Ep.19 YUJA WANG

"I don’t practice. Practice is for beginners. I rehearse".

Yuja Wang is regarded among classical music aficionados as being one of the most important artists of our generation. So wide is her appeal and influence on artists of all genres that Red Bull even sponsored her for a documentary about the art of performance. A child prodigy from the age of 6, Beijing born Yuja has risen to the top of the classical music industry to become one of the world's most famous concert pianists. 

But despite her prolific talent, many people don't see past the short dresses that she chooses to wear to perform. So what is it that makes her tick? Did she deliberately construct a "brand" in order to stand out, and what advice could she give to us as performers? Let's find out... 

SHOW LINKS

• Yuja Wang bio
• Yuja Wang Dresses Up Chopin (Red Bull Media House)
• Yuja Wang - Variations on the Turkish March (Odeonsplatz)
• Yuja Wang plays the Flight of the Bumble-Bee (Vol du Bourdon)
• "More than just a red dress". The OCR article
• The Art of Performance: The New Yorker
• Seth Godin on classical performers
• Yuja Wang performs in her underwear
• Juilliard School NYC
• Lola Astanova

READ

• The Icarus Deception by Seth Godin
• The Dip by Seth Godin
• Linchpin by Seth Godin
• Life's a Pitch by Stephen Bailey