Building Community Through Comics

Guest: Paul Landry, Co-owner of Crossover Comics (Montreal)

Location: 3560 Notre Dame West, Montreal (St. Henry neighborhood)

Key Discussion Points:

- Store founded in 2012 by high school friends combining library technology, retail, and comic shop experience

- Mission to change comic store reputation from intimidating/judgmental to welcoming

- Uses technology for inventory/loyalty programs, ahead of industry curve

- Focuses on building community through book clubs, events, and an inclusive atmosphere

- Approach to customer service: emphasizes personal taste over "good/bad" judgments

- Marvel movies' limited impact on comic sales; the importance of customer retention

- Social media strategy highlighting staff expertise and customer pride

- Growth plans focused on revenue per square foot and partnerships with schools/libraries

Notable Quotes:

"You have to be as passionate about running a business as you are about the product." - Paul Landry

"Time moves differently... the way that I mark the passing of time is more the lives of my customers." - Paul Landry

Store Philosophy:

Emphasizes creating a welcoming environment, avoiding gatekeeping, and supporting diverse interests in comics and gaming culture. Staff trained to focus on customer experience over product criticism.