Apple TV

we have been asked about, um several times, more so recently. Yes. And that topic is Apple TV. Yes. And the reason why I think it's been more interesting recently than it used to be in the past was this thing's been around for four years now and uh, inn't really I mean, it's it's always been a hobbyists kind of device. Steve jobs is even kind of referred to it as sort

of a hobby Yeah, that's true. Um, but and it's and I think it's it's fair to say, Uh, we're not really going to focus We're going to focus on the Apple TV, but that's not going to be the only type of device like it. We're going to talk about because Jonathan and I agreed that the functionality of the current generation of Apple TV is one of really several different, reasonably similar devices. Um. But Apple TV uh started out as let's see what's what's the best way

to put it. It's not really a DVR, UM and it's not really Uh it doesn't play DVDs. UM, it's not really it doesn't record stuff, but it will let you, uh, it will let you download and um play shows on your t Well, technically the first one would let you download and play shows on your TV. The current one allows you to play shows on your TV that you've downloaded to a computer. Yes, and we'll we'll get into that. Yeah. The first the first generation, actually the first couple of

generations of the Apple TV were uh, fairly large devices. Um. And they were really intended to be used with the iTunes store. Yeah. It's a set top box. So it's similar to things like you know, you think of your VCR if you have an ancient technology in your home and I do, or DVD player or Blu ray player or Heaven help you, your HD DVD player UM or cable box, cable box. Yeah, these are all set top boxes. I mean, we're any any home theater enthusiast is very

familiar with this kind of stuff. It's the stuff you plug into your TV, right, that gives you access to extra content. And Apple TV is kind of uh, well, it's it's Internet protocol TV device. That's that's true, and but it's a very specific focused one, right, Like you were saying, it really had a lot to do with

the iTunes Store, Yeah, it was specifically. That was one of the things I think that Apple wanted to do when it first started to add video content to the Apple Store the iTunes Store, because um, you could watch those shows on your computer. Um. But I think that Apple was smart in realizing that not everyone wants to do that, or at least not all of the time, especially if you want to watch something with a group

of people. Uh, most computers, depending on I mean, if you have an iMac, then you may have a computer with a screen large enough so it's like a small TV. Sure, but but most folks would would say, you know, there's all this great content that Apple has access to, but I can't watch it the way I want to, which is on the biggest screen in my house, and for most of us, that's the TV. Yep. Yeah, and um yeah,

I mean there they were. They were offering uh rentals and uh even shows and movies that you could buy and download to your computer. But the question is, how do you get that to your TV? Like I want to watch this and I want to watch it on my TV. And those shows were in HD well seven twenty uh you know, not the full ten eight e UM, so I mean they were they were good enough to watch on a TV, but like, how do you do that? I mean, you could plug your computer and your TV,

but I mean, what a what a headache? And the Apple TV was the original Apple TV was intended to facilitate that, Yeah, because we were still in an era where a lot of people find the idea of hooking a TV or hooking a laptop or any kind of computer to a TV to be intimidating. Yeah, and it's and the connections are not always don't always make sense. And there's usually some sort of setting you need to put on your computer so that the display show is

up properly. And then you know, depending on the type of computer you have, you may choose one setting and suddenly you don't have a screen on your computer anymore. It's up on the TV, but it's harder to navigate. There are a lot of reasons why people have avoided it. And uh and the set top box approach just takes all that guesswork out, so it makes it much more consumer friendly. Yes, yes, now if this, if this sounds silly to you, you may be techier than a lot

of other people. And then there there's a wide range of uh, technical expertise out there, and and this, this device is supposed to make it easier for people who aren't comfortable, um, navigating that or or setting up their own myth TV DVR at home. Um. So uh, you know, and faced the original Apple TV faced quite a few limitations. I mean, really there was you were you were stuck

with predominantly iTunes content. Not that there wasn't, you know, fair a fair amount of it, but I mean, in the intervening years he saw a number of other developments like Netflix offering streaming movies for example. That that was most recently the probably one of the most recent additions to the Apple TV line, that happened back in September. But before that, you like you were saying it was mostly iTunes. You had some YouTube and Flicker accessibility as well.

