How the Genesis brand is coming into its own
Sep 17, 2024•11 min
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Episode description
In 2007, Hyundai Group announced that they would be developing an upscale automotive nameplate. I laughed. Image the chutzpah of a previously modest purveyor of mass market vehicles to think they could compete at that level. By 2015 when Genesis emerged from Hyundai's shadow, people stopped laughing. Then there was this incident at the 2017 New York International Auto Show that brought the event to a full stop. Listen to learn more.
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