Advertising after identity: IBM on AI, marketing, and privacy
Sep 03, 2020•17 min•Season 1Ep. 86
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
The history of advertising recently has been one of identity ... specifically, knowing identity across sites and apps.
That’s changing: the third-party cookie is dying, Apple’s identifier for advertisers is going opt-in, and Google's GAID might as well. What does that mean for the future of advertising? And … what does it mean for the ad-supported services we’ve all come to enjoy?
In this episode of TechFirst with John Koetsier, we chat with Sheri Bachstein, Global Head of Watson Advertising and The Weather Company.
For the best experience, listen in Metacast app for iOS or Android