I'm thank you for saying that, because I wanted to point out that I should have pointed out, or that you weren't limited just a video. If you had photos on your computer that you wanted to do it. Maybe you're having a party in honor of somebody, about wedding shower, for example, and you wanted to show photos of the

couple on your TV. You could do that with Apple TV because it would read you know, your photo library that's on your computer, and you could you could set up a slide show or or you know, play music from your iTunes thing through your TV was so it wasn't It wasn't just for video. It's just that, Hey, it's your TV. That's what you use it for. Right. But but yeah, and we we saw Hulu, the debut of lou Um for computers and other streaming media different

than networks. A lot of them offer some content, either clips or even full shows recent shows. And as this went on, I think Apple's said, you know, was going well, the device works pretty well. A lot of people, actually, depundits have been declaring Apple TV dead for years. They kept wondering when Apple was gonna cut it loose and then let go. Every time there's been another announcement, there's been a prediction that the one thing that will not

get an update is Apple TV. And of course, you know, we saw that in twenty ten that Apple TV had a major update. So Apple is not ready to pull the plug just yet. Yeah, and then the newest Apple TV is significantly different. It's it's considerably smaller. It's it's meant to stream content. Yea. So when it wasn't necessarily before it it had some on board storage before, but

now it's it's an interface, right. Yeah. The previous the original Apple TV had forty gigabytes of storage space, so you would actually store media on that device and then watch it directly to your TV. And the big, big benefit to that is that with with something that's stored that's saved to the device, you don't have to worry about buffering as much as it can stream the content directly to the display. Yes, and if someone with with young kids, I can tell you that buffering is really

irritating to young kids. It's not. It's kind of irritating to me too, I know. But whenever I watch anything where there's a buffer, and I'm like, oh, come on, I want my gratification to be instant like my oatmeal. You know that sounds remarkably like what my kids say, except for the oatmeal and instant gratification. Gen x er

I never grew up so at any rate. The the forty gigabyte model was eventually replaced, actually not that long afterwards, with a hundred sixty gigabyte model, So then you had a model that could store even more media. So you know that that had because the forty gigabytes. It sounds like a lot, but if you want to have a lot of movies on their television shows, especially if you want something that's in high definition, that space gets eaten

up pretty quickly. Yeah, and it did. Um. Even the first generations of of Apple TV before last year's major update required a sixteen sixteen by nine HD form factor um and a DV I or h d M I or at least a composite cable the original ones did. Yeah, so that pretty much rules me out because I am

still using a standard definition TV at home right. Yeah, So in order to watch Apple TV, you had to have an h D t V. You could not You couldn't watch it without an HDTV and there I remember one of the criticisms I read of Apple TV was that not all the content that you would get from Apple TV really took advantage of that HDTV. So, in other words, the content you're watching was not necessarily high definition, even though you were required to have a high definition

television to watch it. That that is correct, And I know there and before people write in and say, well, I have a you know, standard definition TV, and I can watch it. Yes, I know that technically it is possible to use at least the earlier Apple TVs with a standard definition TV, but it wasn't really intended to do that and wouldn't necessarily be the best experience I have seen people actually make it happen. Um and yeah.

In other words, that's not an out of the box thing, no, no, um and um and getting to the bridge between the debt the versions um. In addition to the content itself, other people started introducing things and it started becoming more common, as as Jonathan and I did a podcast some time ago on building your own DVR, and and as more people did that, Uh, some people started making open source software for doing that, and uh, people like Boxy started

developing similar devices the Boxy Box. But even you know, I have Boxy on my Macintosh at home, and you can stream video content on the computer and listen to

Pandora and do all those kinds of things. Jonathan and I can can tell you too from c E s experience that people were already were experimenting with how are you going to get your you know, how can you watch YouTube on your plain old regular TV just connected to the internet and you know, update your widgets and find out what the weather is and look at your

photos and do all these things. And I think, um, you know, with with this, Apple saw the writing on the wall and it was time to update the Apple TV and make it a different type of device, which is why now it is what it is. But that that's that's also spawned so many different devices like the Roku player and the Boxy Box and homebrew, uh DVRs

and all kinds of other stuff. Yeah, so the the new one, uh you know, the old one you could store the media on, like we said, you could also stream media your computer from your computer through the Apple TV to your television, so it kind of acted as a middleman in that situation, and you could do both a wired or wireless connection. The new one is um does. It's got some new features, but it's also a little

