system issues. In this episode we get a little nerdy and dive deep into some food policy!

Oct 15, 201837 minEp. 17

Tent Talk Roundtable: farmers market manager questions answered

On this week’s episode of Tent Talk, we answered another round of questions we received from our listeners. In this episode you’ll get advice from the Tent Talk hosts on various issues that farmers market managers face. Listen along for tips on curating your market, giving prospective vendors constructive criticism, marketing on a budget, and what to do about tardy vendors.

Oct 08, 201835 minEp. 16

Chef Mike Reidy on shopping the farmers market

On this week's episode of Tent Talk, we had the pleasure of speaking with Mike Reidy, Chef De Cuisine at Ironside Fish & Oyster in Little Italy, San Diego. In our interview, Chef Mike gushed about his love for farmers markets, he clued us in on a day in the life of a busy chef, and explained how chefs can make connections with local farmers.

Oct 01, 201827 minEp. 15

Jennifer and Eric Halverson on turning your hobby into a business

On this episode we spoke with Jennifer and Eric Halverson of JenEric Foods . Jennifer and Eric make jun (rhymes with fun!) kombucha and sell their delicious beverages at farmers markets in Southern California. In our conversation, Jennifer and Eric told us about what makes their kombucha special, how they turned their love of food and drink into a business, and what it’s like to work with their spouse. Do you have a dream brewing? Go for it!

Sep 24, 201837 minEp. 14

Kelli Diann Billips on surveying your shoppers

This week's Tent Talk guest is Kelli Diann Billips, the Operations Manager and Media Coordinator for the Seattle Farmers Market Association . SFMA operates the Wallingford and Madrona markets, as well as the Ballard Sunday market, which is the largest farmers market in Washington State! In this episode, we chat with Kelli Diann about how to promote your farmers market, maintaining an interest in your seasonal markets, and surveying your shoppers....

Sep 17, 201841 minEp. 13

Sarah Marshall on sourcing and preserving local ingredients

Our guest this week is Sarah Marshall, creator, owner, and producer of Marshall's Haute Sauce , author of Preservation Pantry: Modern Canning From Root To Top & Stem To Core , and vendor at the Portland State University Farmers Markets. In our conversation Sarah shares about her background in canning and preservation, how she found her place at the farmers market, and where she gets inspiration for new recipes. This episode will inspire you to get creative in the kitchen!...

Sep 10, 201834 minEp. 12

Neal Gottlieb on developing a national brand

Our Tent Talk guest this week is Neal Gottlieb, founding twin and CEO of Three Twins Ice Cream . Neal shared with us the story behind his ice cream empire, the value of staying in farmers markets while also operating brick & mortar locations, and how giving back is part of the Three Twins brand. In this episode you'll learn about what it takes to scale a product from farmers market to national grocery chains.

Sep 03, 201839 minEp. 11

Brent Preston on environmental and financial sustainability

For this week's episode we had the pleasure of speaking with Brent Preston of The New Farm . Brent is a farmer and the author of The New Farm: Our Ten Years on the Front Lines of the Good Food Revolution . He told us about his experience finding his true calling in life and how he was able to build an organic farm that is environmentally and financially sustainable. In this episode we also tackle some big questions about the future of farming and re-thinking our current food systems....

Aug 27, 201836 minEp. 10

Alli Ball on expanding into the retail scene

This week's guest is Alli Ball, creator of Retail Ready and Allison Ball Consulting . Alli teaches classes and provides one-on-one consulting for all types of food businesses. On this episode Alli shares her tips for breaking into the retail scene, ways for food makers to find the voice of their brand, and how to have a rockin' display at the farmers market. If you're a farmers market vendor curious about selling your products to stores, this episode is for you!...

Aug 20, 201845 minEp. 9

Tent Talk Roundtable: vendor questions answered

On this week's episode of Tent Talk, instead of interviewing a farmers market expert, we made good use of our own expertise and answered some tricky farmers market questions we received from vendors. In this episode you'll get advice from the Tent Talk hosts on various issues that vendors face. Listen along for tips on differentiating your product from other vendors', solidifying your prices, finding your bearings in a new market, and what information to include on your labels.

Aug 13, 201825 minEp. 8

Forrest Pritchard on saving the family farm

For this week's episode we were joined by Forrest Pritchard of Smith Meadows Farm and author of Gaining Ground, A Story of Farmers' Markets, Local Food and Saving the Family Farm . Forrest is a sustainable farmer and New York Times bestselling author. Forrest told us the story of saving his family's farm, explained the impact of farmers markets on farm profitability, and shared how he's able to manage his career as a farmer and an author. This episode is inspirational, yet down-to-earth - it may...

Aug 06, 201841 minEp. 7

Kelly Foss on growing a successful farmers market

On this week's episode of Tent Talk, our guest is Kelly Foss, Director of the Downtown Farmers' Market in Des Moines, Iowa. Kelly shared with us her strategy for slowly but surely growing her market from about 40 vendors to nearly 300! We also learned about her new role at the Farmers Market Coalition and what they’ve got planned for the 2018 National Farmers Market Week . This episode contains some helpful leadership advice from a pro farmers market manager!...

Jul 30, 201836 minEp. 6

Nick Burton on the value of value added products

For Episode 5 we had the chance to sit down with Nick Burton from Paris, Texas. Nick is owner of Victory Gardens Farm and Victory Lunch Club , and founder of State of the Soil . He's also the creative director for Bootstrap Farmer and co-hosts a podcast called Bootstrap Farmer Radio . In this episode you'll hear Nick's perspective on selling value added products and the benefits of having your own commercial kitchen. We also talk boot-strapping, side-hustling, and mocktail-drinking!...

Jul 23, 201837 minEp. 5

Chris Quinlan on short growing seasons and market managing software

In this week's episode we chat with Chris Quinlan, the market manager of the Whistler Farmers Market in British Columbia. Chris gave us the run down on how he manages a busy farmers market in a location where the growing season for produce is short. He also sheds light on the pain points of market managing that led him to launch the software company MarketWurks . Chris inspired us to think of techie solutions to farmers' market conundrums!...

Jul 16, 201836 minEp. 4

Maya Madsen on tracking inventory and farmers market sales

For our third episode of Tent Talk, we sat down with Maya Madsen of Maya's Cookies . Maya sells delicious vegan cookies at 3 weekly farmers markets in San Diego. She told us the story behind her award winning cookies and shared tips on how to stay on top of perishable inventory and hungry employees. In this episode you'll receive tips on keeping detailed records (of everything!), charting your farmers market sales, and keeping your employees happy....

Jul 09, 201830 minEp. 3

Welcome to Tent Talk

This is the intro episode of your new favorite farmers market podcast! In the first episode of Tent Talk hosts Brijet Myers, Justine Marzoni-Mead, and Catt Fields White explain how they came to be a part of the farmers market world and why they stayed. Learn about what makes farmers markets special.

Jul 09, 201820 minEp. 1

Charlotte Smith on building a loyal customer base

On episode 2 of Tent Talk Charlotte Smith, of 3 Cow Marketing and Champoeg Creamery , tells her story about how she built a successful dairy farm and ended up becoming a small business marketing guru. She shares tips on developing loyal customers through email newsletters, social media, and face to face interaction. What's her secret to success? It's all about relationships!

Jul 09, 201841 minEp. 2

Introducing Tent Talk, the farmers market podcast

Tent Talk is a podcast for farmers market managers, farmers, food makers, and anyone who counts on farmers markets as a source of income. Please join us as we interview farmers market experts, talk about ways to improve local food communities, and provide you with tips on building a successful farmers market business.

Jun 09, 20182 min
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