What Went Wrong At Ted Baker?

Chris was involved from the very beginning of Ted Baker in 1988 and headed up the Retail Team for over 30 years as the company's Global Retail Director. During this time, Chris was responsible for many aspects of Ted's unique retail style and is considered one of the leading lights of the drive to create 'retail theatre.' Since leaving the brand in 2017, he has been busy as a Non-Executive Director of several companies and providing retail insight for leading consulting firms' private equity houses. Chris recently launched his sustainable fashion brand, KIT London.