Episode 8: Creating a Boba Card Game that Raised Over $148,000 on Kickstarter ft. Eric Chen
Aug 23, 2021•33 min•Season 1Ep. 8
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Episode description
In today's episode, I am super excited to share my interview with Eric Chen, a creator of Sabobatage, a boba card game that he launched on Kickstarter early this year and raised over $148,000! We talked about how he came up with the idea and how he turned this idea into a reality in a span of a year. If you like boba, card game, business, or a combination of the three (me!), you'd love this episode.
- Watch on Youtube: https://youtu.be/9ZgmDVVbKeY
- Instagram: https://www.instagram.com/mossmedia.io
- Learn more: www.mossmedia.io
TIMESTAMPS:
- (0:52) - Give a 2-min elevator pitch for Sabobatage to first graders
- (01:46) - What is the origin story of Sabobatage?
- (04:13) - Walk us through the game development process
- (08:49) - Who are your targeted customers?
- (10:11) - 'What the act of drinking boba represents'
- (10:51) - Describe these cute Sabobatage characters!
- (14:07) - What is the most fun part of this project?
- (16:34) - Why did you decide to launch on Kickstarter?
- (19:27) - What are some strategies to consider when launching a Kickstarter campaign?
- (21:09) - What were your marketing plans to get Sabobatage visibility pre-and-during launch?
- (22:58) - Walk us through the production process
- (27:38) - Chewy vs Bouncy bobas
- (28:01) - What is your weirdest guiltiest boba drink order?
- (29:37) - Favorite boba shops
- (32:07) - Parting thoughts and advice for listeners
Check out Sabobatage: www.sabobatage.com and @sabobatage
MUSIC: Holiday by Lukrembo
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