1884: The Key Elements to a Successful Product Launch
Episode description
Derek Osgood is a former marketing exec turned founder, building Ignition – the collaborative GTM platform helping Product and Marketing teams to get new products to market faster and more effectively.
Prior to founding Ignition, he was an early hire at Rippling where he stood up the Product Marketing function and helped scale the company to $20M in ARR. As a Product Marketing leader everywhere from startups to major brands like PlayStation, Derek has launched over 100 products, and his products have generated over $1B in revenue. Now he's building the platform he wished he had along the way.
In today's episode, Derek discussed the vital elements to a successful product launch and the future of software for product and marketing teams. We also talk about the biggest mistakes companies make when launching products + how to avoid them.
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