How Apple’s recent privacy decision threatens billions in Facebook revenue
Jul 21, 2020•9 min•Season 1Ep. 55
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Episode description
Facebook is one of the two most dominant companies in an $80 billion industry that impacts hundreds of billions of dollars, if not trillions, in consumer spend. But a huge percentage of that revenue is now at risk, thanks to an obscure privacy move by Apple at the company’s World Wide Developer Conference in June.
The move?
Deprecating a mobile device identifier called the IDFA. That threatens billion in Facebook revenue.
And Google could be next ...
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