2358: The Content Performance Revolution: A Deep Dive with Christoph Trappe

Christoph Trappe, a global top 14 content marketer and top 100 digital marketer, who has transformed businesses across industries through powerful content marketing campaigns. Christoph shares his expertise in building and engaging prospects, driving results with his unique Content Performance Philosophy, and the impact of the Create Once, Publish Everywhere (COPE) model.

Learn about Christoph's successful career leading teams of journalists, content creators, strategists, and designers, and how his approach has driven growth and customer engagement for businesses in healthcare, nonprofits, SaaS, publishing, technology, and professional services. We'll also discuss his latest book, "Going Live," and the popular Business Storytelling Podcast, which has been downloaded over 400,000 times in more than 100 countries.

Discover Christoph's five pillars of content performance: an embraced content performance culture, innovation by all, next play mentality, right players in the right seats, and ongoing evaluation. Don't miss this insightful conversation with one of the industry's leading voices in content marketing and storytelling.