more limited. It's it's like a square. I mean it's like a four inch square, although not I don't think it's quite four inches. If you if you go to the Apple website um to look at the Apple TV, one of the press photos that they have on the side is somebody holding it in the palm of their hand. It's it's considerably smaller than the original, has no fan

in it, right, so it doesn't make any noise. It's uh. Yeah, So some people would say it's underpowered, but really Apple would say, no, no, we don't want to crank the power up for two reasons. One, it's not necessary because it's it's a thin interface. And to if you crank up the power, you generate more heat, and it can generate more heat, then you need a fan, which means then you have to add more elements to it, which means it has to be larger. So this was a

calculated move on Apple's part. Uh. And as for connections, it has an Ethernet port, so you can you can hardwire it to your your home network. It's also has Wi WiFi capability, so you don't have to do it that way. Um. It's got h D M I so that's that's your your output to whatever device you have. It also has optical audio ports, yes, so it's it's designed for uh, newer media, you know. It's it's designed

for high quality, high definition viewing experience. And it's not limited anymore, as as Jonathan pointed out earlier to uh to just iTunes, you have the ability to check out movies and I mean rent movies and and to um uh and buy them movies and TV shows through iTunes as you were before. But they've added uh, you know, Netflix to the the account. Flicker you can also use with it um and of course Apple is mobile me yes, um so if you have content there online you can

you can stream it from the cloud and YouTube. UM. So it's definitely not a an Apple only device anymore, although people would still probably argue, in fact, I have heard this argued as as recently as yesterday, that the Apple TV device is really best for people who have kind of the Apple ecosystem going on. So it's like

all Apple products really. Apple's apples famous for these closed systems where they develop technology that works really well within that closed system, but are not necessarily designed to allow outside uh influences into that system. For example, with Apple TV, yes, you get access to Web two content that's on the web, so for example the Netflix streaming stuff or even the iTunes stuff, you have access to Internet content, but you

don't have unfettered access. In other words, you're not going to be surfing the Web through Apple TV on your television because that's not what that's designed to do. Now. And it's it's funny that you that you would say that about the the ecosystem, because I mean, it's no secret that Apple um keeps everything very closed UM. But I think that the the idea of the ecosystem and having the products work together is certainly not an Apple

specific thing. I mean, if you look at the way the Google products work together and the way Microsoft uh, you know, Internet Explorer was bundled in, but it worked very well within Window, works very well within Windows and and Microsoft Office, and they all have the similar look and feel. I think they've all learned from one another and once maybe if it once they open it up, they realize, you know, well, yeah, people want it open.

But if we make it you know, where everything works together just so they'll come in and they won't want to leave. So I mean that that's that's it's a it's a balancing act, right, it's a criticism against Apple, but it's not that that idea is not Here's what I'll say about Apple, although well, in a few minutes will probably end up talking about how this could change too. Um. Apple,

I think of them as a pioneer of this ecosystem idea. Okay, the idea of if you buy our computers, and if you buy our personal electronics, and if you buy our television uh streaming solution, then you're gonna have the best experience. So you should just buy our stuff. Sure, right, But a lot of other stuff will still work with other systems. For example, you can use an iPod with an IBM, right um, And you can stream content from iTunes to an Apple TV even if you're not running a Mac.

So Apple's less uh, they're they're less restrictive than some other systems. Are systems. I saw at CES that ecosystem

would only work with one company's products. So, in other words, like Apple's approach and even Google's approach, to some extent, it's you're going to get the best experience if you go with our stuff, but if you really want to, you can mix it up, right, whereas other companies say no, no, no, no no, our stuff will only work with our stuff, so don't buy anything else because it won't work with

our system. So so there's something there. Now. When I said we'll talk about it in a minute, there have been some rumors that as early as this year, this year being that Apple will unveil its own Apple branded

television set. Really, yes, I actually hadn't turned you hadn't, Okay, So it doesn't surprise me though, because um, a few years ago they did buy a screen manufacturer, and uh, you know they they've been making their own monitors for years, so they certainly know a lot about about the screen technology, and they certainly know a lot about video content. And on their on their most recent shareholder call, they out about a four billion dollar that's billion with a buh

investment in display technology. That's kind of what set off this rumor, and the rumor was pretty much started by Gene Munster of Piper Jeffray and UM. He's an analyst who in yeah, who said that that he just that it appears that Apple is positioning itself to unveil a big new product, and that his suggestion is, I'll quote directly, we see potential for Apple to offer best in class software and hardware and charge a premium, and that the

