932: Customer loyalty is a key metric for success in retail, prompting companies to leverage AI to optimize customer engagement. In this episode of Technovation, Peter High interviews Sharmeelee Bala, Chief Information Officer and Head of Product Management at JCPenney, to explore how she is enhancing customer engagement and the transformative role AI plays in this process.
AI and Data at JCPenney: CIO Sharms Bala on Customer-Centric Innovation and Retail Transformation | Technovation with Peter High (CIO, CTO, CDO, CXO Interviews) podcast - Listen or read transcript on Metacast
