Neil Saunders on The Three Challenges Every Retailer Faces [Episode 301]

This episode is devoted to retailers' three big challenges: differentiation, managing investment, and understanding your customer.

Key Links

• Neil Saunders' LinkedIn profile
• Neil Saunders' Twitter
• Field Agent: https://www.fieldagent.net/

How to deal with differentiation from competitors? 

• Answer how is what you are providing different?
• Unless you can answer that, you'll fail

How should retailers deal with managing investments?

• You must adapt to fast-moving technologies
• Tie whatever you are doing back to your reason for existing
• Pick the right ones your customers first

How to understand your customers?

• Collect data from your employees
• Unpack their gripes, wants and problems

More details at:https://www.retaildoc.com/podcast/neil-saunders-on-the-3-challenges-every-retailer-faces

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