television was the next natural step. Now, if that were the case, Apple would be following suit with some of these other companies. I was talking about where you have a full ecosystem, where you are highly encouraged to stay within the brand in order to fill out that ecosystem. So we're talking about you know, you have the same brand television, computer, portable devices. So it makes sense from that standpoint. I don't I don't know how confident I

would be in this particular um uh prediction. Yeah, I don't know. Um, But there are a lot of predictions if you follow tech as we do, and a lot of you do. UM, there are a lot of predictions that are completely off the wall. And I would say that although I don't necessarily believe it will happen, that's not so off the wall that that's within the realm of possibility. And then it's not like predicting Apple would

come out with some sort of like tablet device or something. Okay, So there is also a rumor going around that Apple maybe getting using looking in a way to use the Apple TV as a game device of some type, maybe more like on Live where you can it isn't actually a game console itself, but it will basically be I guess what would you call it a network gateway. You can use it to play games online, and it would serve as the device that would allow you to do that.

It's kind of again sort of cloud based gaming where the games are running on on the back end, and the Apple TV would just act as a thin client to allow you to access it. Uh. Yeah. This comes out of a report from Engadget Ross Miller and uh Miller said that some some a person who was working with the iOS four point three beta release that's you know, the operating bring system that Apple TV uses as well as other devices. Um, I think iPads, io S four

right iPhone four too, I suppose. So the iOS four point three beta release, according to some unnamed snooper um there there are elements of code in there that hint to some sort of online game mean experience. So this has led people to suggest that we could see anything from Angry Birds hitting televisions. So again we talk I was thinking of some actual angry birds tis if you've ever been in the house with a with a ticked

off cockatoo. Um. But no, no, no, the game angry Birds. Um, there's been talk about something just as simple as that we're talking about, like casual games. There's that possibility, and then there are other possibilities that say, well, you know, the the Apple TV. One of the other things that has in it is a Bluetooth receivers transceivers, so you could have a Bluetooth controller and uh, with the right firmware, you just use the controller and you could play video games,

um through your Apple TV. Now the Apple TV, the current one, you know, we talked about the first to having forty gigabytes and then a hundred sixty gigabytes of storage. The and one is much more limited. It only has eight gigabytes because it's meant as a streaming device, not as a storage device. So that suggests the whole cloud based system for gaming, because if you were to download a game, you would only be able to download a

few before you filled up that eight gigabytes. A gigabytes still sounds like a lot to me because I grew up in an era where a single gigabyte of storage was unthinkable when I had my computers. Um, but today's world, you look at some of the more advanced games and a gigabyte is not even near enough to hold the entire game. Yeah. Yeah, and um the new Speaking of streaming, the the new Apple TV has the ability to work with an iPod Touch or iPad or iPhone UM to

stream via airplay from that device. So if you have movies or shows that you have downloaded to your other iOS device, you can select airplay and send it to your Apple TV and then watch it on your actual TV instead. Um, which is which is a pretty neat feature as well. Um. And really this seems to be while there there are some similarities in this ecosystem from

the others there. Uh, Apple is kind of different in that, I mean they they are serving as the content provider and uh you know that the hardware uh provider as well, like Google TV or the box EBox or you know, Roku and some of the others, they're not providing. They're not serving as a gateway for content. They partner with Netflix, for example, to get you your content where you sign up, It's like, well, we'll give you the hardware and software and then you guys go get your stuff from Hulu

Plus or Netflix or somebody else. Um, and Apple seems to have its fingers in you know, both pies if you will. Yeah, we should also mention that, uh, kind of like the Roku um and other devices of this nature, Apple TV has a single purchase price. It's not like a subscription based thing. That's true. The Apple TV itself is not. You're not buying content from Apple right Well you can, but you don't have to write right now,

