The art of persuasive storytelling | Kelly D. Parker - podcast episode cover

The art of persuasive storytelling | Kelly D. Parker

Jun 17, 202417 min
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Episode description

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. After the talk, Modupe shares how she uses storytelling at work. 

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The art of persuasive storytelling | Kelly D. Parker | TED Business podcast - Listen or read transcript on Metacast