12: Data is the new currency but how do you spend it?

With global tech giants clamouring after our data and advertisers paying top dollar to know every minute detail about our habits, data is simply considered to be the next currency. How then, do you spend this money?  

In this episode of Tech@Work, Mark Sullivan, global CFO of IDC, sheds light on how to monetise data. IDC’s research say by 2020, 60 percent of the companies would have data monetisation capabilities and by 2021 organisations can expect 22 percent of their revenues from data monetisation. 

Let us find out how companies are leveraging data to improve their operations, productivity, and creating new revenue streams.