I'm not I'm sorry, not on a regular basis. Like if you're going to buy a subscription, you'd buy a Netflix subscription. You wouldn't buy as of right now. Now. There's there's that other rumor that has been going around about that big data center that Apple is building in North Carolina. Will that be streaming iTunes? Will I be streaming video? Maybe it is, but we'll have to find

out the current Apple TV cost. Yes, and uh, for that purchase price, you have the ability to stream anything that's already on your computer through in iTunes, any anything in nine Tunes. I should say to the Apple TV and watch it on television. So if you already have let's say that you're an Apple customer through iTunes store and you've purchased a season or two of your favorite television show, then as soon as you get an Apple TV, you can just stream that information to the Apple TV

and watch it on your television. Um. Then you could also if you're a Netflix subscriber and you have Netflix Instant, you could watch Netflix Instant through your Apple TV on your television. Uh, this is kind of similar, like I said to Roku. Roku produces a set top box, actually a series of set top boxes. There are different ones depending upon you know, how high definition you want your

content to be. UM. And again with Roku, it's a you know, you purchase your machine and you're done, but then you have to subscribe to whatever content providers are available if you want to actually get content on your Roku. So if you are a Netflix Instant subscriber, you get in that that access through Roku. But there's some stuff that's free once you purchase a Roku, Like, UM, there's some channels that are for podcasts, and there's a Pandora

station channel. Those sort of things you can get for free you don't have to pay a subscription to. But then again, you know that that content is stuff that you wouldn't necessarily uh feel the need to watch on TV. In most cases, it's something that you might be more used to consuming in a portable format like an MP three player or a smartphone. So, um, you know, the

compelling stuff you you gotta pay for. So in a way, Apple TV has got a leg up on that if you've already purchased content right right through iTunes again, because again we have to be very specific if you if it's if you bought it through some other method, you may not be able to stream it to your Apple TV. Yeah. I don't know if if that wall will come down again. As we've mentioned, you know, Apple is is usually sort

of resistant to that sort of thing. Ye Um. It does make me wonder too, with this, uh, with the change in Apple TV that came in late twenty in or I should I should say, I guess mid to late t um if that will change the way Google TV functions in the future as well. Um, and whether Google will get into you know, offering stuff for rent themselves. Um, you know, they certainly would be probably the top competitor,

I would guess. And in terms of marketing muscle and uh, you know, they do have partnerships with with Sony and a number of other manufacturers as well, um to provide uh the equipment, the actual hardware itself. So you know, it's it's interesting to note that and I'm curious too to see, um, whether or not they will get onto other boxes. I mean, um, you know, people like Nintendo with the we all three of the major gaming consoles

offer Netflix instant now. Um, so there's not there are opportunities there to have some convergence with with somebody, and it's it's not likely to be Apple if it's you know, if Apple is gonna do anything, it's probably gonna be some version of the Apple TV or you know, some

fork in the road for that product. But um, you know, it may be very much like a you know, the Android versus iOS thing, where you know, Google's got partnerships with half a dozen or more manufacturers that make variations on the product and they find some way to sell the content. And plus you know you can't count Microsoft out, um, you know with the Xbox three sixty and its functionality. Yeah, they get some of the most some of the the biggest innovations in Microsoft seemed to come out of that

particular department. Yeah, so you know, they're there's certainly people competing with it and and other you know, smaller players like like Roku and and Boxy. So um, it's it's good stuff. It's provided a lot of avenues for us to get content in different places, you know, on our portable devices, on our computers and our TV and share

it between. Yeah, and we're we're seeing the market move more and more toward what the consumer has been saying that UH is the most desired outcome, which is to be able to to consume UH content wherever that person is and whenever that person wants on whatever form factor that person currently has. So that's where that's again back

to the whole ecosystem thing. It's that idea of um, you know, I want to be able to watch my favorite show on my smartphone while I'm on the train, or on a tablet computer or when I'm at my desk. I want to be able to pop up and you know, I was watching this one episode of my favorite show and I've got ten minutes of time left in my lunch break, I'm going to watch another ten minutes exactly where I left off when I was at home, that kind of thing. So we're moving closer and closer to

that ideal. And this could be Apple's way of of sort of approaching that, although it is again, since it's Apple, it's their own person to anyway. Uh. And I was going to mention a couple of of drawbacks or not maybe not drawbacks, but limitations to the Apple TV system, one of which you already mentioned, which is that it is not a video recorder, so you can't use it to capture content that you're getting on your television and then view it later. It's not a DVR of any type,

so you can't do that. And also if you rent a show on Apple TV, if you're using the Apple TV interface to rent a show, you can only watch that on Apple TV. But if you were to do the same thing through the iTunes store, you'd be able to access that show on whichever devices are hooked up through your iTunes. So if you had, you know, an iPhone or an iPod H, you would be able to watch the show that way. You know, you just synchronize

your device to your computer. And you'll be able to access the information, or you could stream it to the Apple TV and watch it on television, whereas if you just went through the TV system, you'd be stuck with TV. You wouldn't be able to watch it on your on your iPod or anything like that. Right, So, I'm sure that we'll probably see I would imagine we'd see that change within the next generation of Apple TV, assuming that

