Ep 334: Basket Case | Recruit & Retain: Shoppers
Episode description
Wrapping up our Recruit and Retain series, we come back to what makes it all come together: shoppers. Remember, we heard from Corinna Smith earlier this month that increasing market attendance is great, but what’s critical is how many of those attendees are buying something at the market. Are they filling those shopping bags and baskets? Then retaining farmers and vendors is a slam dunk. That income will allow you to retain staff. It's a whole ecosystem right there.
In the final installment of this series, let's talk about some Farmers Market pro tips, including:
- Followers are fine, engagement is epic
- More attendees is good, more buyers is key
- Email lists may be more secure than social platforms
- Co-op marketing with local businesses is golden
It's not QUITE too late to register for this year's InTents, the National Farmers Market Conference, in San Diego March 10th -12th and live online. Link in bio or click Register Now at FarmersMarketPros.com You need this.