FROM THE TECHMOBILITY PARTS BIN: Is There Room for Mitsubishi?
Jul 01, 2024•12 min•Season 2Ep. 153
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Episode description
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Is there room in the American automotive market for Mitsubishi? Its 330 US dealers cover a third of the market, but the automaker only has an anemic 0.6 market share in the United States. The nameplate is planning both a product offensive and dealer expansion in the coming years. Is it too little, too late?
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