Apple continues to support it. Now, if Apple actually does build a true television, it's just still I am a little skeptical about. But I think it's fair to be skeptical of that. But if they were to do it, I would imagine that a lot of the capabilities that are in the Apple TV set top box would be built directly into the television system so that you would have that iTunes connectivity. I mean, I can't imagine Apple building a product like that and not including some sort

of iTunes connectivity in it. No, I'm sure, I'm sure they would. And um, I think it's funny because you know, for years, the Apple TV, the original Apple TVs were kind of bashed as something like, well, it's kind of cool, but I mean, who's gonna buy this? Thing and the new the new version of the Apple TV announced in and released in twenty ten, UM got much more critical acclaim.

But I think it's not so much that really isn't really as much about Apple as it is about where the market is and that the functionality is more in line now with what the market is interested in having. And I think they said, well that now now they're kind of doing it right, They're doing what we want them to do. So yeah, I think Apple TV was definitely ahead of the curve. It was. It came out before before the set top box thing had really started

to take off. Like you had the early adopters who were looking into although true early adopters had just hooked up their computers to the first place, but you had early adopters who were interested in this this internet streaming device that would allow you to access this content on a television. But apart from those early adopters, it just wasn't there was really no strong market for it. So when Apple TV first came out, a lot of folks

just didn't know what to make of it. And now now that things like Roku and Boxy, especially things like Rocco and the gaming consoles like you mentioned now that those have incorporated some of these features into them, Um, people are more aware of them, and a lot of people to say, hey, you know, I want to be able to have access to that stuff. And so the Apple TV is a much more viable product now, I

think than when it was when it first debuted. Yeah, yeah, and and and it's much more of a competitor to the other products that are out there and the others and vice versa. Um, so I think they will sort of mutually advance and add more features that more people are interested in. Now, watch tomorrow, We're going to hear an announcement from Apple that they're no longer carrying the Apple TV after we've done this full episode about it,

probably because that's the way we roll. So go back and edit this in your head, they was and were Apple TV was this device that did do these things. Um. I don't imagine that will happen, but but you you it is easy to say that Apple TV, out of the line of products that Apple produces, tends to be the one that gets the least amount of attention directed toward it. Normally. Yeah, once in a while, they'll do an event like the September thing where they spend some

time on Apple TV. But more often than not, it just feels like, oh, we also do this, you said September, right, Apple is known for doing and now the certain announcements at certain times, like the iPhone announcement is usually in the early summer, like June. I've heard that there's a big announcement coming for this fall, and some people said it's the iPad three, which is funny because the iPad

two isn't. Now, maybe it's the TV thing. Yeah, Actually, we could have done an entire episode about how crazy I am that people are predicting the iPad three would be announced in the fall when the iPad two hasn't come out yet, because that would be shooting your own foot. If you've known for a fact that the iPad three is going to be announced, why would anyone go out and buy the iPad two. Yeah, heck, skip the iPad two, let's just go straight to three. Yeah. Well, at anyway,

that's a different discussion. Yeah, and I think we'll probably will probably skip Apple for a few weeks since we've kind of been apply lately. But yeah, yeah, I think I think, uh, I think we've we're keeping the doctor away for a while now, yeah, yeah, all right, So let's wrap this up. If you guys have any comments or questions, if you own an Apple TV and you think you have you know, your own experiences to share, let us know. You can contact us on Facebook and

Twitter are handled. There is tech Stuff hs W, or you can send us an email. That address is tech stuff at how stuff works dot com and Chris and I will talk to you again really soon. For more on this and thousands of other topics. Is it how stuff works dot com. To learn more about the podcast, click on the podcast icon in the upper right corner of our homepage. The house stuff Works iPhone app has arrived. Download it today on iTunes. Brought to you by the

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