TECHtonic: Trends in Technology and Services - podcast cover

TECHtonic: Trends in Technology and Services

Technology & Services Industry Associationportal.tsia.com
Join host Thomas Lah as he discusses shifts in the ever-changing technology industry with tech executives, researchers, and thought leaders who share their experience and provide their perspective and data on what companies should do to stay relevant, be profitable, and succeed.
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Episodes

16. What Customers Really Want

Thomas and Natasha discuss topics like: Quantitative versus qualitative analysis, and why both are valuable. The art involved in getting a client or would have been client to open up about their experience. Why not to be afraid of lost buyer feedback. How are technology providers navigating the pivot from the technical buyer to the business buyer persona. Current top trends in the sales cycle. How companies build the customer facing role muscle of being effective listeners for customer’s needs, ...

Dec 10, 202137 minEp. 16

14. Scale Your Customer Success Organization for the Future

During the discussion Thomas and Neeracha discuss the following topics: How early should customer success managers get involved in that sales cycle? How do you incent sales people to subscribe to a methodology that your organization needs to be successful? What are the biggest changes in customer success over the past decade? How important is vertical expertise in customer success today? What are some of the key levers that can help scale customer success? What metrics do and should matter the m...

Nov 12, 202129 minEp. 14
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