Mapping the creator economy: 50M YouTube, Instagram, Twitch creators, 2M full-time pros ... and growing fast

Are 50 million YouTube, Instagram, and Twitch creators the new founders? And … are they far more numerous and economically important than we think?

In this episode of TechFirst with John Koetsier we’re chatting with Yuanling Yuan (AKA YY), a senior associate at SignalFire. She recently did a massive study of the creator economy, finding that of the more than 50 million “creators” in the world on platforms like YouTube, Instagram, Twitch, and TikTok, two million of them are professionals, earning a full-time living.

And that number is growing fast.

Full transcript will be here: https://johnkoetsier.com/

YY on Twitter: https://twitter.com/YuanlingY

SignalFire: https://www.signalfire.com