What the Hey email app fiasco tells us about Apple App Store submission guidelines

Recently Apple blocked updates to the Hey email app on the iOS App Store and threatened to delete it. What does this tell us about App Store guidelines? And unwritten rules?

In this episode of TechFirst with John Koetsier we chat about Apple's App Store guidelines with Denys Zhadanov, a VP at Readdle. Readdle has 7 top-30 apps in the App Store including the Spark email app which competes with Hey.

There’s always been controversy that Apple isn’t allowing competition for its own apps and services, and the EU antitrust division is looking into it now. We dive in with an App Store insider.